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Social Media Marketing Plan
- 1. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Social Media Marketing Plan Raising, Engaging, and Equipping Brand Advocates For Effective Social Media Marketing Campaigns #SMMPlan Eugene Nwoji
- 2. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Introduction - Why The Focus on Brand Advocates Social Media has transformed the way we interact with each other. The way we communicate, share information, meet new people, and how businesses market their products to consumers. Social Media Marketing is the initiation of marketing activities through social media platforms. Businesses advertise their products, generate sales lead, share information, and engage their customers through platforms like Facebook, Twitter, Google+ and LinkedIn. Marketing campaigns on social media have succeeded in reaching lots of people. Ironically, these successful campaigns have not done much to increase revenue for their businesses. They however brought about increase in engagement with their brands. This social media marketing plan introduces a new approach to marketing. Changing the focus from selling your products, to building high trust relations with Brand Advocates. This plan is a creation of Eugene Nwoji (BTcomms) and it is free for you to use on your project and within your organization. To contact the author Eugene Nwoji BTcomms eugenenwoji@gmail.com www.eugenenwoji.com +2348099944225
- 3. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Identifying Your Brand Advocates A Brand Advocate is a highly satisfied customer that is willing to tell others about your products and services, without compensation. The advocate has a deep conviction of your brand, and ready to speak on your behalf to people they know. Brand Advocate loves your brand. It is the highest level that a customer can attain, so they must be given special attention. When a Brand Advocate markets your brand, they convert customers for you more easily than any paid campaigns you will run. The first step to working with Brand Advocates is to identify potential ones. You have to start by taking stock of every person, or organization that has direct dealings with your brand. The list below might be helpful 1. Existing customers 2. Stakeholders in your organization 3. Suppliers 4. Friends 5. Family 6. Associates You could add more to this list. These are people that have direct interactions with your brand. With proper nurturing, they will spread your message for you.
- 4. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Nurturing Your Brand Advocates Not everyone on your list of potential Brand Advocates will be willing to market your brand for you. After identifying those who are willing to work with you, the next step is to nurture them. To guide you in achieving this, below are some common attributes of Brand Advocates: 1. They are truly satisfied about their experience with brand 2. They crave engagement with your brand 3. They have strong knowledge of your brand 4. They want recognition 5. Access to priviledged information about brand 6. They are driven by deep conviction 7. They have to be appreciated from time to time, even though they won't demand it. Nurturing them means creating situations that will enhance these activities, and drive engagement with them.
- 5. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Engaging Your Brand Advocates Social Media Marketing campaigns using Brand Advocacy approach should be seen as a program. One that will imbibe the culture of satisfying the expectations of customers to the extent that they willingly become advocates of your brand. Engaging is very important, and it entails creating platforms that will foster the following activities: 1. Priviledged information about your brand 2. Feedback 3. Loyalty programs 4. Referral offer 5. Gifts - e.g. T-shirts, pens and other branded items 6. Remembering special occasions like birthdays and anniversaries 7. Ask for testimonials The following platforms are available for engaging your Brand Advocates. 1. Whatsapp 2. Facebook 3. Twitter 4. Podcast 5. Nairaland 6. Blogs 7. Email Newsletters
- 6. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Equipping Your Brand Advocates Marketing isn't complete until there is a Call-to-Action. The recipient of your message is requested to take an action e.g email subscription, create an account, or place an order. Your Brand Advocates should be furnished with the right messages optimized for different channels and audiences. With a call to action on how the message should be distributed. Every message should be 1. Consistent with your brand identity 2. Clearly stated 3. Optimized for different platforms 4. Solicit a response
- 7. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Rewarding Your Brand Advocates Loyalty programs, Exclusive meetings, branded gift items, are some ways to reward your Brand Advocates. They do not work for compensation, but must be appreciated for their commitment to your brand.
- 8. Social Media Marketing Plan - Raising, Engaging, and Equipping Brand Advocates for Effective Social Media Marketing Campaigns. #SMMPlan Product of BTcomms Nig Ltd. For more details contact +2348032093913, +2348099944225 Conclusion Not so long ago, it was said that a satisfied customer would tell 4 other people. Today, with the pervasion of social media, a satisfied customer will tell at least 200 other people. This social media marketing program is not designed to replace the existing one in your organization. It should however be given some consideration, and run side- by-side with your current social media campaigns. Raising, Engaging, and Equipping Brand Advocates imbibes a new culture in an organization. One which is guaranteed to improve efficiency in the present, and the future. BTcomms is an IT organization established to provide business services to all sizes of organizations. Our knowledge of best practice in the Service Management (ITSM) domain positions us to deploy the recommendations in this plan to suit your organization's peculiar objectives. To contact us for further deliberations: Eugene Nwoji contact@btlogistics.online, eugenenwoji@gmail.com +2348032093913, +2348099944225