Personal Information
Organization / Workplace
Rochester, New York Area, Northeast United States
Industry
Advertising / Marketing / PR
Website
About
Strategically driven, concept and hands-on thinker and executor. Expert in developing and managing marketing programs that drive new business, including content strategy and content marketing, direct marketing and digital/online marketing, demand generation programs, social media strategy, marketing communications, public relations, and promotion campaigns. Highly experienced both client-side and agency-side.
Industry expertise: software, retail, education, non-profit, financial services, engineering/industrial, B2B, trade shows and conferences.
Contact Details
Tags
analytics
customer experience
customer retention
customer loyalty
mobile marketing
roi
b2b
marketing
web design and development
digital marketing
direct marketing
demand generation
mobile design
responsive design
retail marketing
crm
website
multichannel marketing
incremental sales
retail banking
incremental spend
incrementality
lead nurturing
email subscribers
database
pareto principle
marketing automation
lead generation
segmentation
customer experience mapping
customer journey
customer journey mapping
geofencing
email acquisition
triggered email
engagement
triggered communications
relevancy
pay per click
attrition email subscribers
database segmentation lifetime value customer valu
ppc
sem
80/20
seo
paid search
cx
8020
data
customer relationship management
b2b marketing
account based management
sales force enablement
lead conversion
content marketing
content strategy
user experience
new media
device-specific sites
adaptive design
cross channel marketing
omnichannel marketing
sales
email design
google analytics
web page
site management
email marketing
graphic design
web analytics
online marketing
automotive aftermarket
social media
banking services
upsell
automovie
life cycle marketing
cross-sell
automotive services
near field communications
qr code
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