I'm a strategic / creative designer.
I think the separation between strategy and design is an artificial gap, brand strategy must wire almost simultaneously into every creative and graphic decision.
Interbrand-liever "Brands have the Power to Change the World".
An excellent (strategic) design must create a better future because it should communicate, solve, connect, seduce and transform the environment with big impact and not just decorates it. I care of start with big & bold ideas, within creative/intelligent concepts (telling stories), then go about making them beautifully/stronger (creating experiences).
For the past 13 years I've worked at Sol Consultores (Mexico City), Interbrand ...
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