�ݺ�ߣshows by User: Global_Marketing

�ݺ�ߣshows by User: Global_Marketing_Ops / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Global_Marketing_Ops / Thu, 22 May 2014 10:17:11 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Global_Marketing_Ops The Best Global Travel Websites and Why /slideshow/the-best-global-travel-websites-and-why-2014-jyunker/35004964 bestglobaltravelwebsitesandwhy2014jyunker-140522101711-phpapp01
There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. Join John and Clint as they identify emerging globalization trends (both positive and negative) in the travel industry. This presentation is designed to help you guide your web, marketing, and mobile teams to drive positive, efficient change. Check it out to learn: • Best practices in web globalization • Profiles of industry leaders websites • The hottest languages on the web today • Mobile considerations to save time & improve user experience • How to make the most of social & user-generated content]]>
There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. Join John and Clint as they identify emerging globalization trends (both positive and negative) in the travel industry. This presentation is designed to help you guide your web, marketing, and mobile teams to drive positive, efficient change. Check it out to learn: • Best practices in web globalization • Profiles of industry leaders websites • The hottest languages on the web today • Mobile considerations to save time & improve user experience • How to make the most of social & user-generated content]]> Thu, 22 May 2014 10:17:11 GMT /slideshow/the-best-global-travel-websites-and-why-2014-jyunker/35004964 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) The Best Global Travel Websites and Why Global_Marketing_Ops There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. Join John and Clint as they identify emerging globalization trends (both positive and negative) in the travel industry. This presentation is designed to help you guide your web, marketing, and mobile teams to drive positive, efficient change. Check it out to learn: • Best practices in web globalization • Profiles of industry leaders websites • The hottest languages on the web today • Mobile considerations to save time & improve user experience • How to make the most of social & user-generated content <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bestglobaltravelwebsitesandwhy2014jyunker-140522101711-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. Join John and Clint as they identify emerging globalization trends (both positive and negative) in the travel industry. This presentation is designed to help you guide your web, marketing, and mobile teams to drive positive, efficient change. Check it out to learn: • Best practices in web globalization • Profiles of industry leaders websites • The hottest languages on the web today • Mobile considerations to save time & improve user experience • How to make the most of social & user-generated content

The Best Global Travel Websites and Why from Lionbridge

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1 2014 Global Training & Development Trends /slideshow/lionbridge-global-traininganddevelopmentinfographic/33804445 lionbridgeglobaltraininganddevelopmentinfographic-140422095448-phpapp01
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]]> Tue, 22 Apr 2014 09:54:48 GMT /slideshow/lionbridge-global-traininganddevelopmentinfographic/33804445 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) 2014 Global Training & Development Trends Global_Marketing_Ops <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lionbridgeglobaltraininganddevelopmentinfographic-140422095448-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

2014 Global Training & Development Trends from Lionbridge

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1 Transcreation /slideshow/transcreation/20196333 transcreation-130429101427-phpapp01
Successfully delivering your message on a global scale requires much more than mere translation. To ensure your message resonates with your target audience - while staying true to your brand - you need to look well past changing the words of your campaign into different languages. You need to re-create, or ‘transcreate,’ the campaign’s creative content to reflect the nuances and subtleties of the language and culture of your target audience.]]>
Successfully delivering your message on a global scale requires much more than mere translation. To ensure your message resonates with your target audience - while staying true to your brand - you need to look well past changing the words of your campaign into different languages. You need to re-create, or ‘transcreate,’ the campaign’s creative content to reflect the nuances and subtleties of the language and culture of your target audience.]]> Mon, 29 Apr 2013 10:14:27 GMT /slideshow/transcreation/20196333 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) Transcreation Global_Marketing_Ops Successfully delivering your message on a global scale requires much more than mere translation. To ensure your message resonates with your target audience - while staying true to your brand - you need to look well past changing the words of your campaign into different languages. You need to re-create, or ‘transcreate,’ the campaign’s creative content to reflect the nuances and subtleties of the language and culture of your target audience. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/transcreation-130429101427-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Successfully delivering your message on a global scale requires much more than mere translation. To ensure your message resonates with your target audience - while staying true to your brand - you need to look well past changing the words of your campaign into different languages. You need to re-create, or ‘transcreate,’ the campaign’s creative content to reflect the nuances and subtleties of the language and culture of your target audience.

