Media Plans for Becks Bier - for UK market
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This document outlines a creative and media plan for Becks Bier to increase brand awareness, market share, and sales in London. It proposes using various out-of-home advertising such as washroom panels in pubs, taxi wraps, cash machine screens, and billboards. It also recommends newspaper, magazine, radio, and internet advertising. The goal is to attract more 18-35 year old Londoners and position Becks as a premium beer that provides quality, originality, and enjoyment when socializing. The plan aims to increase trial and sales by 25% and market share by 5% over the summer.
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? Lazy Sunday Quiz | General Knowledge Trivia by SMC Quiz Club C Silchar Medical College
Presenting the Lazy Sunday Quiz, a fun and thought-provoking general knowledge quiz created by the SMC Quiz Club of Silchar Medical College & Hospital (SMCH). This quiz is designed for casual learners, quiz enthusiasts, and competitive teams looking for a diverse, engaging set of questions with clean visuals and smart clues.
? What is the Lazy Sunday Quiz?
The Lazy Sunday Quiz is a light-hearted yet intellectually rewarding quiz session held under the SMC Quiz Club banner. It¨s a general quiz covering a mix of current affairs, pop culture, history, India, sports, medicine, science, and more.
Whether you¨re hosting a quiz event, preparing a session for students, or just looking for quality trivia to enjoy with friends, this PowerPoint deck is perfect for you.
? Quiz Format & Structure
Total Questions: ~50
Types: MCQs, one-liners, image-based, visual connects, lateral thinking
Rounds: Warm-up, Main Quiz, Visual Round, Connects (optional bonus)
Design: Simple, clear slides with answer explanations included
Tools Needed: Just a projector or screen C ready to use!
? Who Is It For?
College quiz clubs
School or medical students
Teachers or faculty for classroom engagement
Event organizers needing quiz content
Quizzers preparing for competitions
Freelancers building quiz portfolios
? Why Use This Quiz?
Ready-made, high-quality content
Curated with lateral thinking and storytelling in mind
Covers both academic and pop culture topics
Designed by a quizzer with real event experience
Usable in inter-college fests, informal quizzes, or Sunday brain workouts
? About the Creators
This quiz has been created by Rana Mayank Pratap, an MBBS student and quizmaster at SMC Quiz Club, Silchar Medical College. The club aims to promote a culture of curiosity and smart thinking through weekly and monthly quiz events.
? SEO Tags:
quiz, general knowledge quiz, trivia quiz, 際際滷Share quiz, college quiz, fun quiz, medical college quiz, India quiz, pop culture quiz, visual quiz, MCQ quiz, connect quiz, science quiz, current affairs quiz, SMC Quiz Club, Silchar Medical College
? Reuse & Credit
You¨re free to use or adapt this quiz for your own events or sessions with credit to:
SMC Quiz Club C Silchar Medical College & Hospital
Curated by: Rana Mayank PratapYSPH VMOC Special Report - Measles Outbreak Southwest US 6-14-2025.pptx
YSPH VMOC Special Report - Measles Outbreak Southwest US 6-14-2025.pptxYale School of Public Health - The Virtual Medical Operations Center (VMOC)
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BLUF:
The Texas outbreak has slowed down, but sporadic cases continue to emerge in Kansas, Oklahoma, and New Mexico.
Elsewhere in the US, we continue to see signs of acceleration due to outbreaks outside the Southwest (North Dakota, Montana, and Colorado) and travel-related cases. Measles exposures due to travel are expected to pose a significant challenge throughout the summer.
The U.S. is on track to exceed its 30-year high for measles cases (1,274) within the next two weeks.
Here is the latest update:
CURRENT CASE COUNT: 919
?Texas: 744 (+2) (55% of cases are in Gaines County).
?New Mexico: 81 (83% of cases are from Lea County).
?Oklahoma: 20 (+2)
?Kansas: 74 (+5) (38.89% of the cases are from Gray County).
HOSPITALIZATIONS: 104
? Texas: 96 (+2) C This accounts for 13% of all cases in Texas.
? New Mexico: 7 C This accounts for 9.47% of all cases in New Mexico.
? Kansas: 3 C This accounts for 5.08% of all cases in the state of Kansas.
DEATHS: 3
?Texas: 2 C This is 0.27% of all cases in Texas.
?New Mexico: 1 C This is 1.23% of all cases in New Mexico.
US NATIONAL CASE COUNT: 1,197
INTERNATIONAL SPREAD
?Mexico: 2337 (+257), 5 fatalities
?Chihuahua, Mexico: 2,179 (+239) cases, 4 fatalities, 7 currently hospitalized.
?Canada: 3,207 (+208), 1 fatality
?Ontario Outbreak, Canada: 2,115 (+74) cases, 158 hospitalizations, 1 fatality.
