Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Director, Digital Marketing & Demand Generation at ScaleArc
Industry
Advertising / Marketing / PR
About
@PetraCanales
My approach is:
• Build strategy: Tease apart assets to refine and create potent messages that resonate; develop a strategy to amplify. Execute. Measure. Rinse. Repeat.
• Crush Competition: Uncover weaknesses in competition and position against them.
• Impact the Business: Roll up my sleeves and build fully-integrated marketing and communications programs that drive new business while maintaining deadly focus on conversion metrics to success.
• Equip the Team: Build a portfolio of fresh, relevant assets and tools for sales, partners and marketing teams to leverage.
• Start a movement: Meet with customer base and build programs to help them tell the company story; create ...
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