This document discusses various methods for embedding references in web documents, including DOIs, COinS, OpenURL, microformats, JSON, RDF, RDFa, and HTML meta tags. It provides examples of embedding references using these methods by including code snippets and screenshots from example references on web pages and in documents. The document is authored by Owen Stephens for the TELSTAR project and aims to explore simple and interoperable ways of including references on the web.