際際滷shows by User: amyb24 / http://www.slideshare.net/images/logo.gif 際際滷shows by User: amyb24 / Thu, 08 Jun 2017 21:16:02 GMT 際際滷Share feed for 際際滷shows by User: amyb24 Using Gamified Design to Amplify Outcomes: The Psychology of Badges /slideshow/using-gamified-design-to-amplify-outcomes-the-psychology-of-badges/76780286 uxpaint20176617-170608211602
If you work in design for behavior change programs, youve undoubtedly had a client request gamification as a way to jazz up their deliverables. Unfortunately, there often isnt a deep understanding of what gamification is, why it can be effective, and why it might not always be the right choice. In this presentation, I take a step back to consider gamified design and the psychology behind how it can more effectively engage users and help them change behaviors. I then focus specifically on badges, one of the more popular game elements that is increasingly used in digital experiences as diverse as the Starbucks app (commerce), Duolingo (education), and Fitbit (fitness). New badge applications are being introduced all the time, but many of them wont achieve their intended goals of changing behaviors because they were not designed in concordance with the underlying psychology. I provide a brief overview of self-determination theory, a unified theory of motivation that includes the universal psychological needs an engaging experience helps fulfill, and talk about how badges can fulfill each of these needs. Drawing on this theory as well as lessons from neuropsychology, universal design for learning, and behaviorism, I then talk about how badges can reinforce desired behaviors and discourage non-desired behaviors when applied thoughtfully. We look at common pitfalls in the application of badges in behavior change programs, and strategies to avoid those. Then we discuss best practices, rooted in psychology, for maximizing the efficacy of badges. Throughout, Ill draw on case studies showing badges used well and poorly, highlighting the specific reasons why they work (or not). The content interweaves psychological theory and research with real-world examples to reinforce not just what works, but why. ]]>
If you work in design for behavior change programs, youve undoubtedly had a client request gamification as a way to jazz up their deliverables. Unfortunately, there often isnt a deep understanding of what gamification is, why it can be effective, and why it might not always be the right choice. In this presentation, I take a step back to consider gamified design and the psychology behind how it can more effectively engage users and help them change behaviors. I then focus specifically on badges, one of the more popular game elements that is increasingly used in digital experiences as diverse as the Starbucks app (commerce), Duolingo (education), and Fitbit (fitness). New badge applications are being introduced all the time, but many of them wont achieve their intended goals of changing behaviors because they were not designed in concordance with the underlying psychology. I provide a brief overview of self-determination theory, a unified theory of motivation that includes the universal psychological needs an engaging experience helps fulfill, and talk about how badges can fulfill each of these needs. Drawing on this theory as well as lessons from neuropsychology, universal design for learning, and behaviorism, I then talk about how badges can reinforce desired behaviors and discourage non-desired behaviors when applied thoughtfully. We look at common pitfalls in the application of badges in behavior change programs, and strategies to avoid those. Then we discuss best practices, rooted in psychology, for maximizing the efficacy of badges. Throughout, Ill draw on case studies showing badges used well and poorly, highlighting the specific reasons why they work (or not). The content interweaves psychological theory and research with real-world examples to reinforce not just what works, but why. ]]> Thu, 08 Jun 2017 21:16:02 GMT /slideshow/using-gamified-design-to-amplify-outcomes-the-psychology-of-badges/76780286 amyb24@slideshare.net(amyb24) Using Gamified Design to Amplify Outcomes: The Psychology of Badges amyb24 If you work in design for behavior change programs, youve undoubtedly had a client request gamification as a way to jazz up their deliverables. Unfortunately, there often isnt a deep understanding of what gamification is, why it can be effective, and why it might not always be the right choice. In this presentation, I take a step back to consider gamified design and the psychology behind how it can more effectively engage users and help them change behaviors. I then focus specifically on badges, one of the more popular game elements that is increasingly used in digital experiences as diverse as the Starbucks app (commerce), Duolingo (education), and Fitbit (fitness). New badge applications are being introduced all the time, but many of them wont achieve their intended goals of changing behaviors because they were not designed in concordance with the underlying psychology. I provide a brief overview of self-determination theory, a unified theory of motivation that includes the universal psychological needs an engaging experience helps fulfill, and talk about how badges can fulfill each of these needs. Drawing on this theory as well as lessons from neuropsychology, universal design for learning, and behaviorism, I then talk about how badges can reinforce desired behaviors and discourage non-desired behaviors when applied thoughtfully. We look at common pitfalls in the application of badges in behavior change programs, and strategies to avoid those. Then we discuss best practices, rooted in psychology, for maximizing the efficacy of badges. Throughout, Ill draw on case studies showing badges used well and poorly, highlighting the specific reasons why they work (or not). The content interweaves psychological theory and research with real-world examples to reinforce not just what works, but why. