�ݺ�ߣshows by User: RebeccaBuck1

�ݺ�ߣshows by User: RebeccaBuck1 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: RebeccaBuck1 / Tue, 08 Nov 2016 00:53:38 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: RebeccaBuck1 Building Personas- A Formula for Success /slideshow/building-personas-a-formula-for-success-68354171/68354171 17058613-5277-4b87-a808-f002a24ba475-161108005338
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]]> Tue, 08 Nov 2016 00:53:38 GMT /slideshow/building-personas-a-formula-for-success-68354171/68354171 RebeccaBuck1@slideshare.net(RebeccaBuck1) Building Personas- A Formula for Success RebeccaBuck1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/17058613-5277-4b87-a808-f002a24ba475-161108005338-thumbnail.jpg?width=120&height=120&fit=bounds" />

Building Personas- A Formula for Success from Rebecca Buck

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0 FINAL EvolveUX - Designing Products for Everyone /RebeccaBuck1/final-evolveux-designing-products-for-everyone 1b24a86a-c0bf-44f2-bc82-8f1742f2f278-161108004827
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]]> Tue, 08 Nov 2016 00:48:27 GMT /RebeccaBuck1/final-evolveux-designing-products-for-everyone RebeccaBuck1@slideshare.net(RebeccaBuck1) FINAL EvolveUX - Designing Products for Everyone RebeccaBuck1 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/1b24a86a-c0bf-44f2-bc82-8f1742f2f278-161108004827-thumbnail.jpg?width=120&height=120&fit=bounds" />

FINAL EvolveUX - Designing Products for Everyone from Rebecca Buck

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0 Designing Products for Everyone /slideshow/designing-products-for-everyone-63586628/63586628 finalevolveux-designingproductsforeveryone1-160629213019
As technology companies grow and mature and begin serving a mass market—not just early adopters—the challenge of “designing for your audience” can feel like a herculean task. Attracting a vast and diverse customer base is a good problem to have, but for design teams, it creates the challenge of addressing an ever-broadening range of needs, expectations and skill levels with a single product. These issues are especially acute for onboarding experiences, when providing just the right level of guidance is critical, and the definition of “just the right level” is different for different users. We’ll share how we’ve tweaked traditional service design methods like, personas, journey maps and service blueprints, in our ongoing quest to address these challenges.]]>
As technology companies grow and mature and begin serving a mass market—not just early adopters—the challenge of “designing for your audience” can feel like a herculean task. Attracting a vast and diverse customer base is a good problem to have, but for design teams, it creates the challenge of addressing an ever-broadening range of needs, expectations and skill levels with a single product. These issues are especially acute for onboarding experiences, when providing just the right level of guidance is critical, and the definition of “just the right level” is different for different users. We’ll share how we’ve tweaked traditional service design methods like, personas, journey maps and service blueprints, in our ongoing quest to address these challenges.]]> Wed, 29 Jun 2016 21:30:19 GMT /slideshow/designing-products-for-everyone-63586628/63586628 RebeccaBuck1@slideshare.net(RebeccaBuck1) Designing Products for Everyone RebeccaBuck1 As technology companies grow and mature and begin serving a mass market—not just early adopters—the challenge of “designing for your audience” can feel like a herculean task. Attracting a vast and diverse customer base is a good problem to have, but for design teams, it creates the challenge of addressing an ever-broadening range of needs, expectations and skill levels with a single product. These issues are especially acute for onboarding experiences, when providing just the right level of guidance is critical, and the definition of “just the right level” is different for different users. We’ll share how we’ve tweaked traditional service design methods like, personas, journey maps and service blueprints, in our ongoing quest to address these challenges. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/finalevolveux-designingproductsforeveryone1-160629213019-thumbnail.jpg?width=120&height=120&fit=bounds" /> As technology companies grow and mature and begin serving a mass market—not just early adopters—the challenge of “designing for your audience” can feel like a herculean task. Attracting a vast and diverse customer base is a good problem to have, but for design teams, it creates the challenge of addressing an ever-broadening range of needs, expectations and skill levels with a single product. These issues are especially acute for onboarding experiences, when providing just the right level of guidance is critical, and the definition of “just the right level” is different for different users. We’ll share how we’ve tweaked traditional service design methods like, personas, journey maps and service blueprints, in our ongoing quest to address these challenges.

