eBay - Christmas
Download as PPTX, PDF0 likes85 views
How we arrived at our proposition Problem eBay is viewed as a marketplace for used goods, and customers arent necessarily aware of all the retailer partnerships. Challenge Convince eBay users to use eBay during Xmas as a one-stop-shop, a sort of online Westfield. Consumer Insight Consumers long to spend time with those closest to them at Xmas, but are too often overwhelmed by accumulating tasks and unwanted obligations. Brand Insight eBay hosts storefronts for Australia's biggest retailers, and offers many convenient options for customers to buy and collect their goods. Strategy GET: eBay users TO: Use eBay for all of their holiday shopping BY: Demonstrating the time-saving benefits of this one-stop-shop Proposition eBay gives you (back) the priceless gift of time
1 of 17
Download to read offline
Recommended
Nutella - Smile Jars
Nutella - Smile JarsSimon Alderson
油
Focus on the emotional side as opposed to health benefits.
-Rise and Smile giving people a reason to smile is key
-Increase Sales
-Give consumers a reason to buy
-Want people to go from:
I rarely buy Nutella to the vision which is I buy Nutella at least once a year.
They want to generate a role for Nutella and talkability at Christmas, typically a quiet period.
Their insight people are looking for multiple thank you gifts for the end of the year and token/add on Christmas gifts.
Big objective is to lap the success of personalised labels in 15/16.
Graphic organizer
Graphic organizerMiss Franklin
油
This is a blank graphic organizer that can be used in various ways such as beginning, middle and end of a story.Ficha de trabalho 
Ficha de trabalho Crescendo EAprendendo
油
This document appears to be a form with blank fields for a name and date to be filled in multiple times. It requests a name and date be provided in each section but does not give any other context around what is being documented or why this information is being collected.
Ch.13 solutions
Ch.13 solutionsekozoriz
油
The document is a series of repetitive dates stating "December 14, 2010" with no other context or information provided. It does not contain any essential information beyond establishing the repeated date.Colour noddy
Colour noddySandra Ameixinha
油
This document contains a name, date and list of 9 colors: red, blue, yellow, brown, orange, green, pink, black and white.Efetua e pinta 1
Efetua e pinta 1Margarida Gomes
油
This document appears to be a form requesting a person's name and date. In just two lines, it asks for the name of the individual filling out the form as well as the date associated with the form or the information provided. The short document simply collects basic identifying information in a concise two-field form.
VB Hard Earned 100Simon Alderson
油
How do we reward consumers for hard work when VB IS the reward? Celebrate the fruits of hard work as we celebrate great Aussie projects.
More Related Content
What's hot (20)
Ch.13 solutions
Ch.13 solutionsekozoriz
油
The document is a series of repetitive dates stating "December 14, 2010" with no other context or information provided. It does not contain any essential information beyond establishing the repeated date.Colour noddy
Colour noddySandra Ameixinha
油
This document contains a name, date and list of 9 colors: red, blue, yellow, brown, orange, green, pink, black and white.Efetua e pinta 1
Efetua e pinta 1Margarida Gomes
油
This document appears to be a form requesting a person's name and date. In just two lines, it asks for the name of the individual filling out the form as well as the date associated with the form or the information provided. The short document simply collects basic identifying information in a concise two-field form.More from Simon Alderson (11)
VB Hard Earned 100Simon Alderson
油
How do we reward consumers for hard work when VB IS the reward? Celebrate the fruits of hard work as we celebrate great Aussie projects.
YOUI - RewardsSimon Alderson
油
Original concept for an insurance industry first rewards platform where 50% of the value of your policy can be redeemed in rewards.
TaubmansSimon Alderson
油
Taubmans Incentive Program
Trade Painters
Objectives:
Sales Growth
Retention
Loyalty
SOW
Independent Paint Stores
Objective:
Sales Growth
Retention
Loyalty
Market Share
Independent Hardware Stores
Objective:
Sales Growth
Distribution Growth
Retention
Loyalty
Market Share
Communication:
This promotion will be driven direct to painters via their TM, marketing collateral on website and instore. eDM and DM are also available.
