ºÝºÝߣshows by User: JessicaKolo / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: JessicaKolo / Mon, 04 Aug 2014 13:01:56 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: JessicaKolo L'Orèal Brandstorm Market Analysis Report /slideshow/jeg-report/37649576 jegreport-140804130156-phpapp02
Market Analysis Report ]]>
Market Analysis Report ]]> Mon, 04 Aug 2014 13:01:56 GMT /slideshow/jeg-report/37649576 JessicaKolo@slideshare.net(JessicaKolo) L'Orèal Brandstorm Market Analysis Report JessicaKolo Market Analysis Report <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jegreport-140804130156-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Market Analysis Report
L'Or竪al Brandstorm Market Analysis Report from Jessica Kolo
]]> 8182 5 https://cdn.slidesharecdn.com/ss_thumbnails/jegreport-140804130156-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 ENUNCIATION "BASTIANICH.COM" STRATEGIC ANALYSIS /slideshow/jk-valutazione-strategica/37435286 jkvalutazionestrategica-140728150930-phpapp01
For this paper I have chosen to examine the www.bastianich.com website for two main reasons: - The way the brand communicates its quality and sophistication through the website; - The presence of a corporate blog. The starting point of my analysis was the website layout observation and its content. Then I studied the most important utterances at the base of the website strategy. In the the end my exam focused on the communication strategy, the origin of the website creation.]]>
For this paper I have chosen to examine the www.bastianich.com website for two main reasons: - The way the brand communicates its quality and sophistication through the website; - The presence of a corporate blog. The starting point of my analysis was the website layout observation and its content. Then I studied the most important utterances at the base of the website strategy. In the the end my exam focused on the communication strategy, the origin of the website creation.]]> Mon, 28 Jul 2014 15:09:30 GMT /slideshow/jk-valutazione-strategica/37435286 JessicaKolo@slideshare.net(JessicaKolo) ENUNCIATION "BASTIANICH.COM" STRATEGIC ANALYSIS JessicaKolo For this paper I have chosen to examine the www.bastianich.com website for two main reasons: - The way the brand communicates its quality and sophistication through the website; - The presence of a corporate blog. The starting point of my analysis was the website layout observation and its content. Then I studied the most important utterances at the base of the website strategy. In the the end my exam focused on the communication strategy, the origin of the website creation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jkvalutazionestrategica-140728150930-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> For this paper I have chosen to examine the www.bastianich.com website for two main reasons: - The way the brand communicates its quality and sophistication through the website; - The presence of a corporate blog. The starting point of my analysis was the website layout observation and its content. Then I studied the most important utterances at the base of the website strategy. In the the end my exam focused on the communication strategy, the origin of the website creation.
ENUNCIATION "BASTIANICH.COM" STRATEGIC ANALYSIS from Jessica Kolo
]]> 390 10 https://cdn.slidesharecdn.com/ss_thumbnails/jkvalutazionestrategica-140728150930-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds document 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TOYOTA PRIUS 4 ADV - PROJECT WORK /slideshow/toyota-prius-37431331/37431331 toyotaprius-140728130731-phpapp02
Imagining to be an advertising agency, we have developed an integrated campaign (online and offline) for the launch of Toyota Prius 4, having as goals: to increase interest, to encourage the test drive, to prove the benefits and increase sales. The only limit was that the campaign does not have to involve car dealers. - Briefing - Insight - Idea - TV Spot - Events - Social media ]]>
Imagining to be an advertising agency, we have developed an integrated campaign (online and offline) for the launch of Toyota Prius 4, having as goals: to increase interest, to encourage the test drive, to prove the benefits and increase sales. The only limit was that the campaign does not have to involve car dealers. - Briefing - Insight - Idea - TV Spot - Events - Social media ]]> Mon, 28 Jul 2014 13:07:30 GMT /slideshow/toyota-prius-37431331/37431331 JessicaKolo@slideshare.net(JessicaKolo) TOYOTA PRIUS 4 ADV - PROJECT WORK JessicaKolo Imagining to be an advertising agency, we have developed an integrated campaign (online and offline) for the launch of Toyota Prius 4, having as goals: to increase interest, to encourage the test drive, to prove the benefits and increase sales. The only limit was that the campaign does not have to involve car dealers. - Briefing - Insight - Idea - TV Spot - Events - Social media <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/toyotaprius-140728130731-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Imagining to be an advertising agency, we have developed an integrated campaign (online and offline) for the launch of Toyota Prius 4, having as goals: to increase interest, to encourage the test drive, to prove the benefits and increase sales. The only limit was that the campaign does not have to involve car dealers. - Briefing - Insight - Idea - TV Spot - Events - Social media
