I'm leading #ogilvychange Italy, the new nudging unit in Milano. #ogilvychange is a behavioural practice that combines the gravitas of leading research in cognitive psychology and behavioural economics with the communication expertise of the Ogilvy Group. Born in UK 3 years ago, #ogilvychange is working with some of the worlds largest brands to change people鈥檚 minds and behaviour for the better.
PERSONAL SKILLS: Digital mktg / Social media mktg / Advertising ATL+BTL / Creative strategy / Consumer insights / Market research / Integrated mktg / Brand architecture / New business development
NEW PLACES, NEW PEOPLE, NEW MARKETS: this is a Chinese motto and this is my attitude.
In the last f...
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