�ݺ�ߣshows by User: BenHarper2

�ݺ�ߣshows by User: BenHarper2 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: BenHarper2 / Thu, 28 Apr 2016 15:32:10 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: BenHarper2 The Power of Being an Instagram Early Adopter /slideshow/the-power-of-being-an-instagram-early-adopter/61469243 benharperppcmastersv2-160428153210
The slides delivered by Ben Harper at the PPC Masters event in Berlin, February 2016.]]>
The slides delivered by Ben Harper at the PPC Masters event in Berlin, February 2016.]]> Thu, 28 Apr 2016 15:32:10 GMT /slideshow/the-power-of-being-an-instagram-early-adopter/61469243 BenHarper2@slideshare.net(BenHarper2) The Power of Being an Instagram Early Adopter BenHarper2 The slides delivered by Ben Harper at the PPC Masters event in Berlin, February 2016. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/benharperppcmastersv2-160428153210-thumbnail.jpg?width=120&height=120&fit=bounds" /> The slides delivered by Ben Harper at the PPC Masters event in Berlin, February 2016.

The Power of Being an Instagram Early Adopter from Ben Harper

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0 Content Strategy Masterclass /slideshow/content-strategy-masterclass/47623011 contentstrategymasterclass-150430142727-conversion-gate01
The slides from the Content Strategy Masterclass we delivered on 30th April 2015 at Google Campus, London.]]>
The slides from the Content Strategy Masterclass we delivered on 30th April 2015 at Google Campus, London.]]> Thu, 30 Apr 2015 14:27:27 GMT /slideshow/content-strategy-masterclass/47623011 BenHarper2@slideshare.net(BenHarper2) Content Strategy Masterclass BenHarper2 The slides from the Content Strategy Masterclass we delivered on 30th April 2015 at Google Campus, London. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategymasterclass-150430142727-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The slides from the Content Strategy Masterclass we delivered on 30th April 2015 at Google Campus, London.

Content Strategy Masterclass from Ben Harper

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0 Putting Data At The Heart Of Your Content Strategy: DMS London /slideshow/putting-data-at-the-heart-of-your-content-strategy-dms-london/41789668 digitalmarketingshow-141120012735-conversion-gate01
This is my deck from the 19th November 2014 at the Digital Marketing Show in London. It covers content strategy creation, content distribution and content optimisation from the point of view of using data to improve your efforts.]]>
This is my deck from the 19th November 2014 at the Digital Marketing Show in London. It covers content strategy creation, content distribution and content optimisation from the point of view of using data to improve your efforts.]]> Thu, 20 Nov 2014 01:27:35 GMT /slideshow/putting-data-at-the-heart-of-your-content-strategy-dms-london/41789668 BenHarper2@slideshare.net(BenHarper2) Putting Data At The Heart Of Your Content Strategy: DMS London BenHarper2 This is my deck from the 19th November 2014 at the Digital Marketing Show in London. It covers content strategy creation, content distribution and content optimisation from the point of view of using data to improve your efforts. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingshow-141120012735-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is my deck from the 19th November 2014 at the Digital Marketing Show in London. It covers content strategy creation, content distribution and content optimisation from the point of view of using data to improve your efforts.

Putting Data At The Heart Of Your Content Strategy: DMS London from Ben Harper

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0 Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014 /slideshow/did-social-data-predict-the-outcome-of-the-scottish-independence-vote-measure-fest-october-2014/40035070 measurefest2-141008143318-conversion-gate01
On 8th October 2014, I spoke at Measure Fest in London on whether social data predicted the outcome of the Scottish independence vote. My argument was that whilst the yes campaign made the most noise, the demographic and engagement data from Facebook and Twitter actually showed a much more balanced picture. With the younger age groups over indexing in liking the better together campaign, and a clear gender inbalance in the yes campaign - it is clear when you look at a deeper level than just interactions that the yes campaign had some serious issues in terms of winning an outright majority. I then discussed how you can use data in this way to create personas for your marketing campaigns and discussed how the campaigns were fairly static with their content and could have performed better by looking at data in this way.]]>
On 8th October 2014, I spoke at Measure Fest in London on whether social data predicted the outcome of the Scottish independence vote. My argument was that whilst the yes campaign made the most noise, the demographic and engagement data from Facebook and Twitter actually showed a much more balanced picture. With the younger age groups over indexing in liking the better together campaign, and a clear gender inbalance in the yes campaign - it is clear when you look at a deeper level than just interactions that the yes campaign had some serious issues in terms of winning an outright majority. I then discussed how you can use data in this way to create personas for your marketing campaigns and discussed how the campaigns were fairly static with their content and could have performed better by looking at data in this way.]]> Wed, 08 Oct 2014 14:33:18 GMT /slideshow/did-social-data-predict-the-outcome-of-the-scottish-independence-vote-measure-fest-october-2014/40035070 BenHarper2@slideshare.net(BenHarper2) Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014 BenHarper2 On 8th October 2014, I spoke at Measure Fest in London on whether social data predicted the outcome of the Scottish independence vote. My argument was that whilst the yes campaign made the most noise, the demographic and engagement data from Facebook and Twitter actually showed a much more balanced picture. With the younger age groups over indexing in liking the better together campaign, and a clear gender inbalance in the yes campaign - it is clear when you look at a deeper level than just interactions that the yes campaign had some serious issues in terms of winning an outright majority. I then discussed how you can use data in this way to create personas for your marketing campaigns and discussed how the campaigns were fairly static with their content and could have performed better by looking at data in this way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/measurefest2-141008143318-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> On 8th October 2014, I spoke at Measure Fest in London on whether social data predicted the outcome of the Scottish independence vote. My argument was that whilst the yes campaign made the most noise, the demographic and engagement data from Facebook and Twitter actually showed a much more balanced picture. With the younger age groups over indexing in liking the better together campaign, and a clear gender inbalance in the yes campaign - it is clear when you look at a deeper level than just interactions that the yes campaign had some serious issues in terms of winning an outright majority. I then discussed how you can use data in this way to create personas for your marketing campaigns and discussed how the campaigns were fairly static with their content and could have performed better by looking at data in this way.