TOYOTA PRIUS 4 ADV - PROJECT WORK from Jessica Kolo
]]> 483 36 https://cdn.slidesharecdn.com/ss_thumbnails/toyotaprius-140728130731-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TOYOTA PRIUS 4 ADV - AFTER WORK PERSONAL CONSIDERATIONS /JessicaKolo/jessica-kolo-toyotaprius jessicakolotoyotaprius-140728112050-phpapp02
After work strengths and weaknesses, considerations reached with the study of real advertising activities developed by Saatchi & Saatchi Norway. - Briefing - Ideation - Decision - Developments - Other Ideas]]>
After work strengths and weaknesses, considerations reached with the study of real advertising activities developed by Saatchi & Saatchi Norway. - Briefing - Ideation - Decision - Developments - Other Ideas]]> Mon, 28 Jul 2014 11:20:50 GMT /JessicaKolo/jessica-kolo-toyotaprius JessicaKolo@slideshare.net(JessicaKolo) TOYOTA PRIUS 4 ADV - AFTER WORK PERSONAL CONSIDERATIONS JessicaKolo After work strengths and weaknesses, considerations reached with the study of real advertising activities developed by Saatchi & Saatchi Norway. - Briefing - Ideation - Decision - Developments - Other Ideas <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jessicakolotoyotaprius-140728112050-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> After work strengths and weaknesses, considerations reached with the study of real advertising activities developed by Saatchi &amp; Saatchi Norway. - Briefing - Ideation - Decision - Developments - Other Ideas
TOYOTA PRIUS 4 ADV - AFTER WORK PERSONAL CONSIDERATIONS from Jessica Kolo
]]> 345 12 https://cdn.slidesharecdn.com/ss_thumbnails/jessicakolotoyotaprius-140728112050-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 #Mindyourlife /slideshow/mindyourlife/37387192 mindyourlife-140726154100-phpapp02
#MindYourLife is an awareness project aimed to spread the culture of safety in the workplace. It is also a cross-media platform that offers the opportunity for everyone to share their own experiences. The goal is to combine offline and online experiences to reach the greatest number of people. This project was realized through techniques of guerrilla marketing and developed through the course of Social Psychology of Communication in Groups and Organizations at The Catholic University of the Sacred Heart in Milan.]]>
#MindYourLife is an awareness project aimed to spread the culture of safety in the workplace. It is also a cross-media platform that offers the opportunity for everyone to share their own experiences. The goal is to combine offline and online experiences to reach the greatest number of people. This project was realized through techniques of guerrilla marketing and developed through the course of Social Psychology of Communication in Groups and Organizations at The Catholic University of the Sacred Heart in Milan.]]> Sat, 26 Jul 2014 15:41:00 GMT /slideshow/mindyourlife/37387192 JessicaKolo@slideshare.net(JessicaKolo) #Mindyourlife JessicaKolo #MindYourLife is an awareness project aimed to spread the culture of safety in the workplace. It is also a cross-media platform that offers the opportunity for everyone to share their own experiences. The goal is to combine offline and online experiences to reach the greatest number of people. This project was realized through techniques of guerrilla marketing and developed through the course of Social Psychology of Communication in Groups and Organizations at The Catholic University of the Sacred Heart in Milan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mindyourlife-140726154100-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> #MindYourLife is an awareness project aimed to spread the culture of safety in the workplace. It is also a cross-media platform that offers the opportunity for everyone to share their own experiences. The goal is to combine offline and online experiences to reach the greatest number of people. This project was realized through techniques of guerrilla marketing and developed through the course of Social Psychology of Communication in Groups and Organizations at The Catholic University of the Sacred Heart in Milan.