Transcreation from Lionbridge

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1 Top 5 Trends in Global Web Operations /slideshow/top-five-trends-in-web-operations/20195925 topfivetrendsinweboperations-130429100842-phpapp02
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]]> Mon, 29 Apr 2013 10:08:42 GMT /slideshow/top-five-trends-in-web-operations/20195925 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) Top 5 Trends in Global Web Operations Global_Marketing_Ops <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/topfivetrendsinweboperations-130429100842-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Top 5 Trends in Global Web Operations from Lionbridge

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1 Managing Global Websites Finding the Right Approach /slideshow/managing-global-websites-finding-the-right-approach/20195311 managingglobalwebsitesfindingtherightapproach-130429095710-phpapp01
Managing a global website is a challenge for most companies. The more languages a site supports, the more complicated it is to translate and manage content. Finding the right approach to global site management is critical to minimizing frustrations and ensuring success.]]>
Managing a global website is a challenge for most companies. The more languages a site supports, the more complicated it is to translate and manage content. Finding the right approach to global site management is critical to minimizing frustrations and ensuring success.]]> Mon, 29 Apr 2013 09:57:10 GMT /slideshow/managing-global-websites-finding-the-right-approach/20195311 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) Managing Global Websites Finding the Right Approach Global_Marketing_Ops Managing a global website is a challenge for most companies. The more languages a site supports, the more complicated it is to translate and manage content. Finding the right approach to global site management is critical to minimizing frustrations and ensuring success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/managingglobalwebsitesfindingtherightapproach-130429095710-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Managing a global website is a challenge for most companies. The more languages a site supports, the more complicated it is to translate and manage content. Finding the right approach to global site management is critical to minimizing frustrations and ensuring success.

Managing Global Websites Finding the Right Approach from Lionbridge

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1 Global Web Ops /slideshow/global-web-ops/20195118 globalwebops-130429095335-phpapp01
The complexity of the digital ecosystem is taxing your web publishing department. As websites evolve to support business-critical applications, and content becomes richer, you’re being asked to publish on more digital devices, platforms, and channels, in more geographies and languages, on behalf of ever-more demanding Marketers and other corporate stakeholders. The requests are unpredictable and complex, the timeframes unrealistic, the production volumes erratic, and some of the work requires very specific technology your team isn’t trained on.]]>
The complexity of the digital ecosystem is taxing your web publishing department. As websites evolve to support business-critical applications, and content becomes richer, you’re being asked to publish on more digital devices, platforms, and channels, in more geographies and languages, on behalf of ever-more demanding Marketers and other corporate stakeholders. The requests are unpredictable and complex, the timeframes unrealistic, the production volumes erratic, and some of the work requires very specific technology your team isn’t trained on.]]> Mon, 29 Apr 2013 09:53:35 GMT /slideshow/global-web-ops/20195118 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) Global Web Ops Global_Marketing_Ops The complexity of the digital ecosystem is taxing your web publishing department. As websites evolve to support business-critical applications, and content becomes richer, you’re being asked to publish on more digital devices, platforms, and channels, in more geographies and languages, on behalf of ever-more demanding Marketers and other corporate stakeholders. The requests are unpredictable and complex, the timeframes unrealistic, the production volumes erratic, and some of the work requires very specific technology your team isn’t trained on. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globalwebops-130429095335-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The complexity of the digital ecosystem is taxing your web publishing department. As websites evolve to support business-critical applications, and content becomes richer, you’re being asked to publish on more digital devices, platforms, and channels, in more geographies and languages, on behalf of ever-more demanding Marketers and other corporate stakeholders. The requests are unpredictable and complex, the timeframes unrealistic, the production volumes erratic, and some of the work requires very specific technology your team isn’t trained on.

