Mac + Lee delivers for Spire Solar
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Mac + Lee was hired by Spire Solar Systems to generate qualified leads within a short timeframe. Mac + Lee assembled an experienced sales team who contacted 1,000 companies and generated 40 qualified leads and 41 sales prospects. Spire's VP was impressed with Mac + Lee's results, delivering over 100% of the activity level and conversations needed. He believes several of the leads will turn into sales, achieving a high return on investment. Due to the campaign's success, Spire plans to work with Mac + Lee again in the future.
Mac + Lee delivers for Spire Solar
- 1. Mac + Lee delivers 100+% When Dave Hebert, Vice President of Spire Solar Systems -- a growing provider of solar power solutions, faced the challenge of reaching 300 large private sector companies within a very short window of opportunity he contacted Mac + Lee. I chose Mac + Lee because I knew they would provide us with a solid telesales program staffed with senior consultants. They did not disappoint me with limited ramp-up and training time they grasped our technology and qualifying criteria and really delivered results. Spire Solar Systems is a full-service solar firm specializing in systems for commercial, municipal, and utility applications. They offer an extensive range of photovoltaic (PV) technologies and capabilities that can be tailored to each clients unique needs. Dave understood that traditional marketing campaigns could not produce the number of leads he needed or the qualified leads he needed. He also understood that launching a campaign with internal resources would be difficult due to time constraints and competing priorities. He wanted to maintain the focus of his sales people on closing deals rather than spending time qualifying leads. Mac + Lee offered the perfect solution with a proven process and a strong focus on ROI. In advance of the calling campaign Mac + Lee worked closely with Spire Solar Systems in a strategy session to examine the current sales cycle, target audience, marketing collateral, lists, and service offerings. Information from this session was synthesized to develop a comprehensive strategy that defined objectives, targets and messaging. Mac + Lee then assembled a team of seasoned sales professionals. Talking points and messaging were developed jointly with Spire, the list was distributed and the campaign was off to a great start. The Mac + Lee team reached out to the 1,000 companies on the list within the allotted timeframes and was able to successfully pass 40 qualified leads and a pipeline of 41 qualified prospects for next steps to GSS. The Mac + Lee campaign was an all encompassing, prolific, well-staffed program, says Dave, they delivered 100+% on their activity level and their conversations. They did a great job moving prospects along our pipeline! Dave and his team are currently talking with many of the prospects uncovered by Mac + Lee. Their sales cycle is lengthy but he believes that several of the leads will result in sales for Spire Solar Systems. All a campaign like this needs to yield for us is one good deal and we will achieve an ROI of 400 to 1, explains Dave Hebert, based on the success of this campaign we are looking forward to working with Mac + Lee again in the near future! 33 Water Street E x e t e r, N e w H a m p s h I r e 0 3 8 3 3 1 603.580.2771 p 603.580.2774 f www.macandlee.com
- 2. 33 Water Street E x e t e r, N e w H a m p s h I r e 0 3 8 3 3 2 603.580.2771 p 603.580.2774 f www.macandlee.com