Designing Products for Everyone from Rebecca Buck

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0 From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture /slideshow/from-ui-to-ux-building-ethnographic-praxis-in-a-usability-engineering-culture-62949424/62949424 epicui-160611021018
In this presentation we share how our UX research team increased its scope of work from surface-level UI issues to a full portfolio of user-centered research. We use organizational ethnography and organizational change literature to develop a three phase model of research team growth. We then discuss the implications of our model for strengthening ethnographic praxis in cultures dominated by usability engineering. We conclude with a reflection on building internal bridges to facilitate change.]]>
In this presentation we share how our UX research team increased its scope of work from surface-level UI issues to a full portfolio of user-centered research. We use organizational ethnography and organizational change literature to develop a three phase model of research team growth. We then discuss the implications of our model for strengthening ethnographic praxis in cultures dominated by usability engineering. We conclude with a reflection on building internal bridges to facilitate change.]]> Sat, 11 Jun 2016 02:10:18 GMT /slideshow/from-ui-to-ux-building-ethnographic-praxis-in-a-usability-engineering-culture-62949424/62949424 RebeccaBuck1@slideshare.net(RebeccaBuck1) From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture RebeccaBuck1 In this presentation we share how our UX research team increased its scope of work from surface-level UI issues to a full portfolio of user-centered research. We use organizational ethnography and organizational change literature to develop a three phase model of research team growth. We then discuss the implications of our model for strengthening ethnographic praxis in cultures dominated by usability engineering. We conclude with a reflection on building internal bridges to facilitate change. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/epicui-160611021018-thumbnail.jpg?width=120&height=120&fit=bounds" /> In this presentation we share how our UX research team increased its scope of work from surface-level UI issues to a full portfolio of user-centered research. We use organizational ethnography and organizational change literature to develop a three phase model of research team growth. We then discuss the implications of our model for strengthening ethnographic praxis in cultures dominated by usability engineering. We conclude with a reflection on building internal bridges to facilitate change.

From UI to UX: Building Ethnographic Praxis in a Usability Engineering Culture from Rebecca Buck

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0 Building Personas: A Formula for Success /slideshow/building-personas-a-formula-for-success/47787417 buildingpersonas-aformulaforsuccess-150505124518-conversion-gate02
Understanding the target audience is crucial for designers and product managers as they make decisions and tradeoffs in product development. But if those personas aren't accurate (describing the right groups) and precise (nuanced enough to enable decision making), they are likely to be ignored.]]>
Understanding the target audience is crucial for designers and product managers as they make decisions and tradeoffs in product development. But if those personas aren't accurate (describing the right groups) and precise (nuanced enough to enable decision making), they are likely to be ignored.]]> Tue, 05 May 2015 12:45:18 GMT /slideshow/building-personas-a-formula-for-success/47787417 RebeccaBuck1@slideshare.net(RebeccaBuck1) Building Personas: A Formula for Success RebeccaBuck1 Understanding the target audience is crucial for designers and product managers as they make decisions and tradeoffs in product development. But if those personas aren't accurate (describing the right groups) and precise (nuanced enough to enable decision making), they are likely to be ignored. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buildingpersonas-aformulaforsuccess-150505124518-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Understanding the target audience is crucial for designers and product managers as they make decisions and tradeoffs in product development. But if those personas aren't accurate (describing the right groups) and precise (nuanced enough to enable decision making), they are likely to be ignored.

Building Personas: A Formula for Success from Rebecca Buck

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0 https://cdn.slidesharecdn.com/profile-photo-RebeccaBuck1-48x48.jpg?cb=1643740172 Currently leading UX for special projects at AWS. Design thinking. Lean. HDC. HCI. Semantics aside, I believe in obsessing over users' behaviors, prototyping early and often, running experiments to test hypotheses, and resorting to scrappy pragmatism when deadlines demand it. While I've specialized in UX for enterprise software in recent years, my background in new product development spans diverse industries including public health, pharma, education, insurance, consumer packaged goods and consumer electronics. https://cdn.slidesharecdn.com/ss_thumbnails/17058613-5277-4b87-a808-f002a24ba475-161108005338-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/building-personas-a-formula-for-success-68354171/68354171 Building Personas- A F... https://cdn.slidesharecdn.com/ss_thumbnails/1b24a86a-c0bf-44f2-bc82-8f1742f2f278-161108004827-thumbnail.jpg?width=320&height=320&fit=bounds RebeccaBuck1/final-evolveux-designing-products-for-everyone FINAL EvolveUX - Desig... https://cdn.slidesharecdn.com/ss_thumbnails/finalevolveux-designingproductsforeveryone1-160629213019-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/designing-products-for-everyone-63586628/63586628 Designing Products for...