ºÝºÝߣshows by User: AdobeDigitalMarketing / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: AdobeDigitalMarketing / Thu, 02 Jul 2015 07:23:49 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: AdobeDigitalMarketing Adobe Digital Roadblock Report 2015 - UK /slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015uk/50082345 adobedigitalroadblockemeaiireport10june2015uk-150702072349-lva1-app6891
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Thu, 02 Jul 2015 07:23:49 GMT /slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015uk/50082345 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Adobe Digital Roadblock Report 2015 - UK AdobeDigitalMarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobedigitalroadblockemeaiireport10june2015uk-150702072349-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Adobe Digital Roadblock Report 2015 - UK from Adobe Marketing Cloud
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Adobe Digital Roadblock Report 2015 - Germany /slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015germany/50082343 adobedigitalroadblockemeaiireport10june2015germany-150702072346-lva1-app6891
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Thu, 02 Jul 2015 07:23:46 GMT /slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015germany/50082343 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Adobe Digital Roadblock Report 2015 - Germany AdobeDigitalMarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobedigitalroadblockemeaiireport10june2015germany-150702072346-lva1-app6891-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Adobe Digital Roadblock Report 2015 - Germany from Adobe Marketing Cloud
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Adobe Digital Roadblock Report 2015 - Deutschland https://de.slideshare.net/slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015germanydeu/50082340 adobedigitalroadblockemeaiireport10june2015germanydeu-150702072345-lva1-app6892
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Thu, 02 Jul 2015 07:23:45 GMT https://de.slideshare.net/slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015germanydeu/50082340 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Adobe Digital Roadblock Report 2015 - Deutschland AdobeDigitalMarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobedigitalroadblockemeaiireport10june2015germanydeu-150702072345-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Adobe Marketing Cloud
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Adobe Digital Roadblock Report 2015 - EMEA /slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015emeashort/50082338 adobedigitalroadblockemeaiireport10june2015emeashort-150702072344-lva1-app6892
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Thu, 02 Jul 2015 07:23:44 GMT /slideshow/adobe-digital-roadblock-emea-ii-report-10-june-2015emeashort/50082338 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Adobe Digital Roadblock Report 2015 - EMEA AdobeDigitalMarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobedigitalroadblockemeaiireport10june2015emeashort-150702072344-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Adobe Digital Roadblock Report 2015 - EMEA from Adobe Marketing Cloud
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The Future of Social Business /slideshow/brian-solis-final/24245923 briansolisfinal-130715074831-phpapp01
An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)]]>

An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)]]>
Mon, 15 Jul 2013 07:48:31 GMT /slideshow/brian-solis-final/24245923 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) The Future of Social Business AdobeDigitalMarketing An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/briansolisfinal-130715074831-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> An introduction from Adobe&#39;s Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&amp;A in London on 12 July 2013 (view Brian&#39;s slides here: http://slidesha.re/13kKtIY)
The Future of Social Business from Adobe Marketing Cloud
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Brian Solis: What's the Future of Business /slideshow/brian-solis-whats-the-future-of-business/24240623 solisadobewtf7-13-130715044513-phpapp02
Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013. During his talk, Brian examined: - The rise of the connected customer - How leadership can survive Digital Darwinism - The Four Moments of Truth through navigating the evolving landscape of new consumerism - How to align user experience with innovation and leadership in order to improve business performance and engagement]]>

Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013. During his talk, Brian examined: - The rise of the connected customer - How leadership can survive Digital Darwinism - The Four Moments of Truth through navigating the evolving landscape of new consumerism - How to align user experience with innovation and leadership in order to improve business performance and engagement]]>
Mon, 15 Jul 2013 04:45:13 GMT /slideshow/brian-solis-whats-the-future-of-business/24240623 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Brian Solis: What's the Future of Business AdobeDigitalMarketing Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013. During his talk, Brian examined: - The rise of the connected customer - How leadership can survive Digital Darwinism - The Four Moments of Truth through navigating the evolving landscape of new consumerism - How to align user experience with innovation and leadership in order to improve business performance and engagement <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/solisadobewtf7-13-130715044513-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&amp;A and book signing hosted by Adobe in London on 12 July 2013. During his talk, Brian examined: - The rise of the connected customer - How leadership can survive Digital Darwinism - The Four Moments of Truth through navigating the evolving landscape of new consumerism - How to align user experience with innovation and leadership in order to improve business performance and engagement
Brian Solis: What's the Future of Business from Adobe Marketing Cloud
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Adobe & Econsultancy: From Content Management to Customer Experience Management /slideshow/adobe-econsultancy-from-content-management-to-customer-experience-management/20930240 qdib9-from-content-management-to-customer-experience-management-may-2013-emea-130510100040-phpapp02
This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a global survey which has attracted more than 1,000 respondents. Download a full copy of the report here: http://adobe.ly/13mx07w]]>

This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a global survey which has attracted more than 1,000 respondents. Download a full copy of the report here: http://adobe.ly/13mx07w]]>
Fri, 10 May 2013 10:00:40 GMT /slideshow/adobe-econsultancy-from-content-management-to-customer-experience-management/20930240 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Adobe & Econsultancy: From Content Management to Customer Experience Management AdobeDigitalMarketing This Adobe & Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a global survey which has attracted more than 1,000 respondents. Download a full copy of the report here: http://adobe.ly/13mx07w <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/qdib9-from-content-management-to-customer-experience-management-may-2013-emea-130510100040-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This Adobe &amp; Econsultancy Digital Intelligence Briefing is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a global survey which has attracted more than 1,000 respondents. Download a full copy of the report here: http://adobe.ly/13mx07w
Adobe & Econsultancy: From Content Management to Customer Experience Management from Adobe Marketing Cloud
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A Guide to Facebook Mobile Ads /slideshow/a-guide-to-facebook-mobile-ads/17362924 aguidetofacebookmobileads4x3-130319083626-phpapp01
Get the most out of your Facebook mobile ads.]]>

Get the most out of your Facebook mobile ads.]]>
Tue, 19 Mar 2013 08:36:26 GMT /slideshow/a-guide-to-facebook-mobile-ads/17362924 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) A Guide to Facebook Mobile Ads AdobeDigitalMarketing Get the most out of your Facebook mobile ads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aguidetofacebookmobileads4x3-130319083626-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Get the most out of your Facebook mobile ads.
A Guide to Facebook Mobile Ads from Adobe Marketing Cloud
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The Social Marketing Detectives: Adobe CS6 Launch Case Study /slideshow/the-social-marketing-detectives-adobe-cs6-launch-case-study/14552043 thesocialmarketingdetectives-121002032728-phpapp01
Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch.]]>

Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch.]]>
Tue, 02 Oct 2012 03:27:26 GMT /slideshow/the-social-marketing-detectives-adobe-cs6-launch-case-study/14552043 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) The Social Marketing Detectives: Adobe CS6 Launch Case Study AdobeDigitalMarketing Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesocialmarketingdetectives-121002032728-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch.
The Social Marketing Detectives: Adobe CS6 Launch Case Study from Adobe Marketing Cloud
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Adobe Talks Social: Acer Integrated Social Campaign /slideshow/aceraday-giveaway-13740247/13740247 acercasestudy-120724082832-phpapp01
Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe (formerly Efficient Frontier) about how the company integrated targeted paid media via social ad buys; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth. Learn how Acer manages its Facebook ads, including placements, performance monitoring, and spend optimization.]]>

Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe (formerly Efficient Frontier) about how the company integrated targeted paid media via social ad buys; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth. Learn how Acer manages its Facebook ads, including placements, performance monitoring, and spend optimization.]]>
Tue, 24 Jul 2012 08:28:31 GMT /slideshow/aceraday-giveaway-13740247/13740247 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Adobe Talks Social: Acer Integrated Social Campaign AdobeDigitalMarketing Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe (formerly Efficient Frontier) about how the company integrated targeted paid media via social ad buys; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth. Learn how Acer manages its Facebook ads, including placements, performance monitoring, and spend optimization. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/acercasestudy-120724082832-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe (formerly Efficient Frontier) about how the company integrated targeted paid media via social ad buys; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth. Learn how Acer manages its Facebook ads, including placements, performance monitoring, and spend optimization.
Adobe Talks Social: Acer Integrated Social Campaign from Adobe Marketing Cloud
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TUI and Adobe talk maths, models and marketing /slideshow/paid-search-campaign-optimisation-maths-models-and-marketing/13738182 16204paidsearch120514-oms-120724054457-phpapp01
The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Hear how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business.]]>

The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Hear how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business.]]>
Tue, 24 Jul 2012 05:44:55 GMT /slideshow/paid-search-campaign-optimisation-maths-models-and-marketing/13738182 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) TUI and Adobe talk maths, models and marketing AdobeDigitalMarketing The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Hear how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16204paidsearch120514-oms-120724054457-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Hear how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business.
TUI and Adobe talk maths, models and marketing from Adobe Marketing Cloud
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Paddy Power and Adobe talk Social Media! /slideshow/paddy-power-and-adobe-talk-social-media/13738168 paddypower-120724054328-phpapp02
Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital marketers across all industries. Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Also hear how they use Adobe’s Social Media Solution to help them evolve.]]>

Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital marketers across all industries. Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Also hear how they use Adobe’s Social Media Solution to help them evolve.]]>
Tue, 24 Jul 2012 05:43:26 GMT /slideshow/paddy-power-and-adobe-talk-social-media/13738168 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Paddy Power and Adobe talk Social Media! AdobeDigitalMarketing Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital marketers across all industries. Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Also hear how they use Adobe’s Social Media Solution to help them evolve. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/paddypower-120724054328-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital marketers across all industries. Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Also hear how they use Adobe’s Social Media Solution to help them evolve.
Paddy Power and Adobe talk Social Media! from Adobe Marketing Cloud
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Scalable Engaging Experiences /slideshow/scalable-engaging-experiences/13596555 prsiindgadobehamburg-120710115432-phpapp01
INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg.]]>

INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg.]]>
Tue, 10 Jul 2012 11:54:31 GMT /slideshow/scalable-engaging-experiences/13596555 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Scalable Engaging Experiences AdobeDigitalMarketing INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsiindgadobehamburg-120710115432-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg.
Scalable Engaging Experiences from Adobe Marketing Cloud
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Predictive Marketing: Wie sich auktionsbasierte Werbung optimieren lässt /slideshow/predictive-marketing-wie-sich-auktionsbasierte-werbung-optimieren-lsst/13596547 prsipredictivemarketing-120710115301-phpapp01
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Tue, 10 Jul 2012 11:52:59 GMT /slideshow/predictive-marketing-wie-sich-auktionsbasierte-werbung-optimieren-lsst/13596547 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Predictive Marketing: Wie sich auktionsbasierte Werbung optimieren lässt AdobeDigitalMarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsipredictivemarketing-120710115301-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Predictive Marketing: Wie sich auktionsbasierte Werbung optimieren lè¾°sst from Adobe Marketing Cloud
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Optimize or Die: 5 Schritte zu einer deutlich höheren Konversion https://de.slideshare.net/slideshow/optimize-or-die-5-schritte-zu-einer-deutlich-hheren-konversion/13596542 prsioptimizeordiehhpeiselt-120710115218-phpapp01
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Tue, 10 Jul 2012 11:52:15 GMT https://de.slideshare.net/slideshow/optimize-or-die-5-schritte-zu-einer-deutlich-hheren-konversion/13596542 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Optimize or Die: 5 Schritte zu einer deutlich höheren Konversion AdobeDigitalMarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsioptimizeordiehhpeiselt-120710115218-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
from Adobe Marketing Cloud
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Willkommen zum Adobe Digital Marketing Tag /slideshow/willkommen-zum-adobe-digital-marketing-tag/13596530 prsiandreashh-120710115108-phpapp02
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Tue, 10 Jul 2012 11:51:06 GMT /slideshow/willkommen-zum-adobe-digital-marketing-tag/13596530 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Willkommen zum Adobe Digital Marketing Tag AdobeDigitalMarketing <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prsiandreashh-120710115108-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
Willkommen zum Adobe Digital Marketing Tag from Adobe Marketing Cloud
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Understanding your customer's "Digital Self" /slideshow/adobe-digital-self-for-responsys-4/13484597 adobedigitalselfforresponsys4-120628104823-phpapp02
Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences.]]>

Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences.]]>
Thu, 28 Jun 2012 10:48:21 GMT /slideshow/adobe-digital-self-for-responsys-4/13484597 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Understanding your customer's "Digital Self" AdobeDigitalMarketing Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobedigitalselfforresponsys4-120628104823-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences.
Understanding your customer's "Digital Self" from Adobe Marketing Cloud
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Build and optimise campaigns that convert in the age of inbox overload /slideshow/build-and-optimise-campaigns-that-convert-in-the-age-of-inbox-overload/13483378 adobeinboxoverloadri2012emeabreakout-release-pptx-120628090223-phpapp01
This presentation explores how digital marketers can use the information that is available about the consumer’s 'digital self' to make their messaging more targeted and relevant, and ensure that they get seen among the multitude of other communications that the average consumer receives on a daily basis.]]>

This presentation explores how digital marketers can use the information that is available about the consumer’s 'digital self' to make their messaging more targeted and relevant, and ensure that they get seen among the multitude of other communications that the average consumer receives on a daily basis.]]>
Thu, 28 Jun 2012 09:02:20 GMT /slideshow/build-and-optimise-campaigns-that-convert-in-the-age-of-inbox-overload/13483378 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Build and optimise campaigns that convert in the age of inbox overload AdobeDigitalMarketing This presentation explores how digital marketers can use the information that is available about the consumer’s 'digital self' to make their messaging more targeted and relevant, and ensure that they get seen among the multitude of other communications that the average consumer receives on a daily basis. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/adobeinboxoverloadri2012emeabreakout-release-pptx-120628090223-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation explores how digital marketers can use the information that is available about the consumer’s &#39;digital self&#39; to make their messaging more targeted and relevant, and ensure that they get seen among the multitude of other communications that the average consumer receives on a daily basis.
Build and optimise campaigns that convert in the age of inbox overload from Adobe Marketing Cloud
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Adobe & TUI Talk Maths, Models and Marketing /slideshow/adobe-tui-talk-maths-models-and-marketing/13472606 16204paidsearch120514-120627101630-phpapp02
The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Check out how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business. These slides were first presented at the Adobe Digital Marketing Summit EMEA 2012 (15-16 May).]]>

The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Check out how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business. These slides were first presented at the Adobe Digital Marketing Summit EMEA 2012 (15-16 May).]]>
Wed, 27 Jun 2012 10:16:28 GMT /slideshow/adobe-tui-talk-maths-models-and-marketing/13472606 AdobeDigitalMarketing@slideshare.net(AdobeDigitalMarketing) Adobe & TUI Talk Maths, Models and Marketing AdobeDigitalMarketing The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Check out how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business. These slides were first presented at the Adobe Digital Marketing Summit EMEA 2012 (15-16 May). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/16204paidsearch120514-120627101630-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The collision of data and advanced learning algorithms is no more apparent than in search marketing. And that requires effective and flexible models aligned with accurate data. Check out how the digital gurus at TUI First Choice think about campaign optimisation and how you can apply it to your business. These slides were first presented at the Adobe Digital Marketing Summit EMEA 2012 (15-16 May).
Adobe & TUI Talk Maths, Models and Marketing from Adobe Marketing Cloud
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