Each day, we are immersed in data. We crave numbers and statistics, trends and vectors to support decisions, run companies, optimize, internalize and understand. In a world where information often reigns supreme, numbers don’t just talk, they roar. But what is this obsession with numbers really showing? After all, humans create algorithms, which produce data. And while machines and programs provide us with that data at a speed and capacity that’s far beyond that of humans, can it always be trusted to provide us an unbiased, objective state of given situation? In other words, does data reveal an objective truth of a situation, or the truth of who we truly are through the surfacing of bias or prejudice? Christian Beedgen, co-founder and CTO of Sumo Logic wants to bring these vexing questions into the light of day—highlighting a bevy of real-world and startling examples. Highlights include: • Data systems are created by humans, who can be biased and judgmental. Therefore, can data ever be considered a measurement of objective reality? • What is the role of morality in creating data algorithms that measure and report on aspects of the human experience? • Examples of when poorly constructed and misused data analytics undermine cultures and companies. • A call to hold the code generators and numbers that form the foundation of our life to a higher value system so past mistakes or mishaps remain in the past, and we move forward together to create an extraordinary future. Does "data analytics awareness" represent the first step in "beneficial Artificial Intelligence?"