Global Web Ops from Lionbridge

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1 Global Campaign Ops /slideshow/global-campaign-ops/20194885 globalcampaignsops-130429094623-phpapp02
Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multigeography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.]]>
Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multigeography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.]]> Mon, 29 Apr 2013 09:46:22 GMT /slideshow/global-campaign-ops/20194885 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) Global Campaign Ops Global_Marketing_Ops Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multigeography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/globalcampaignsops-130429094623-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Global marketers are struggling to deploy digital marketing campaigns in a timely and impactful way. Releasing a multigeography campaign requires an intricate maze of creative agencies, production houses, language service providers, technologies, workflows, and deadlines. It’s a hard-to-manage process that is a major frustration for most companies.

Global Campaign Ops from Lionbridge

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1 Building a Marketing Operations Program /slideshow/building-a-marketing-operations-program/20194336 marketingoperationsebooklionbridgejuly2012-130429091347-phpapp02
The demands on a marketing organization are rapidly changing. The digital marketing era of today is complex and dynamic. There are many channels that require investment and continuous attention. With frictionless communication, trends happen faster and are shorter lived. Without continuous attention, your digital presence decays rapidly. Browsing through corporate websites, it is clear few companies have adapted to effectively manage their digital marketing operations. Branding and messaging are inconsistent, mobile device support is non-existent, and aborted initiatives, such as corporate blogs and social pages, linger as embarrassing reminders of poor follow-through. The problem is that most organizations still see digital marketing as a series of projects: a web redesign, setting up a blog, publishing a whitepaper. They can mobilize resources to complete these projects, but cannot sustain the level of effort necessary to keep a program going. And without that effort, these marketing assets become liabilities. If you want success in digital marketing, your organization needs to operate like a publisher by identifying high value audiences and operationalizing processes to serve them. This means delivering the right content in the right format and getting irrelevant/outdated content out of the way. Known as marketing operations, there is a field whose purpose is to keep content initiatives performing after launch. Marketing operations encompasses a wide array of skills and activities that stand in between the development of a content asset and its consumption by an audience. This includes postproduction for target channels, tagging for targeting, search engine optimization, localization, instrumentation for analytics and performance measurement. Our previous whitepaper, Three First Steps for Operationalizing your Content Marketing Strategy, introduced the concept of marketing operations and recommended some preparatory steps to building a team. This whitepaper will outline the details of how a marketing operations group works.]]>
The demands on a marketing organization are rapidly changing. The digital marketing era of today is complex and dynamic. There are many channels that require investment and continuous attention. With frictionless communication, trends happen faster and are shorter lived. Without continuous attention, your digital presence decays rapidly. Browsing through corporate websites, it is clear few companies have adapted to effectively manage their digital marketing operations. Branding and messaging are inconsistent, mobile device support is non-existent, and aborted initiatives, such as corporate blogs and social pages, linger as embarrassing reminders of poor follow-through. The problem is that most organizations still see digital marketing as a series of projects: a web redesign, setting up a blog, publishing a whitepaper. They can mobilize resources to complete these projects, but cannot sustain the level of effort necessary to keep a program going. And without that effort, these marketing assets become liabilities. If you want success in digital marketing, your organization needs to operate like a publisher by identifying high value audiences and operationalizing processes to serve them. This means delivering the right content in the right format and getting irrelevant/outdated content out of the way. Known as marketing operations, there is a field whose purpose is to keep content initiatives performing after launch. Marketing operations encompasses a wide array of skills and activities that stand in between the development of a content asset and its consumption by an audience. This includes postproduction for target channels, tagging for targeting, search engine optimization, localization, instrumentation for analytics and performance measurement. Our previous whitepaper, Three First Steps for Operationalizing your Content Marketing Strategy, introduced the concept of marketing operations and recommended some preparatory steps to building a team. This whitepaper will outline the details of how a marketing operations group works.]]