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxpaint20176617-170608211602-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> If you work in design for behavior change programs, youve undoubtedly had a client request gamification as a way to jazz up their deliverables. Unfortunately, there often isnt a deep understanding of what gamification is, why it can be effective, and why it might not always be the right choice. In this presentation, I take a step back to consider gamified design and the psychology behind how it can more effectively engage users and help them change behaviors. I then focus specifically on badges, one of the more popular game elements that is increasingly used in digital experiences as diverse as the Starbucks app (commerce), Duolingo (education), and Fitbit (fitness). New badge applications are being introduced all the time, but many of them wont achieve their intended goals of changing behaviors because they were not designed in concordance with the underlying psychology. I provide a brief overview of self-determination theory, a unified theory of motivation that includes the universal psychological needs an engaging experience helps fulfill, and talk about how badges can fulfill each of these needs. Drawing on this theory as well as lessons from neuropsychology, universal design for learning, and behaviorism, I then talk about how badges can reinforce desired behaviors and discourage non-desired behaviors when applied thoughtfully. We look at common pitfalls in the application of badges in behavior change programs, and strategies to avoid those. Then we discuss best practices, rooted in psychology, for maximizing the efficacy of badges. Throughout, Ill draw on case studies showing badges used well and poorly, highlighting the specific reasons why they work (or not). The content interweaves psychological theory and research with real-world examples to reinforce not just what works, but why.
Using Gamified Design to Amplify Outcomes: The Psychology of Badges from Amy Bucher
]]> 1481 8 https://cdn.slidesharecdn.com/ss_thumbnails/uxpaint20176617-170608211602-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Highway to the Habit Zone: Driving Engagement for Behavior Change /slideshow/highway-to-the-habit-zone-driving-engagement-for-behavior-change/74571538 bucherhabitsummitfinal-170406181141
Presented at the Habit Summit, April 5, 2017, in San Francisco CA]]>
Presented at the Habit Summit, April 5, 2017, in San Francisco CA]]> Thu, 06 Apr 2017 18:11:41 GMT /slideshow/highway-to-the-habit-zone-driving-engagement-for-behavior-change/74571538 amyb24@slideshare.net(amyb24) Highway to the Habit Zone: Driving Engagement for Behavior Change amyb24 Presented at the Habit Summit, April 5, 2017, in San Francisco CA <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bucherhabitsummitfinal-170406181141-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presented at the Habit Summit, April 5, 2017, in San Francisco CA
Highway to the Habit Zone: Driving Engagement for Behavior Change from Amy Bucher
]]> 1148 11 https://cdn.slidesharecdn.com/ss_thumbnails/bucherhabitsummitfinal-170406181141-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Amy Bucher: Motivate Your User, Boston UX Meetup 9/18/2014 /slideshow/amy-bucher-motivate-your-user-boston-ux-meetup-9182014/39287808 buchermeetup91814-140919075214-phpapp01
際際滷s from a Boston UX Meetup on 9/18/2014. Presentation is about the psychology of motivation and how to apply these principles to product design to motivate users toward particular behaviors.]]>
際際滷s from a Boston UX Meetup on 9/18/2014. Presentation is about the psychology of motivation and how to apply these principles to product design to motivate users toward particular behaviors.]]> Fri, 19 Sep 2014 07:52:13 GMT /slideshow/amy-bucher-motivate-your-user-boston-ux-meetup-9182014/39287808 amyb24@slideshare.net(amyb24) Amy Bucher: Motivate Your User, Boston UX Meetup 9/18/2014 amyb24 際際滷s from a Boston UX Meetup on 9/18/2014. Presentation is about the psychology of motivation and how to apply these principles to product design to motivate users toward particular behaviors. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buchermeetup91814-140919075214-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 際際滷s from a Boston UX Meetup on 9/18/2014. Presentation is about the psychology of motivation and how to apply these principles to product design to motivate users toward particular behaviors.
