際際滷shows by User: RachelLawes / http://www.slideshare.net/images/logo.gif 際際滷shows by User: RachelLawes / Fri, 27 Mar 2020 12:18:22 GMT 際際滷Share feed for 際際滷shows by User: RachelLawes If you want to know what something IS, ask what it ISN'T /slideshow/if-you-want-to-know-what-something-is-ask-what-it-isnt/230965198 semioticscoronaisntmarch2020landscape-200327121822
Semiotics Indoors, part 3. If you practice with semiotics, it will give you an original point of view on most topics. One reliable technique is to ask what things are NOT, as an alternative to trying to pin down what they ARE.]]>
Semiotics Indoors, part 3. If you practice with semiotics, it will give you an original point of view on most topics. One reliable technique is to ask what things are NOT, as an alternative to trying to pin down what they ARE.]]> Fri, 27 Mar 2020 12:18:22 GMT /slideshow/if-you-want-to-know-what-something-is-ask-what-it-isnt/230965198 RachelLawes@slideshare.net(RachelLawes) If you want to know what something IS, ask what it ISN'T RachelLawes Semiotics Indoors, part 3. If you practice with semiotics, it will give you an original point of view on most topics. One reliable technique is to ask what things are NOT, as an alternative to trying to pin down what they ARE. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semioticscoronaisntmarch2020landscape-200327121822-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Semiotics Indoors, part 3. If you practice with semiotics, it will give you an original point of view on most topics. One reliable technique is to ask what things are NOT, as an alternative to trying to pin down what they ARE.
If you want to know what something IS, ask what it ISN'T from Rachel Lawes
]]> 59 0 https://cdn.slidesharecdn.com/ss_thumbnails/semioticscoronaisntmarch2020landscape-200327121822-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Semiotics Psychology of Positive Action /slideshow/semiotics-psychology-of-positive-action/230840801 semioticswareffortmarch2020landscape-200325102300
Consumers feel happier in a crisis when they have something positive they can do. Creative brief for marketers, part 2 of the 'Semiotics Indoors' series.]]>
Consumers feel happier in a crisis when they have something positive they can do. Creative brief for marketers, part 2 of the 'Semiotics Indoors' series.]]> Wed, 25 Mar 2020 10:23:00 GMT /slideshow/semiotics-psychology-of-positive-action/230840801 RachelLawes@slideshare.net(RachelLawes) Semiotics Psychology of Positive Action RachelLawes Consumers feel happier in a crisis when they have something positive they can do. Creative brief for marketers, part 2 of the 'Semiotics Indoors' series. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semioticswareffortmarch2020landscape-200325102300-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Consumers feel happier in a crisis when they have something positive they can do. Creative brief for marketers, part 2 of the &#39;Semiotics Indoors&#39; series.
Semiotics Psychology of Positive Action from Rachel Lawes
]]> 97 0 https://cdn.slidesharecdn.com/ss_thumbnails/semioticswareffortmarch2020landscape-200325102300-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Semiotics Health Information Poster /slideshow/semiotics-health-information-poster-230733557/230733557 semioticscovid19march2020landscape-200323142121
Marketers: improve your visual literacy by making a public information poster, then decoding it using semiotics. Part 1 of the 'Semiotics Indoors' series, 2020.]]>
Marketers: improve your visual literacy by making a public information poster, then decoding it using semiotics. Part 1 of the 'Semiotics Indoors' series, 2020.]]> Mon, 23 Mar 2020 14:21:21 GMT /slideshow/semiotics-health-information-poster-230733557/230733557 RachelLawes@slideshare.net(RachelLawes) Semiotics Health Information Poster RachelLawes Marketers: improve your visual literacy by making a public information poster, then decoding it using semiotics. Part 1 of the 'Semiotics Indoors' series, 2020. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/semioticscovid19march2020landscape-200323142121-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketers: improve your visual literacy by making a public information poster, then decoding it using semiotics. Part 1 of the &#39;Semiotics Indoors&#39; series, 2020.
Semiotics Health Information Poster from Rachel Lawes
]]> 214 1 https://cdn.slidesharecdn.com/ss_thumbnails/semioticscovid19march2020landscape-200323142121-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-RachelLawes-48x48.jpg?cb=1585311477 If you go to market research conferences, we've probably met already. I'm one of the original founders of British commercial semiotics and I have a big passion for research and what it can do. I use it, and a comprehensive knowledge of social science, to rejuvenate brands, innovate products and services and steer comms. I conduct and manage research projects across semiotics, ethnography and the full suite of qualitative research methods. I deliver training in advanced research methods for both client side and agency side users. I also supply consultancy services to ad agencies and large branding agencies. In addition to all this, I've just taken up an academic post at Regents Universit... http://www.lawes-consulting.co.uk https://cdn.slidesharecdn.com/ss_thumbnails/semioticscoronaisntmarch2020landscape-200327121822-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/if-you-want-to-know-what-something-is-ask-what-it-isnt/230965198 If you want to know wh... https://cdn.slidesharecdn.com/ss_thumbnails/semioticswareffortmarch2020landscape-200325102300-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/semiotics-psychology-of-positive-action/230840801 Semiotics Psychology o... https://cdn.slidesharecdn.com/ss_thumbnails/semioticscovid19march2020landscape-200323142121-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/semiotics-health-information-poster-230733557/230733557 Semiotics Health Infor...