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In this slide full HistoPathology according to diploma course available like fixation
Tissue processing , staining etc
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OBSESSIVE COMPULSIVE DISORDER INCLUDED TOPICS ARE INTRODUCTION, DEFINITION OF OBSESSION, DEFINITION OF COMPULSION, MEANING OF OBSESSION AND COMPULSION, DEFINITION OF OBSESSIVE COMPULSIVE DISORDER, EPIDERMIOLOGY OF OCD, ETIOLOGICAL FACTORS OF OCD, CLINICAL SIGN AND SYMPTOMS OF OBSESSION AND COMPULSION, MANAGEMENT INCLUDED PHARMACOTHERAPY(ANTIDEPRESSANT DRUG+ANXIOLYTIC DRUGS), PSYCHOTHERAPY, NURSING MANAGEMENT(ASSESSMENT+DIAGNOSIS+NURSING INTERVENTION+EVALUATION)) Aprendendo Arquitetura Framework Salesforce - Dia 02
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Ad
Media Plans for Becks Bier - for UK market
- 1. Pitching - Creative and media plan for BECKS BIER ? Elizangela Campos ? Kazi Roomel Ahmed ? Vasanthan Manoharan
- 2. Agenda ? Introduction ? Brief Summary ? Key facts C Becks Bier ? Problems that Advertising must solve ? Mandatories ? Competitors ? Communication objectives ? Key promise ? SWOT ? Target ? Tone of voice ? Media Planning ? Conclusion ? References
- 3. Key facts of Becks Bier ? Beck¨s bier is originated from Germany since 1873 and It was launched in 1984 in UK. Offering 13 types of beer globally and 3 of them are available in UK. ? Becks own 2.8% market share in UK (Euromonitor Beer Brand Share 2009) ? Becks association with contemporary art C working with leading artist Tracey Emin, Gilbert and George, Rachel White Read and Damien Hirst
- 4. Problem the Advertising must solve ? Create brand awareness ? Increase market share. ? Increase sales ? It must attract a wider audience.
- 5. Competitors 12% 4% 3% -10% Stella Artois Foster Carlsberg ?524mn ?389mn ?227mn Carling ?345mn
- 6. Tone of voice/ Mandatories ? Tone of voice: Casual, catchy, Passionate ? Mandatories: C Becks Logo and key promise ＾Quality, originality and enjoyment comes together￣. C The ABV information e.g. 5% alcohol. Which it makes becks a premium lager.
- 7. SWOT S W ? Being in the market for more than Internal 120 years. ? Not much promotional activities ? Only beer being brewed originally for Beck¨s Bier. from German and imported to the UK. ? Value of Beer market in the UK is more than 36,000mn$. External ? The beer category led the beer, cider and ? Wine consumption is increasing FABs market in the UK, accounting for a share of 85% gradually. ? To sell in off license shops and in super markets C as more people prefer drinking in home. O T Positive Negative
- 8. Advertising objectives ?To encourage trial in order to increase sales by 25% in London. ? To increase brand awareness up to 50% by communicating to non-users by the end of June 2011 ?to increase market share in London by 5% by the end of summer 2011.
- 9. Key Promise ? Quality ? Originality come together ? Enjoyment Support message: The unique recipe, unlimited enjoyment with full-flavoured and premium taste.
- 10. Target Market Londoners between the age of 18 to 35 males and females, who enjoys a good time out with their friends and family, who after a long day or during the weekend like to socialise, or just stay home with a nice quality lager. People who are responsible both socially and personally. Who do not sacrifice the quality and originality when comes to consume premium beer and have not strong relationship with any other premium beer. Yet, they think Becks bier is boring and money waste. ? We want to reach them because we need to change their brand perception and convince them that we are the only quality and original beer in the market so we can increase sales.
- 11. Creative and Media plan * Costs quoted in the coming slides are NOT accurate.
- 12. Washroom Ads ? Washroom panel C 1000 panels over C 3 months C ?40 a week in 50 different pubs C ?120,000 C ?10,000 for the production. C change panel design every month Tie up - CPA Limited
- 13. Becks waits Its BIG. for you Its Becks.
- 14. Fully Wrapped Taxis ? Taxi Ads C 100 Taxis C ?1800 per taxi per 3 months C ?180000 including production cost
- 15. Flash Ads in Cash Machines ? Cash machine outside Tesco, Asda and Morrison. ? 100 Cash machines ? ?300 for 3 moths ? Budget: ?30,000
- 16. Underground ticket Barriers ads ? Underground ticket barriers ? ?104K ? 50 underground stations ? ?312000 for 3 months including production
- 17. Outdoor - Bus shelter ? 6sheets Panels ? 500 panels ? ?399 each for 2 weeks ? 12 weeks ? ?1200000 ? Key Locations - oxford circus, Picadilly, waterloo,
- 18. Outdoor - Billboards ? 48 sheets panel ? ?621 per fort night ? 75 billboard in key London areas ? Period - 3 months ? Budget - ?300,000 including production.
- 19. Press Ads Metro (London) ? half page ad colour ? ?14,400 ? Schedule - 12 Mondays ? Budget - ?150000 after negotiation. ES Magazine C Weekly Magazine (Supplement of London Evening Standard) ? ?16800 per day C Full page C Colour ? Schedule - First Friday on every month ? 3 months ? Budget - ?50400
- 20. Press Ads Evening Standard - daily ? full page colour ads ? Budget - ? 500,000 ? Once every week for 3 months (12 days) ? Schedule C ? first Thursday of every months (3months) ? 9 Fridays (2nd, 3rd and 4th Friday of every month)
- 21. Radio Ads ? Capital FM C 15secs - 10 times a day. ? Period - 12 weeks ? ?1000 per week ? Period C 3 months ? Budget - ? 12,000 ? Slot - early mornings and late afternoons. ? Same for KISS FM - ?12,000 ? Final Budget C 24,000
- 22. Internet ? Create a forum C BecksBay (www.becksbay.co.uk) C Games C Discussions C Pubs and clubs NEWS ? Ads in Pubs¨ and Clubs¨ website ? Create pages in - Facebook, Mysapace, Twitter ? Ads in Facebook
- 23. Conclusion ? We believe that, with these effective creative and media solution we have provided, Becks Biers¨s awareness and trial campaign will be fruitful. In our work we have shown our expertise and efficiency in the field. We are very proud that we have been given the opportunity to pitch for Becks bier. We look forward to work with Becks. thanks