�ݺ�ߣshows by User: SimonAlderson1

�ݺ�ߣshows by User: SimonAlderson1 / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: SimonAlderson1 / Sun, 20 Aug 2017 08:38:09 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: SimonAlderson1 VB Hard Earned 100 https://de.slideshare.net/SimonAlderson1/vb-hard-earned-100 vbv1-170820083809
How do we reward consumers for hard work when VB IS the reward? Celebrate the fruits of hard work as we celebrate great Aussie projects.]]>
How do we reward consumers for hard work when VB IS the reward? Celebrate the fruits of hard work as we celebrate great Aussie projects.]]> Sun, 20 Aug 2017 08:38:09 GMT https://de.slideshare.net/SimonAlderson1/vb-hard-earned-100 SimonAlderson1@slideshare.net(SimonAlderson1) VB Hard Earned 100 SimonAlderson1 How do we reward consumers for hard work when VB IS the reward? Celebrate the fruits of hard work as we celebrate great Aussie projects. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vbv1-170820083809-thumbnail.jpg?width=120&height=120&fit=bounds" /> How do we reward consumers for hard work when VB IS the reward? Celebrate the fruits of hard work as we celebrate great Aussie projects.

from Simon Alderson

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0 Boost Mobile - Big Weekends https://de.slideshare.net/slideshow/boost-mobile-big-weekends-76515178/76515178 bigweekends-170531081944
Campaign to promote free data on Sundays.]]>
Campaign to promote free data on Sundays.]]> Wed, 31 May 2017 08:19:44 GMT https://de.slideshare.net/slideshow/boost-mobile-big-weekends-76515178/76515178 SimonAlderson1@slideshare.net(SimonAlderson1) Boost Mobile - Big Weekends SimonAlderson1 Campaign to promote free data on Sundays. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bigweekends-170531081944-thumbnail.jpg?width=120&height=120&fit=bounds" /> Campaign to promote free data on Sundays.

from Simon Alderson

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0 Nutella - Smile Jars /slideshow/nutella-smile-jars/76484832 nutellav4-170530125303
Focus on the emotional side as opposed to health benefits. -Rise and Smile – giving people a reason to smile is key -Increase Sales -Give consumers a reason to buy -Want people to go from: “I rarely buy Nutella” to the vision which is “I buy Nutella at least once a year”. They want to generate a role for Nutella and talkability at Christmas, typically a quiet period. Their insight – people are looking for multiple thank you gifts for the end of the year and token/add on Christmas gifts. Big objective is to lap the success of personalised labels in 15/16.]]>
Focus on the emotional side as opposed to health benefits. -Rise and Smile – giving people a reason to smile is key -Increase Sales -Give consumers a reason to buy -Want people to go from: “I rarely buy Nutella” to the vision which is “I buy Nutella at least once a year”. They want to generate a role for Nutella and talkability at Christmas, typically a quiet period. Their insight – people are looking for multiple thank you gifts for the end of the year and token/add on Christmas gifts. Big objective is to lap the success of personalised labels in 15/16.]]> Tue, 30 May 2017 12:53:03 GMT /slideshow/nutella-smile-jars/76484832 SimonAlderson1@slideshare.net(SimonAlderson1) Nutella - Smile Jars SimonAlderson1 Focus on the emotional side as opposed to health benefits. -Rise and Smile – giving people a reason to smile is key -Increase Sales -Give consumers a reason to buy -Want people to go from: “I rarely buy Nutella” to the vision which is “I buy Nutella at least once a year”. They want to generate a role for Nutella and talkability at Christmas, typically a quiet period. Their insight – people are looking for multiple thank you gifts for the end of the year and token/add on Christmas gifts. Big objective is to lap the success of personalised labels in 15/16. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/nutellav4-170530125303-thumbnail.jpg?width=120&height=120&fit=bounds" /> Focus on the emotional side as opposed to health benefits. -Rise and Smile – giving people a reason to smile is key -Increase Sales -Give consumers a reason to buy -Want people to go from: “I rarely buy Nutella” to the vision which is “I buy Nutella at least once a year”. They want to generate a role for Nutella and talkability at Christmas, typically a quiet period. Their insight – people are looking for multiple thank you gifts for the end of the year and token/add on Christmas gifts. Big objective is to lap the success of personalised labels in 15/16.