Optus - NBNSimon Alderson
油
Campaign to offer tiered rewards and incentives to sign up to the Optus NBN.
Intel - PC for LifeSimon Alderson
油
1. Deliver an outline and framework for creating a services and subscription model aimed at influencing consumers to buy a new PC and take action to refresh their old PC.
Describe how the mechanics of the working model might operate, potential
revenue sharing, ROI between co-marketing partners, budget and timeframe to
execute the program. Resource requirements.
Propose pilot countries in APJ. Note: PC Refresh mainly aimed at mature or T1
markets: Australia, Singapore, Japan, India (Tier 1), Indonesia (Tier 1).
2. Agency ideation: Come up with 2 or 3 ideas to enhance the Intel plans already included in
this document around the PC for Life concept. Additionally, new ideas around PC Refresh are welcomed.
Huawei - AcquistionSimon Alderson
油
Sales incentive offering rewards that profile and correspond to the superior attributes of the Huawei P9.HTC - Acquisition
HTC - AcquisitionSimon Alderson
油
HTC were Looking for one big idea to increase Sales in the lead up to Christmas. HTC had considerable activity around the launch of HTC One. Many countries had a consumer engagement plan and used Robert Downey Jnr (The Iron Man) as their spokesperson. But not in Australia.
Marketing in Australia was extremely limited and consumers were not educated about the merits of the One, despite the device receiving several industry rewards.Bupa - Surprise & Delight
Bupa - Surprise & DelightSimon Alderson
油
Campaign Objectives:
Bupa Plus wanted to give customers rewards aligned to their core values with a key focus on mental and physical wellbeing.
Bupa needs to add value beyond health insurance and be seen as the main health insurer in the market.
Provide a Surprise and Delight campaign based around specific reasons and timings.
Eg. Just because for certain customers that are likely to churn, high value, birthdays, anniversaries.
Target Audiences:
Singles/Couples, Families, MaturesAGL Spin & Win
AGL Spin & WinSimon Alderson
油
Objective
AGL are the largest generator of energy from renewable sources such as wind and would like to communicate this massage.
Create a gamified redemption mechanic that offer rewards for new customers to switch to AGL.
Get a great energy plan and then spin the wheel to see what welcome reward you receive. From an Iphone 6 to Movie Tickets, everyone is a winner.AGL - Send us your bill
AGL - Send us your billSimon Alderson
油
The Brief
Offer an incentive for consumers who are currently signed up to competitors to send in their bill and contact details, providing AGL with the opportunity to beat their tariff and encourage them to switch to AGL
Objective
Take share from competitors with a focus on acquiring the high value customers. (Mary mentioned an Internal target to increase the businesses high value customer base by 4%)
Target Audience
Customer segments such as lifestyle jugglers and stretched households have the highest propensity to go to the effort of scrutinising their bill. Key focus would be on the top deciles of these segmentsRecently uploaded (20)
EEAT your way to the top of Google - Enhance your SEO
EEAT your way to the top of Google - Enhance your SEOQuibble
油
If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝Biography of David Kircus
Biography of David KircusDavid Kircus
油
David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit AzkaJahit Custom Azka
油
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
wa.me/6281225036194, Jasa Jahit Baju Kondangan Rumah Jahit Azka, Jasa Jahit Bridesmaid Seragaman Rumah Jahit Azka, Jasa Jahit Kilat Kebumen Rumah Jahit Azka, Custom Jahit Brukat Kilat Rumah Jahit Azka, Jahit Online/Offline Kebumen Rumah Jahit Azka
Jahit Custom by Rumah Jahit Azka
Mekarsari Rt 01 / Rw 05
Kutowinangun, Kebumen
Jawa Tengah (54393)
Order by WA
Owner : 081225036194
IG @azkalabel_ / @rumahjahitazka / @azkalabel_catalog / @imperriumboutiqueazka / @jahitcustom.azka
#dressbridesmaid #dresswanita #dresscantik #dressbrokat #dresssilk #dresskondangan #dressouter #outerbrukat #rumahjahitazka
The Study of Consumer Perception and its intention towards Weekend Street
The Study of Consumer Perception and its intention towards Weekend StreetChampionPukhrambam
油
This project aims to explore and analyze consumer perception and its impact on their purchasing intentions toward Weekend Street, a street food business known for its noodles and BBQ offerings in Imphal. The study will focus on understanding how customers perceive the brand in terms of food quality, pricing, service experience, ambiance, and overall satisfaction. By collecting and analyzing customer feedback, social media engagement, and sales data, the project will identify key factors influencing customer loyalty and purchasing behavior.