Did Social Data Predict The Outcome of the Scottish Independence Vote? Measure Fest October 2014 from Ben Harper

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0 How To Use Data To Lower Your Facebook CPA: eMetrics Summit /slideshow/how-to-use-data-to-lower-your-facebook-cpa-emetrics-summit/32484840 benharperemetricssanfranciscodeck-140319061809-phpapp02
Here's my deck from the eMetrics summit San Francisco as presented on the 19th March 2014. This deck covers a 3 step process for lowering your Facebook CPA by using data.]]>
Here's my deck from the eMetrics summit San Francisco as presented on the 19th March 2014. This deck covers a 3 step process for lowering your Facebook CPA by using data.]]> Wed, 19 Mar 2014 06:18:09 GMT /slideshow/how-to-use-data-to-lower-your-facebook-cpa-emetrics-summit/32484840 BenHarper2@slideshare.net(BenHarper2) How To Use Data To Lower Your Facebook CPA: eMetrics Summit BenHarper2 Here's my deck from the eMetrics summit San Francisco as presented on the 19th March 2014. This deck covers a 3 step process for lowering your Facebook CPA by using data. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/benharperemetricssanfranciscodeck-140319061809-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Here's my deck from the eMetrics summit San Francisco as presented on the 19th March 2014. This deck covers a 3 step process for lowering your Facebook CPA by using data.

How To Use Data To Lower Your Facebook CPA: eMetrics Summit from Ben Harper

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0 Example Content Analysis Insight /slideshow/example-content-analysis-insight/31897954 examplecontentanalysisinsight-140304101831-phpapp01
This deck shows some really quick graphs that you can use to base any content analysis insight on. These are to give an example of the kind of insight that can be drawn out to analyse and optimise your content marketing strategy.]]>
This deck shows some really quick graphs that you can use to base any content analysis insight on. These are to give an example of the kind of insight that can be drawn out to analyse and optimise your content marketing strategy.]]> Tue, 04 Mar 2014 10:18:30 GMT /slideshow/example-content-analysis-insight/31897954 BenHarper2@slideshare.net(BenHarper2) Example Content Analysis Insight BenHarper2 This deck shows some really quick graphs that you can use to base any content analysis insight on. These are to give an example of the kind of insight that can be drawn out to analyse and optimise your content marketing strategy. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/examplecontentanalysisinsight-140304101831-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> This deck shows some really quick graphs that you can use to base any content analysis insight on. These are to give an example of the kind of insight that can be drawn out to analyse and optimise your content marketing strategy.

Example Content Analysis Insight from Ben Harper

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0 Facebook v Google: Revenue Wars /slideshow/facebook-v-google-revenue-wars/30639458 facebookvgoogle-revenuewars-140130154435-phpapp02
With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we've outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We've also gone a bit further back in order to compare Google's first 6 quarters post-IPO to Facebook's to show the difference in growth rate. Whilst 2004 was a very different time to now, this is still an interesting comparison of the two big-players at a similar stage in their developments.]]>
With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we've outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We've also gone a bit further back in order to compare Google's first 6 quarters post-IPO to Facebook's to show the difference in growth rate. Whilst 2004 was a very different time to now, this is still an interesting comparison of the two big-players at a similar stage in their developments.]]> Thu, 30 Jan 2014 15:44:35 GMT /slideshow/facebook-v-google-revenue-wars/30639458 BenHarper2@slideshare.net(BenHarper2) Facebook v Google: Revenue Wars BenHarper2 With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we've outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We've also gone a bit further back in order to compare Google's first 6 quarters post-IPO to Facebook's to show the difference in growth rate. Whilst 2004 was a very different time to now, this is still an interesting comparison of the two big-players at a similar stage in their developments. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/facebookvgoogle-revenuewars-140130154435-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we've outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We've also gone a bit further back in order to compare Google's first 6 quarters post-IPO to Facebook's to show the difference in growth rate. Whilst 2004 was a very different time to now, this is still an interesting comparison of the two big-players at a similar stage in their developments.