> Mon, 29 Apr 2013 09:13:47 GMT /slideshow/building-a-marketing-operations-program/20194336 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) Building a Marketing Operations Program Global_Marketing_Ops The demands on a marketing organization are rapidly changing. The digital marketing era of today is complex and dynamic. There are many channels that require investment and continuous attention. With frictionless communication, trends happen faster and are shorter lived. Without continuous attention, your digital presence decays rapidly. Browsing through corporate websites, it is clear few companies have adapted to effectively manage their digital marketing operations. Branding and messaging are inconsistent, mobile device support is non-existent, and aborted initiatives, such as corporate blogs and social pages, linger as embarrassing reminders of poor follow-through. The problem is that most organizations still see digital marketing as a series of projects: a web redesign, setting up a blog, publishing a whitepaper. They can mobilize resources to complete these projects, but cannot sustain the level of effort necessary to keep a program going. And without that effort, these marketing assets become liabilities. If you want success in digital marketing, your organization needs to operate like a publisher by identifying high value audiences and operationalizing processes to serve them. This means delivering the right content in the right format and getting irrelevant/outdated content out of the way. Known as marketing operations, there is a field whose purpose is to keep content initiatives performing after launch. Marketing operations encompasses a wide array of skills and activities that stand in between the development of a content asset and its consumption by an audience. This includes postproduction for target channels, tagging for targeting, search engine optimization, localization, instrumentation for analytics and performance measurement. Our previous whitepaper, Three First Steps for Operationalizing your Content Marketing Strategy, introduced the concept of marketing operations and recommended some preparatory steps to building a team. This whitepaper will outline the details of how a marketing operations group works. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingoperationsebooklionbridgejuly2012-130429091347-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The demands on a marketing organization are rapidly changing. The digital marketing era of today is complex and dynamic. There are many channels that require investment and continuous attention. With frictionless communication, trends happen faster and are shorter lived. Without continuous attention, your digital presence decays rapidly. Browsing through corporate websites, it is clear few companies have adapted to effectively manage their digital marketing operations. Branding and messaging are inconsistent, mobile device support is non-existent, and aborted initiatives, such as corporate blogs and social pages, linger as embarrassing reminders of poor follow-through. The problem is that most organizations still see digital marketing as a series of projects: a web redesign, setting up a blog, publishing a whitepaper. They can mobilize resources to complete these projects, but cannot sustain the level of effort necessary to keep a program going. And without that effort, these marketing assets become liabilities. If you want success in digital marketing, your organization needs to operate like a publisher by identifying high value audiences and operationalizing processes to serve them. This means delivering the right content in the right format and getting irrelevant/outdated content out of the way. Known as marketing operations, there is a field whose purpose is to keep content initiatives performing after launch. Marketing operations encompasses a wide array of skills and activities that stand in between the development of a content asset and its consumption by an audience. This includes postproduction for target channels, tagging for targeting, search engine optimization, localization, instrumentation for analytics and performance measurement. Our previous whitepaper, Three First Steps for Operationalizing your Content Marketing Strategy, introduced the concept of marketing operations and recommended some preparatory steps to building a team. This whitepaper will outline the details of how a marketing operations group works.