Nutella - Smile Jars from Simon Alderson

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0 YOUI - Rewards https://de.slideshare.net/slideshow/youi-rewards/76450303 youipitch-170529121936
Original concept for an insurance industry first rewards platform where 50% of the value of your policy can be redeemed in rewards.]]>
Original concept for an insurance industry first rewards platform where 50% of the value of your policy can be redeemed in rewards.]]> Mon, 29 May 2017 12:19:36 GMT https://de.slideshare.net/slideshow/youi-rewards/76450303 SimonAlderson1@slideshare.net(SimonAlderson1) YOUI - Rewards SimonAlderson1 Original concept for an insurance industry first rewards platform where 50% of the value of your policy can be redeemed in rewards. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/youipitch-170529121936-thumbnail.jpg?width=120&height=120&fit=bounds" /> Original concept for an insurance industry first rewards platform where 50% of the value of your policy can be redeemed in rewards.

from Simon Alderson

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0 Taubmans https://de.slideshare.net/slideshow/taubmans/76449762 taubmansv1-170529115919
Taubmans Incentive Program Trade Painters Objectives: Sales Growth Retention Loyalty SOW Independent Paint Stores Objective: Sales Growth Retention Loyalty Market Share Independent Hardware Stores Objective: Sales Growth Distribution Growth Retention Loyalty Market Share Communication: This promotion will be driven direct to painters via their TM, marketing collateral on website and instore. eDM and DM are also available.]]>
Taubmans Incentive Program Trade Painters Objectives: Sales Growth Retention Loyalty SOW Independent Paint Stores Objective: Sales Growth Retention Loyalty Market Share Independent Hardware Stores Objective: Sales Growth Distribution Growth Retention Loyalty Market Share Communication: This promotion will be driven direct to painters via their TM, marketing collateral on website and instore. eDM and DM are also available.]]> Mon, 29 May 2017 11:59:19 GMT https://de.slideshare.net/slideshow/taubmans/76449762 SimonAlderson1@slideshare.net(SimonAlderson1) Taubmans SimonAlderson1 Taubmans Incentive Program Trade Painters Objectives: Sales Growth Retention Loyalty SOW Independent Paint Stores Objective: Sales Growth Retention Loyalty Market Share Independent Hardware Stores Objective: Sales Growth Distribution Growth Retention Loyalty Market Share Communication: This promotion will be driven direct to painters via their TM, marketing collateral on website and instore. eDM and DM are also available. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/taubmansv1-170529115919-thumbnail.jpg?width=120&height=120&fit=bounds" /> Taubmans Incentive Program Trade Painters Objectives: Sales Growth Retention Loyalty SOW Independent Paint Stores Objective: Sales Growth Retention Loyalty Market Share Independent Hardware Stores Objective: Sales Growth Distribution Growth Retention Loyalty Market Share Communication: This promotion will be driven direct to painters via their TM, marketing collateral on website and instore. eDM and DM are also available.

from Simon Alderson

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0 Optus - NBN https://de.slideshare.net/slideshow/optus-nbn/76449161 optusnbnv1-170529113653
Campaign to offer tiered rewards and incentives to sign up to the Optus NBN.]]>
Campaign to offer tiered rewards and incentives to sign up to the Optus NBN.]]> Mon, 29 May 2017 11:36:53 GMT https://de.slideshare.net/slideshow/optus-nbn/76449161 SimonAlderson1@slideshare.net(SimonAlderson1) Optus - NBN SimonAlderson1 Campaign to offer tiered rewards and incentives to sign up to the Optus NBN. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/optusnbnv1-170529113653-thumbnail.jpg?width=120&height=120&fit=bounds" /> Campaign to offer tiered rewards and incentives to sign up to the Optus NBN.

