'Design Thinker with a clear vision for progressive brand building'
My beliefs (about brand communications, at least):
1. Branding & Marketing can be as important to human interaction, culture and identity as film, music & the press
2. The new digital democratization of communication makes it more possible than ever for brands to have authentic and relevant relationships with their customers.
3. The onus is on brands to change the way they see their role in communications to take fuller advantage of what this new age offers
4. Great marketing is a value exchange between brand and customer
5. Media is no longer just about a place to put ads.
6. Measurement should be focused ...
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