Facebook v Google: Revenue Wars from Ben Harper

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0 Is Your Site Affected By Penguin? /slideshow/is-your-site-affected-by-penguin/30533744 isyoursiteaffectedbypenguin-140128080029-phpapp01
Is your website in the grips of Google Penguin? If so your potential to increase your keyword rankings and your organic traffic will be heavily limited. Do you know what to look for and how to cure any problems? Find out with this short deck!]]>
Is your website in the grips of Google Penguin? If so your potential to increase your keyword rankings and your organic traffic will be heavily limited. Do you know what to look for and how to cure any problems? Find out with this short deck!]]> Tue, 28 Jan 2014 08:00:29 GMT /slideshow/is-your-site-affected-by-penguin/30533744 BenHarper2@slideshare.net(BenHarper2) Is Your Site Affected By Penguin? BenHarper2 Is your website in the grips of Google Penguin? If so your potential to increase your keyword rankings and your organic traffic will be heavily limited. Do you know what to look for and how to cure any problems? Find out with this short deck! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/isyoursiteaffectedbypenguin-140128080029-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Is your website in the grips of Google Penguin? If so your potential to increase your keyword rankings and your organic traffic will be heavily limited. Do you know what to look for and how to cure any problems? Find out with this short deck!

Is Your Site Affected By Penguin? from Ben Harper

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0 Biddable World: How & Why To Become a Power Editor Power User /slideshow/biddable-world-how-why-to-become-a-power-editor-power-user/30204321 biddableworlddeck16-9-140120034102-phpapp01
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]]> Mon, 20 Jan 2014 03:41:02 GMT /slideshow/biddable-world-how-why-to-become-a-power-editor-power-user/30204321 BenHarper2@slideshare.net(BenHarper2) Biddable World: How & Why To Become a Power Editor Power User BenHarper2 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/biddableworlddeck16-9-140120034102-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Biddable World: How & Why To Become a Power Editor Power User from Ben Harper

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0 The Value Of Competitor Analysis On Social Media /slideshow/the-value-of-competitor-analysis/29637101 thevalueofcompetitoranalysis-140102114911-phpapp02
Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.]]>
Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.]]> Thu, 02 Jan 2014 11:49:11 GMT /slideshow/the-value-of-competitor-analysis/29637101 BenHarper2@slideshare.net(BenHarper2) The Value Of Competitor Analysis On Social Media BenHarper2 Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thevalueofcompetitoranalysis-140102114911-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.

The Value Of Competitor Analysis On Social Media from Ben Harper

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0 Why You're Doing Your Social Content Wrong - On The Edge Birmingham /slideshow/why-youre-doing-your-social-content-wrong-on-the-edge-birmingham/26448393 ontheedgepresentation-130923030148-phpapp02
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]]> Mon, 23 Sep 2013 03:01:47 GMT /slideshow/why-youre-doing-your-social-content-wrong-on-the-edge-birmingham/26448393 BenHarper2@slideshare.net(BenHarper2) Why You're Doing Your Social Content Wrong - On The Edge Birmingham BenHarper2 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ontheedgepresentation-130923030148-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Why You're Doing Your Social Content Wrong - On The Edge Birmingham from Ben Harper

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0 https://cdn.slidesharecdn.com/profile-photo-BenHarper2-48x48.jpg?cb=1524144870 I am currently co-founder at Datify, a data driven marketing company based in Peterborough. We specialise in insight led strategies focussed on driving ROI for a range of clients. We have a lot of experience, particularly in the search & social channels. We use a range of market leading tools and data suppliers, as well as our own bespoke technology to mine valuable insight for our clients. This allows for intelligence led decision making, better performance measurement, and stronger results from highly optimised campaigns. www.datify.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/benharperppcmastersv2-160428153210-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-power-of-being-an-instagram-early-adopter/61469243 The Power of Being an ... https://cdn.slidesharecdn.com/ss_thumbnails/contentstrategymasterclass-150430142727-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-strategy-masterclass/47623011 Content Strategy Maste... https://cdn.slidesharecdn.com/ss_thumbnails/digitalmarketingshow-141120012735-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/putting-data-at-the-heart-of-your-content-strategy-dms-london/41789668 Putting Data At The He...