Personal Information
Organization / Workplace
Washington D.C. Metro Area, VA United States
Occupation
Founder, Managing Principal, The 56 Group, LLC , customer-facing strategies, programs, thought leadership
Industry
Apparel / Fashion
Website
About
Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services.
His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called 鈥渢he bible of the CRM industry鈥�. It has been used by more than 70 universities as a primary text.
Currently, Paul, often called the 鈥淕odfather of CRM鈥�, sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization & is a member the University of Texas System鈥檚 Transformation Project Advisory Board.
Paul has been the EVP of the CRM Association, the Chairman of the University of Toront...
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