Ric McConkey is currently President and CEO at Financial Media Exchange LLC (FMeX). Previously he led Lateral Group鈥檚 North America practice, a fully owned subsidiary of DST Systems (NYSE:DST). He was responsible for Lateral鈥檚 integrated communication platform and technology framework that combines consulting, data, and creative services with campaign and dialogue management to deliver an end-to-end integrated marketing service and strong marketing ROI for their clients.
Lateral services covered five, interlinked areas:
鈥� Consulting and Insight:
鈥� Database Marketing:
鈥� Creative Solutions:
鈥� Dialogue and Print Management:
鈥� Marketing Technology
As founder and principal architect of Ca...
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