The research will employ both qualitative and quantitative methods, including surveys, online reviews, and social media comments, to gauge customer sentiment and expectations. Advanced data analytics tools like Google Data Analytics and visualization platforms will be used to interpret the findings effectively.
The ultimate goal of this project is to provide actionable insights to help Weekend Street improve its customer experience, address existing challenges, and align its offerings with market demands. This will support the business in strengthening its market position, increasing customer retention, and driving future growth.Boost Enrollments with Google Ads for School | Ritz Media World
Boost Enrollments with Google Ads for School | Ritz Media WorldEleque Infra
油
Drive more student inquiries and enrollments with expert Google Ads strategies for schools. Get higher visibility and maximize your ROI today!The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
油
In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
2025 March - High Performing Landing Pages - Greeville HUG.pptx
2025 March - High Performing Landing Pages - Greeville HUG.pptxBoundify
油
Learn how to create stunning, high-converting landing pages with HubSpots intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where well explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, youll discover how to make the most of HubSpots tools to elevate your marketing efforts.
Whether youre new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpots Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
Marketing professionals
Sales professionals
Business owners
Anyone interested in learning more about HubSpot Landing Pages!
Introduction Of Masonone.us | Greater Mason Area Portal Serving
Introduction Of Masonone.us | Greater Mason Area Portal ServingMasonOne
油
Greater Mason Area Portal Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunitiesall in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/Rose flower file backlink submission.pptx
Rose flower file backlink submission.pptxfetixat606
油
Rose flowers symbolize love, passion, and beauty, making them one of the most cherished blooms worldwide. Available in various colors, each shade holds a unique meaning. Whether gifted in a bouquet or grown in gardens, roses captivate hearts with their fragrance and elegance, leaving a lasting impression.
How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
油
includes how to make a marketing plan for a product marketing The Role of Influencer Marketing in 2025
The Role of Influencer Marketing in 2025Leadcrew - Digital Marketing Agency in Karachi
油
Influencer marketing continues to evolve, shaping consumer behavior and brand strategies in 2025. With AI-driven personalization, micro-influencers gaining traction, and a shift toward authentic content, brands are leveraging influencers to drive engagement and sales. This document explores the latest trends, challenges, and opportunities in influencer marketing, highlighting its growing impact on digital marketing strategies.TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
油
TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Top Electronic and Electrical Components Manufacturers and Suppliers in India
Top Electronic and Electrical Components Manufacturers and Suppliers in Indiaworkmintmedia
油
India's electronics and electrical industry is growing rapidly with a strong supply chain. With government incentives and increasing demand, the country is set to become a global leader.Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
油
This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!
GetResponse-The-All-in-One-Marketing-Platform.pdf
GetResponse-The-All-in-One-Marketing-Platform.pdfMarc Clarysse
油
Getresponse has evolved significantly since its inception as a simple autoresponder over two decades ago. Today, it stands out as a comprehensive all-in-one marketing platform that caters to the needs of businesses at various stages of growth. The Getresponse Autoresponder not only streamlines email automation but also enhances user engagement by allowing for tailored communication strategies.
Users appreciate its intuitive interface, which simplifies the process of setting up email sequences and workflows. With features designed to manage lists effectively and provide insightful analytics, Getresponse empowers marketers to make informed decisions. This review will dissect these essential capabilities, highlighting how they can benefit businesses aiming to optimize their email marketing efforts.