Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Head of eCommerce & Digital Marketing known for building compelling products, services and a leader in mobile
Industry
Technology / Software / Internet
Website
About
Rob Roy works as the Head of eCommerce and Digital Marketing for timewarnercable.com and twcc.com. Responsible for the eCommerce, self service and digital marketing activities for the #2 cable company in the United States. As Head of Digital Channels he is responsible for the eCommerce strategy & vision, growth strategy, product development, sales and marketing across all digital channels for the residential businesses, which serves more than 14 million customers. Leveraging multi-touch personalization and marketing automation, he has build an end to end digital customer journey, integrating responsive design to drive engagement across all devices.
In 2011 Rob was Head of mygofer.com a S...
Contact Details
Tags
responsive web design
mobile marketing
responsive design
internet marketing
mobile web
customer experience
attribution
ecommerce
web design
time warner cable
marketing performance
digital marketing
mobile sales
mcommerce
m-commerce
mobile commerce
kpis
google search
twc
cross-channel attribution
email
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