I believe effective marketing demands a combination of two opposing variables: creativity and logic.
In my 20 years experience growing digital and traditional brands in North America and Europe, I have brought both the art and the science to building compelling propositions with effective measurement systems.
Working in both entrepreneurial and blue chip businesses, I have built customer bases from zero as well as overhauling mature businesses. As Marketing Director for Tesco鈥檚 Blinkboxbooks.com, I led a mobile-first ebooks business from 0 to 100,000 customers in 8 months, mining for successful channels in app marketing, multichannel acquisitions, and native content marketing. As Chief...
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