Building a Marketing Operations Program from Lionbridge

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1 The Handy Tool Kit For Launching & Measuring a Remarkable Campaign /slideshow/the-handy-tool-kit-for-launching-measuring-a-remarkable-campaign/20194238 marketing-campaign-kit-v5-130429091101-phpapp01
In the words of Joseph Jaffe, “Marketing is not a campaign, it’s a commitment.” When you launch a campaign, you are committing to a certain message. Whether that message is the promise of an educational piece of content, an idea-provoking conference, or an irresistible new deal, the message is there. And if the people who decide to follow your campaign are not given what they are promised, you have broken their commitment. But how do you stay true to that commitment? Having the right tools in your marketing tool kit is the first step. Without the right tools, you can’t even begin to launch a campaign. This guide will dive into which marketing tools should be in your handy marketing tool kit. From there, it’ll be up to you to ensure every campaign includes these tools. Whether you do so by printing the tool kit image on the next page and pinning it to your desk, or by carrying this tool kit around in your mind, this guide will help you along the way.]]>
In the words of Joseph Jaffe, “Marketing is not a campaign, it’s a commitment.” When you launch a campaign, you are committing to a certain message. Whether that message is the promise of an educational piece of content, an idea-provoking conference, or an irresistible new deal, the message is there. And if the people who decide to follow your campaign are not given what they are promised, you have broken their commitment. But how do you stay true to that commitment? Having the right tools in your marketing tool kit is the first step. Without the right tools, you can’t even begin to launch a campaign. This guide will dive into which marketing tools should be in your handy marketing tool kit. From there, it’ll be up to you to ensure every campaign includes these tools. Whether you do so by printing the tool kit image on the next page and pinning it to your desk, or by carrying this tool kit around in your mind, this guide will help you along the way.]]> Mon, 29 Apr 2013 09:11:01 GMT /slideshow/the-handy-tool-kit-for-launching-measuring-a-remarkable-campaign/20194238 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) The Handy Tool Kit For Launching & Measuring a Remarkable Campaign Global_Marketing_Ops In the words of Joseph Jaffe, “Marketing is not a campaign, it’s a commitment.” When you launch a campaign, you are committing to a certain message. Whether that message is the promise of an educational piece of content, an idea-provoking conference, or an irresistible new deal, the message is there. And if the people who decide to follow your campaign are not given what they are promised, you have broken their commitment. But how do you stay true to that commitment? Having the right tools in your marketing tool kit is the first step. Without the right tools, you can’t even begin to launch a campaign. This guide will dive into which marketing tools should be in your handy marketing tool kit. From there, it’ll be up to you to ensure every campaign includes these tools. Whether you do so by printing the tool kit image on the next page and pinning it to your desk, or by carrying this tool kit around in your mind, this guide will help you along the way. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketing-campaign-kit-v5-130429091101-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> In the words of Joseph Jaffe, “Marketing is not a campaign, it’s a commitment.” When you launch a campaign, you are committing to a certain message. Whether that message is the promise of an educational piece of content, an idea-provoking conference, or an irresistible new deal, the message is there. And if the people who decide to follow your campaign are not given what they are promised, you have broken their commitment. But how do you stay true to that commitment? Having the right tools in your marketing tool kit is the first step. Without the right tools, you can’t even begin to launch a campaign. This guide will dive into which marketing tools should be in your handy marketing tool kit. From there, it’ll be up to you to ensure every campaign includes these tools. Whether you do so by printing the tool kit image on the next page and pinning it to your desk, or by carrying this tool kit around in your mind, this guide will help you along the way.

The Handy Tool Kit For Launching & Measuring a Remarkable Campaign from Lionbridge

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1 Lionbridge Cycle Time /slideshow/lionbridge-cycle-time/20194148 lionbridge-wpcycletime1-130429090907-phpapp01
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]]> Mon, 29 Apr 2013 09:09:07 GMT /slideshow/lionbridge-cycle-time/20194148 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) Lionbridge Cycle Time Global_Marketing_Ops <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lionbridge-wpcycletime1-130429090907-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Lionbridge Cycle Time from Lionbridge

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1 GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING /slideshow/global-web-operations-localization-web-publishing/20193518 gwoguide-130429085454-phpapp02
In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-language content through a digital channel. In its most complex form, GWO works with agencies to support global campaign content, creating international English or local-market content for global and local campaigns. GWO develops web sites and microsites, localizes global content, and publishes global content for web, email. It customizes and develops content based on requirements for specific markets using technology and platforms provided by our clients.]]>
In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-language content through a digital channel. In its most complex form, GWO works with agencies to support global campaign content, creating international English or local-market content for global and local campaigns. GWO develops web sites and microsites, localizes global content, and publishes global content for web, email. It customizes and develops content based on requirements for specific markets using technology and platforms provided by our clients.]]> Mon, 29 Apr 2013 08:54:54 GMT /slideshow/global-web-operations-localization-web-publishing/20193518 Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING Global_Marketing_Ops In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-language content through a digital channel. In its most complex form, GWO works with agencies to support global campaign content, creating international English or local-market content for global and local campaigns. GWO develops web sites and microsites, localizes global content, and publishes global content for web, email. It customizes and develops content based on requirements for specific markets using technology and platforms provided by our clients. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/gwoguide-130429085454-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> In its simplest form, GWO is a deployment-only project. GWO projects must include deployment of multi-language content through a digital channel. In its most complex form, GWO works with agencies to support global campaign content, creating international English or local-market content for global and local campaigns. GWO develops web sites and microsites, localizes global content, and publishes global content for web, email. It customizes and develops content based on requirements for specific markets using technology and platforms provided by our clients.