from Simon Alderson

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0 Intel - PC for Life https://de.slideshare.net/slideshow/intel-pc-for-life/76442133 intelcreativev1-170529070847
1. Deliver an outline and framework for creating a services and subscription model aimed at influencing consumers to buy a new PC and take action to refresh their old PC. • Describe how the mechanics of the working model might operate, potential revenue sharing, ROI between co-marketing partners, budget and timeframe to execute the program. Resource requirements. • Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1 markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1). 2. Agency ideation: Come up with 2 or 3 ideas to enhance the Intel plans already included in this document around the “PC for Life” concept. Additionally, new ideas around PC Refresh are welcomed.]]>
1. Deliver an outline and framework for creating a services and subscription model aimed at influencing consumers to buy a new PC and take action to refresh their old PC. • Describe how the mechanics of the working model might operate, potential revenue sharing, ROI between co-marketing partners, budget and timeframe to execute the program. Resource requirements. • Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1 markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1). 2. Agency ideation: Come up with 2 or 3 ideas to enhance the Intel plans already included in this document around the “PC for Life” concept. Additionally, new ideas around PC Refresh are welcomed.]]> Mon, 29 May 2017 07:08:47 GMT https://de.slideshare.net/slideshow/intel-pc-for-life/76442133 SimonAlderson1@slideshare.net(SimonAlderson1) Intel - PC for Life SimonAlderson1 1. Deliver an outline and framework for creating a services and subscription model aimed at influencing consumers to buy a new PC and take action to refresh their old PC. • Describe how the mechanics of the working model might operate, potential revenue sharing, ROI between co-marketing partners, budget and timeframe to execute the program. Resource requirements. • Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1 markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1). 2. Agency ideation: Come up with 2 or 3 ideas to enhance the Intel plans already included in this document around the “PC for Life” concept. Additionally, new ideas around PC Refresh are welcomed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intelcreativev1-170529070847-thumbnail.jpg?width=120&height=120&fit=bounds" /> 1. Deliver an outline and framework for creating a services and subscription model aimed at influencing consumers to buy a new PC and take action to refresh their old PC. • Describe how the mechanics of the working model might operate, potential revenue sharing, ROI between co-marketing partners, budget and timeframe to execute the program. Resource requirements. • Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1 markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1). 2. Agency ideation: Come up with 2 or 3 ideas to enhance the Intel plans already included in this document around the “PC for Life” concept. Additionally, new ideas around PC Refresh are welcomed.

from Simon Alderson

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0 Huawei - Acquistion https://de.slideshare.net/slideshow/huawei-acquistion/76442077 huaweiv1-170529070620
Sales incentive offering rewards that profile and correspond to the superior attributes of the Huawei P9.]]>
Sales incentive offering rewards that profile and correspond to the superior attributes of the Huawei P9.]]> Mon, 29 May 2017 07:06:20 GMT https://de.slideshare.net/slideshow/huawei-acquistion/76442077 SimonAlderson1@slideshare.net(SimonAlderson1) Huawei - Acquistion SimonAlderson1 Sales incentive offering rewards that profile and correspond to the superior attributes of the Huawei P9. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/huaweiv1-170529070620-thumbnail.jpg?width=120&height=120&fit=bounds" /> Sales incentive offering rewards that profile and correspond to the superior attributes of the Huawei P9.

