Ugo Guidolin, aka Oogo, is a new media and communications consultant and project manager, professor of Digital Anthropology and Digital Design, media designer and author. In 1993 he founded and directed for five years the Multimedia Laboratory of the Mondadori Group. In 1996 he founded the digital communication agency Oogo Srl and from 2014 is partner and managing director of 10Zing Srl, owner of the brand Koo-koo Books. Guidolin has over 20 years of experience conceptualizing, designing and producing a variety of interactive, multimedia and printing projects for the major italian media companies among which Fininvest, Mondadori, Medusa, Gruner und Jahr, Electa, Enel, Fiat, Roche, De Agos...