Proven record in provoke buying impulse and improve key indicators on branding & sales for consumer products and services
Have lead local and regional task forces as well as develop best practices some still in use.
Background includes develop & launch of business, brands & products,( Consumer , Services & Digital ) P&L responsability and managing experience.
Hands on, Team Leader & Player, Oriented to results while enhancing capability in coworkers and reports.
Have published and give conferences and seminars in 4 countries on relevant Shopper, trade and customer Mkt events as well as judge for POPAI´s Oustanding Merchandising Award and Display of the year contests during 10 years.