#Mindyourlife from Jessica Kolo
]]> 180 2 https://cdn.slidesharecdn.com/ss_thumbnails/mindyourlife-140726154100-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Retail Marketing project work for L'Orèal Kiehl's /slideshow/video-to-slide/37387138 videotoslide-140726153702-phpapp02
Retail Marketing project work for L'Orèal Kiehl's]]>
Retail Marketing project work for L'Orèal Kiehl's]]> Sat, 26 Jul 2014 15:37:02 GMT /slideshow/video-to-slide/37387138 JessicaKolo@slideshare.net(JessicaKolo) Retail Marketing project work for L'Orèal Kiehl's JessicaKolo Retail Marketing project work for L'Orèal Kiehl's <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/videotoslide-140726153702-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Retail Marketing project work for L&#39;Orèal Kiehl&#39;s
Retail Marketing project work for L'Or竪al Kiehl's from Jessica Kolo
]]> 501 5 https://cdn.slidesharecdn.com/ss_thumbnails/videotoslide-140726153702-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 L'OREAL BRANDSTORM 2014 - KIEHL'S /slideshow/loreal-brandstorm-2014-kiehls/37379351 jegslides-140726052654-phpapp01
L'Orèal Kiehl's Retail & International Marketing project work: - market analysis - segmetation - brand values - SWOT analysis]]>
L'Orèal Kiehl's Retail & International Marketing project work: - market analysis - segmetation - brand values - SWOT analysis]]> Sat, 26 Jul 2014 05:26:54 GMT /slideshow/loreal-brandstorm-2014-kiehls/37379351 JessicaKolo@slideshare.net(JessicaKolo) L'OREAL BRANDSTORM 2014 - KIEHL'S JessicaKolo L'Orèal Kiehl's Retail & International Marketing project work: - market analysis - segmetation - brand values - SWOT analysis <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/jegslides-140726052654-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> L&#39;Orèal Kiehl&#39;s Retail &amp; International Marketing project work: - market analysis - segmetation - brand values - SWOT analysis
L'OREAL BRANDSTORM 2014 - KIEHL'S from Jessica Kolo
]]> 2084 22 https://cdn.slidesharecdn.com/ss_thumbnails/jegslides-140726052654-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 GLOBAL BRANDS & MOBILE PHONES /slideshow/marche-globali/37366671 presentazione1-140725143203-phpapp01
Operative Marketing project work at Università degli studi di Bari: - sample composition and features - customer/cell phone connection - customer behavior regarding global brands - in-depth analysis - conclusions ]]>
Operative Marketing project work at Università degli studi di Bari: - sample composition and features - customer/cell phone connection - customer behavior regarding global brands - in-depth analysis - conclusions ]]> Fri, 25 Jul 2014 14:32:03 GMT /slideshow/marche-globali/37366671 JessicaKolo@slideshare.net(JessicaKolo) GLOBAL BRANDS & MOBILE PHONES JessicaKolo Operative Marketing project work at Università degli studi di Bari: - sample composition and features - customer/cell phone connection - customer behavior regarding global brands - in-depth analysis - conclusions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/presentazione1-140725143203-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Operative Marketing project work at Università degli studi di Bari: - sample composition and features - customer/cell phone connection - customer behavior regarding global brands - in-depth analysis - conclusions
GLOBAL BRANDS & MOBILE PHONES from Jessica Kolo
]]> 261 22 https://cdn.slidesharecdn.com/ss_thumbnails/presentazione1-140725143203-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-JessicaKolo-48x48.jpg?cb=1523558048 Marketer, Web & SMM, Writer & PR. Jessica Kolo holds a degree in Marketing Communications (Economic Science) at University of Bari Aldo Moro and moved to Milan for MS in Marketing Management & Business Communication and International Advertising Association diploma at Catholic University of the Sacred Heart. Through the Catholic University of the Sacred Heart she was able to participate in "thesis abroad" program and moved to New York for her research in Fashion Marketing. After an internship at Nike Lab and Viesse Auto, Jessica Kolo started to work for Early Morning, a digital communication agency based in Milan, where she currently works as jr. account manager and PA and head office ... www.jekajk.com https://cdn.slidesharecdn.com/ss_thumbnails/jegreport-140804130156-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/jeg-report/37649576 L&#39;Orèal Brandstorm Mar... https://cdn.slidesharecdn.com/ss_thumbnails/jkvalutazionestrategica-140728150930-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/jk-valutazione-strategica/37435286 ENUNCIATION &quot;BASTIANIC... https://cdn.slidesharecdn.com/ss_thumbnails/toyotaprius-140728130731-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/toyota-prius-37431331/37431331 TOYOTA PRIUS 4 ADV - P...