Personal Information
Organization / Workplace
Brighton, United Kingdom, East Sussex United Kingdom
Occupation
Strategic business analyst to the global fitness industry
Industry
Medical / Health Care / Pharmaceuticals
Website
About
I am an internationally respected strategic business analyst to the global health and fitness industry. I have spent my entire career working only with organisations that exist to encourage people to become healthier and more physically active. I work with senior management to help visualise and develop new strategic opportunities.
I spread my evidence-based ideas via consultancy assignments, advisory roles, workshops, conference presentations and my industry reports which attract a global readership.
I am a persuasive communicator with a deep knowledge and interest in digital technologies.
I'm a big fan of life-long learning and a graduate of three UK Universities (MBA and a second M...
Contact Details
Tags
marketing
strategy
research
gyms
branding
low-cost gyms
insight
low-cost
ihrsa
gym
authenticity
fitness
purchasing
social media
fitness centres
budget gyms
health
management
purpose
differentiation
business
brand branding business strategy marketing differe
academia de ginástica
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business intelligence
market trend
sports and hobbies
trending and popularity
recreation and sports
physical fitness
web
2.0
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consumers
collaboration
marketing analysis
melissa rodriguez
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ning
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ray algar
communications
obesity report health trends forecast research
discount
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