from Simon Alderson

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0 HTC - Acquisition /slideshow/htc-acquisition/76441468 htcv2-170529064658
HTC were Looking for one big idea to increase Sales in the lead up to Christmas. HTC had considerable activity around the launch of HTC One. Many countries had a consumer engagement plan and used Robert Downey Jnr (The Iron Man) as their spokesperson. But not in Australia. Marketing in Australia was extremely limited and consumers were not educated about the merits of the One, despite the device receiving several industry rewards.]]>
HTC were Looking for one big idea to increase Sales in the lead up to Christmas. HTC had considerable activity around the launch of HTC One. Many countries had a consumer engagement plan and used Robert Downey Jnr (The Iron Man) as their spokesperson. But not in Australia. Marketing in Australia was extremely limited and consumers were not educated about the merits of the One, despite the device receiving several industry rewards.]]> Mon, 29 May 2017 06:46:58 GMT /slideshow/htc-acquisition/76441468 SimonAlderson1@slideshare.net(SimonAlderson1) HTC - Acquisition SimonAlderson1 HTC were Looking for one big idea to increase Sales in the lead up to Christmas. HTC had considerable activity around the launch of HTC One. Many countries had a consumer engagement plan and used Robert Downey Jnr (The Iron Man) as their spokesperson. But not in Australia. Marketing in Australia was extremely limited and consumers were not educated about the merits of the One, despite the device receiving several industry rewards. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/htcv2-170529064658-thumbnail.jpg?width=120&height=120&fit=bounds" /> HTC were Looking for one big idea to increase Sales in the lead up to Christmas. HTC had considerable activity around the launch of HTC One. Many countries had a consumer engagement plan and used Robert Downey Jnr (The Iron Man) as their spokesperson. But not in Australia. Marketing in Australia was extremely limited and consumers were not educated about the merits of the One, despite the device receiving several industry rewards.

HTC - Acquisition from Simon Alderson

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0 eBay - Christmas /slideshow/ebay-christmas/76440997 ebaychristmas-170529063804
How we arrived at our proposition Problem eBay is viewed as a marketplace for used goods, and customers aren’t necessarily aware of all the retailer partnerships. Challenge Convince eBay users to use eBay during Xmas as a one-stop-shop, a sort of “online Westfield.” Consumer Insight Consumers long to spend time with those closest to them at Xmas, but are too often overwhelmed by accumulating tasks and unwanted obligations. Brand Insight eBay hosts storefronts for Australia's biggest retailers, and offers many convenient options for customers to buy and collect their goods. Strategy GET: eBay users TO: Use eBay for all of their holiday shopping BY: Demonstrating the time-saving benefits of this one-stop-shop Proposition “eBay gives you (back) the priceless gift of time”]]>
How we arrived at our proposition Problem eBay is viewed as a marketplace for used goods, and customers aren’t necessarily aware of all the retailer partnerships. Challenge Convince eBay users to use eBay during Xmas as a one-stop-shop, a sort of “online Westfield.” Consumer Insight Consumers long to spend time with those closest to them at Xmas, but are too often overwhelmed by accumulating tasks and unwanted obligations. Brand Insight eBay hosts storefronts for Australia's biggest retailers, and offers many convenient options for customers to buy and collect their goods. Strategy GET: eBay users TO: Use eBay for all of their holiday shopping BY: Demonstrating the time-saving benefits of this one-stop-shop Proposition “eBay gives you (back) the priceless gift of time”]]> Mon, 29 May 2017 06:38:04 GMT /slideshow/ebay-christmas/76440997 SimonAlderson1@slideshare.net(SimonAlderson1) eBay - Christmas SimonAlderson1 How we arrived at our proposition Problem eBay is viewed as a marketplace for used goods, and customers aren’t necessarily aware of all the retailer partnerships. Challenge Convince eBay users to use eBay during Xmas as a one-stop-shop, a sort of “online Westfield.” Consumer Insight Consumers long to spend time with those closest to them at Xmas, but are too often overwhelmed by accumulating tasks and unwanted obligations. Brand Insight eBay hosts storefronts for Australia's biggest retailers, and offers many convenient options for customers to buy and collect their goods. Strategy GET: eBay users TO: Use eBay for all of their holiday shopping BY: Demonstrating the time-saving benefits of this one-stop-shop Proposition “eBay gives you (back) the priceless gift of time” <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ebaychristmas-170529063804-thumbnail.jpg?width=120&height=120&fit=bounds" /> How we arrived at our proposition Problem eBay is viewed as a marketplace for used goods, and customers aren’t necessarily aware of all the retailer partnerships. Challenge Convince eBay users to use eBay during Xmas as a one-stop-shop, a sort of “online Westfield.” Consumer Insight Consumers long to spend time with those closest to them at Xmas, but are too often overwhelmed by accumulating tasks and unwanted obligations. Brand Insight eBay hosts storefronts for Australia's biggest retailers, and offers many convenient options for customers to buy and collect their goods. Strategy GET: eBay users TO: Use eBay for all of their holiday shopping BY: Demonstrating the time-saving benefits of this one-stop-shop Proposition “eBay gives you (back) the priceless gift of time”

