Experienced marketing professional (20 years) with strong strategic business vision and operational / analytical skills. Focused on combining revenue generation for the company and added value to the customer, based on a customer centric approach to improve each stage of the customer lifecycle. Outstanding track record on customer engagement through real-time events management: creating & developing loyalty, up-cross sale campaigns, retention strategies, and managing customer lifetime value. Hands-on leadership based on team working, results & efficiency driven. Background on IT; easier understanding with IT dept. to reduce time to market and get real quick wins.
Main Goals:
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