First there was meta-tagging,then came manual search engine submissions, within short time later a start up came along creating this dynamic Google economy in which we inhabit. What's next? I don't know but I sure can't wait too see. I'm guessing universal search intersecting with behavioral targeting creating a more unified foundation of brand continuity across marketing channels. Borrowing from John Wanamaker's famous quote "I know that half of my advertising dollars are wasted....I just don't know which half." I'm betting on greater inroads being made in the area of "transparency" and measurement of "Return on Investment" for all advertisers irregardless of the platform or medium in wh...
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