eBay - Christmas from Simon Alderson

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0 Bupa - Surprise & Delight /slideshow/bupa-surprise-delight/76439655 bupav4-170529060507
Campaign Objectives: Bupa Plus wanted to give customers rewards aligned to their core values with a key focus on mental and physical wellbeing. Bupa needs to add value beyond health insurance and be seen as the main health insurer in the market. Provide a Surprise and Delight campaign based around specific reasons and timings. Eg. ‘Just because’ for certain customers that are likely to churn, high value, birthdays, anniversaries. Target Audiences: Singles/Couples, Families, Matures]]>
Campaign Objectives: Bupa Plus wanted to give customers rewards aligned to their core values with a key focus on mental and physical wellbeing. Bupa needs to add value beyond health insurance and be seen as the main health insurer in the market. Provide a Surprise and Delight campaign based around specific reasons and timings. Eg. ‘Just because’ for certain customers that are likely to churn, high value, birthdays, anniversaries. Target Audiences: Singles/Couples, Families, Matures]]> Mon, 29 May 2017 06:05:06 GMT /slideshow/bupa-surprise-delight/76439655 SimonAlderson1@slideshare.net(SimonAlderson1) Bupa - Surprise & Delight SimonAlderson1 Campaign Objectives: Bupa Plus wanted to give customers rewards aligned to their core values with a key focus on mental and physical wellbeing. Bupa needs to add value beyond health insurance and be seen as the main health insurer in the market. Provide a Surprise and Delight campaign based around specific reasons and timings. Eg. ‘Just because’ for certain customers that are likely to churn, high value, birthdays, anniversaries. Target Audiences: Singles/Couples, Families, Matures <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bupav4-170529060507-thumbnail.jpg?width=120&height=120&fit=bounds" /> Campaign Objectives: Bupa Plus wanted to give customers rewards aligned to their core values with a key focus on mental and physical wellbeing. Bupa needs to add value beyond health insurance and be seen as the main health insurer in the market. Provide a Surprise and Delight campaign based around specific reasons and timings. Eg. ‘Just because’ for certain customers that are likely to churn, high value, birthdays, anniversaries. Target Audiences: Singles/Couples, Families, Matures

Bupa - Surprise & Delight from Simon Alderson

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0 AGL Spin & Win /slideshow/agl-spin-win/76438600 aglspinwin-170529053701
Objective AGL are the largest generator of energy from renewable sources such as wind and would like to communicate this massage. Create a gamified redemption mechanic that offer rewards for new customers to switch to AGL. Get a great energy plan and then spin the wheel to see what welcome reward you receive. From an Iphone 6 to Movie Tickets, everyone is a winner.]]>
Objective AGL are the largest generator of energy from renewable sources such as wind and would like to communicate this massage. Create a gamified redemption mechanic that offer rewards for new customers to switch to AGL. Get a great energy plan and then spin the wheel to see what welcome reward you receive. From an Iphone 6 to Movie Tickets, everyone is a winner.]]> Mon, 29 May 2017 05:37:01 GMT /slideshow/agl-spin-win/76438600 SimonAlderson1@slideshare.net(SimonAlderson1) AGL Spin & Win SimonAlderson1 Objective AGL are the largest generator of energy from renewable sources such as wind and would like to communicate this massage. Create a gamified redemption mechanic that offer rewards for new customers to switch to AGL. Get a great energy plan and then spin the wheel to see what welcome reward you receive. From an Iphone 6 to Movie Tickets, everyone is a winner. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aglspinwin-170529053701-thumbnail.jpg?width=120&height=120&fit=bounds" /> Objective AGL are the largest generator of energy from renewable sources such as wind and would like to communicate this massage. Create a gamified redemption mechanic that offer rewards for new customers to switch to AGL. Get a great energy plan and then spin the wheel to see what welcome reward you receive. From an Iphone 6 to Movie Tickets, everyone is a winner.

