Bupa - Surprise & Delight
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Campaign Objectives: Bupa Plus wanted to give customers rewards aligned to their core values with a key focus on mental and physical wellbeing. Bupa needs to add value beyond health insurance and be seen as the main health insurer in the market. Provide a Surprise and Delight campaign based around specific reasons and timings. Eg. Just because for certain customers that are likely to churn, high value, birthdays, anniversaries. Target Audiences: Singles/Couples, Families, Matures
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