GLOBAL WEB OPERATIONS = LOCALIZATION & WEB PUBLISHING from Lionbridge

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1 STRUCTURING FOR SUCCESS: GOING GLOBAL WITH YOUR WEB DOMAIN /Global_Marketing_Ops/going-globalwithyourwebdomain goingglobalwithyourwebdomain-130429085121-phpapp02
Both search engines and users take URL structure into consideration when making judgments and decisions about a site’s relevancy and authority. Providing quick context, URLs play an important role in the user experience and can give the user important information, from where a page falls within the site hierarchy to topical information about the content to key security information like if the page is protected by HTTPS. For search engines, the URL is unique identifier that is used to catalog the search engine’s index, and URL structure is one of the most important and basic elements of SEO.]]>
Both search engines and users take URL structure into consideration when making judgments and decisions about a site’s relevancy and authority. Providing quick context, URLs play an important role in the user experience and can give the user important information, from where a page falls within the site hierarchy to topical information about the content to key security information like if the page is protected by HTTPS. For search engines, the URL is unique identifier that is used to catalog the search engine’s index, and URL structure is one of the most important and basic elements of SEO.]]> Mon, 29 Apr 2013 08:51:20 GMT /Global_Marketing_Ops/going-globalwithyourwebdomain Global_Marketing_Ops@slideshare.net(Global_Marketing_Ops) STRUCTURING FOR SUCCESS: GOING GLOBAL WITH YOUR WEB DOMAIN Global_Marketing_Ops Both search engines and users take URL structure into consideration when making judgments and decisions about a site’s relevancy and authority. Providing quick context, URLs play an important role in the user experience and can give the user important information, from where a page falls within the site hierarchy to topical information about the content to key security information like if the page is protected by HTTPS. For search engines, the URL is unique identifier that is used to catalog the search engine’s index, and URL structure is one of the most important and basic elements of SEO. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/goingglobalwithyourwebdomain-130429085121-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Both search engines and users take URL structure into consideration when making judgments and decisions about a site’s relevancy and authority. Providing quick context, URLs play an important role in the user experience and can give the user important information, from where a page falls within the site hierarchy to topical information about the content to key security information like if the page is protected by HTTPS. For search engines, the URL is unique identifier that is used to catalog the search engine’s index, and URL structure is one of the most important and basic elements of SEO.

STRUCTURING FOR SUCCESS: GOING GLOBAL WITH YOUR WEB DOMAIN from Lionbridge

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1 https://cdn.slidesharecdn.com/profile-photo-Global_Marketing_Ops-48x48.jpg?cb=1523156111 Lionbridge is the world's leading provider of translation and localization services. We help global companies meet their customers’ language and cultural preferences by adapting a wide range of deliverables including products, documentation, Web sites, software, marketing materials, multimedia, training and eLearning content. www.lionbridge.com https://cdn.slidesharecdn.com/ss_thumbnails/bestglobaltravelwebsitesandwhy2014jyunker-140522101711-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-best-global-travel-websites-and-why-2014-jyunker/35004964 The Best Global Travel... https://cdn.slidesharecdn.com/ss_thumbnails/lionbridgeglobaltraininganddevelopmentinfographic-140422095448-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lionbridge-global-traininganddevelopmentinfographic/33804445 2014 Global Training &... https://cdn.slidesharecdn.com/ss_thumbnails/transcreation-130429101427-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/transcreation/20196333 Transcreation