AGL Spin & Win from Simon Alderson

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0 AGL - Send us your bill /slideshow/agl-send-us-your-bill/76366245 aglsendusyourbillcreative-170526060618
The Brief Offer an incentive for consumers who are currently signed up to competitors to send in their bill and contact details, providing AGL with the opportunity to beat their tariff and encourage them to switch to AGL Objective Take share from competitors with a focus on acquiring the high value customers. (Mary mentioned an Internal target to increase the businesses high value customer base by 4%) Target Audience Customer segments such as ‘lifestyle jugglers’ and ‘stretched households’ have the highest propensity to go to the effort of scrutinising their bill. Key focus would be on the top deciles of these segments]]>
The Brief Offer an incentive for consumers who are currently signed up to competitors to send in their bill and contact details, providing AGL with the opportunity to beat their tariff and encourage them to switch to AGL Objective Take share from competitors with a focus on acquiring the high value customers. (Mary mentioned an Internal target to increase the businesses high value customer base by 4%) Target Audience Customer segments such as ‘lifestyle jugglers’ and ‘stretched households’ have the highest propensity to go to the effort of scrutinising their bill. Key focus would be on the top deciles of these segments]]> Fri, 26 May 2017 06:06:18 GMT /slideshow/agl-send-us-your-bill/76366245 SimonAlderson1@slideshare.net(SimonAlderson1) AGL - Send us your bill SimonAlderson1 The Brief Offer an incentive for consumers who are currently signed up to competitors to send in their bill and contact details, providing AGL with the opportunity to beat their tariff and encourage them to switch to AGL Objective Take share from competitors with a focus on acquiring the high value customers. (Mary mentioned an Internal target to increase the businesses high value customer base by 4%) Target Audience Customer segments such as ‘lifestyle jugglers’ and ‘stretched households’ have the highest propensity to go to the effort of scrutinising their bill. Key focus would be on the top deciles of these segments <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aglsendusyourbillcreative-170526060618-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Brief Offer an incentive for consumers who are currently signed up to competitors to send in their bill and contact details, providing AGL with the opportunity to beat their tariff and encourage them to switch to AGL Objective Take share from competitors with a focus on acquiring the high value customers. (Mary mentioned an Internal target to increase the businesses high value customer base by 4%) Target Audience Customer segments such as ‘lifestyle jugglers’ and ‘stretched households’ have the highest propensity to go to the effort of scrutinising their bill. Key focus would be on the top deciles of these segments

AGL - Send us your bill from Simon Alderson

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0 https://cdn.slidesharecdn.com/profile-photo-SimonAlderson1-48x48.jpg?cb=1655952133 Specialties Digital and Integrated marketing solutions, User experience design Responsibilities Deliver communication strategies across Asia Pacific, develop targeted campaigns, integrate multi-channel communications, motivate consumer behaviour, creative positioning, customer engagement, acquisition, retention and loyalty. Clients AGL, Citibank, Commbank, Coopers, CUB, Devondale, Energy Australia, Ferrero, Heinz, ING, Kelloggs, Kogan, Lindt, L'Oréal, Medibank, McDonald's, MLC, Nestlé, News Corp, Optus, Pepsi, Philips, Qantas, QBE, Rabobank, Revlon, Sony, TRUenergy, Ultimate Ears, Unilever, Virgin Mobile, Vodafone, Westpac, Wella, Yamaha, Youi. https://remote.com/simonalderson https://cdn.slidesharecdn.com/ss_thumbnails/vbv1-170820083809-thumbnail.jpg?width=320&height=320&fit=bounds SimonAlderson1/vb-hard-earned-100 VB Hard Earned 100 https://cdn.slidesharecdn.com/ss_thumbnails/bigweekends-170531081944-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/boost-mobile-big-weekends-76515178/76515178 Boost Mobile - Big Wee... https://cdn.slidesharecdn.com/ss_thumbnails/nutellav4-170530125303-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/nutella-smile-jars/76484832 Nutella - Smile Jars