A devoted student of life and tireless globe trekker, Bob is always seeking out new experiences and perspectives to enhance his understanding of life and improve the lives of others by bringing a creative, strategic approach to every project. Bob derives the most pleasure from making authentic connections, watching others light up when they learn something new and helping others realize their potential.
Bob is Senior Partner at PrimalGrowth, a retail and consumer strategy consultancy based in the United States. Bob conducts domestic and international research in Europe, South America and North America. He employs a variety of usability and UX research techniques, ranging from persona cr...
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