Ric McConkey is currently President and CEO at Financial Media Exchange LLC (FMeX). Previously he led Lateral Group’s North America practice, a fully owned subsidiary of DST Systems (NYSE:DST). He was responsible for Lateral’s integrated communication platform and technology framework that combines consulting, data, and creative services with campaign and dialogue management to deliver an end-to-end integrated marketing service and strong marketing ROI for their clients.
Lateral services covered five, interlinked areas:
• Consulting and Insight:
• Database Marketing:
• Creative Solutions:
• Dialogue and Print Management:
• Marketing Technology
As founder and principal architect of Ca...