Amy Bucher: Motivate Your User, Boston UX Meetup 9/18/2014 from Amy Bucher
]]> 640 5 https://cdn.slidesharecdn.com/ss_thumbnails/buchermeetup91814-140919075214-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 UXPA Boston 2014 Presentation: Motivate Your User Through Design Psychology /slideshow/uxpa-boston-2014-presentation-motivate-your-user-through-design-psychology/34730960 uxpamay2014-140515120409-phpapp02
Presentation from User Experience Professional Association (UXPA) Boston 2014 conference on self-determination theory, motivational design, and applying these concepts to your digital product to motivate and engage users.]]>
Presentation from User Experience Professional Association (UXPA) Boston 2014 conference on self-determination theory, motivational design, and applying these concepts to your digital product to motivate and engage users.]]> Thu, 15 May 2014 12:04:09 GMT /slideshow/uxpa-boston-2014-presentation-motivate-your-user-through-design-psychology/34730960 amyb24@slideshare.net(amyb24) UXPA Boston 2014 Presentation: Motivate Your User Through Design Psychology amyb24 Presentation from User Experience Professional Association (UXPA) Boston 2014 conference on self-determination theory, motivational design, and applying these concepts to your digital product to motivate and engage users. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/uxpamay2014-140515120409-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation from User Experience Professional Association (UXPA) Boston 2014 conference on self-determination theory, motivational design, and applying these concepts to your digital product to motivate and engage users.
UXPA Boston 2014 Presentation: Motivate Your User Through Design Psychology from Amy Bucher
]]> 2674 10 https://cdn.slidesharecdn.com/ss_thumbnails/uxpamay2014-140515120409-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Psychology of Motivation for Design, UXFest, Fresh Tilled Soil, Amy Bucher, Oct 1 2013 /amyb24/the-psychology-of-motivation-for-design-uxfest-fresh-tilled-soil-amy-bucher-oct-1-2013 bucherftsoct13-131001113446-phpapp02
Amy Bucher's presentation from UX Fest at Fresh Tilled Soil on Oct 1, 2013: The Psychology of Motivation for Design. Describes self-determination theory and its applications.]]>
Amy Bucher's presentation from UX Fest at Fresh Tilled Soil on Oct 1, 2013: The Psychology of Motivation for Design. Describes self-determination theory and its applications.]]> Tue, 01 Oct 2013 11:34:46 GMT /amyb24/the-psychology-of-motivation-for-design-uxfest-fresh-tilled-soil-amy-bucher-oct-1-2013 amyb24@slideshare.net(amyb24) The Psychology of Motivation for Design, UXFest, Fresh Tilled Soil, Amy Bucher, Oct 1 2013 amyb24 Amy Bucher's presentation from UX Fest at Fresh Tilled Soil on Oct 1, 2013: The Psychology of Motivation for Design. Describes self-determination theory and its applications. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/bucherftsoct13-131001113446-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Amy Bucher&#39;s presentation from UX Fest at Fresh Tilled Soil on Oct 1, 2013: The Psychology of Motivation for Design. Describes self-determination theory and its applications.
The Psychology of Motivation for Design, UXFest, Fresh Tilled Soil, Amy Bucher, Oct 1 2013 from Amy Bucher
]]> 3863 18 https://cdn.slidesharecdn.com/ss_thumbnails/bucherftsoct13-131001113446-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-amyb24-48x48.jpg?cb=1528750703 Psychologist working with behavior change in the health & wellness space. Interests include motivational design, user research, and cross-cultural interventions. amybucherphd.com https://cdn.slidesharecdn.com/ss_thumbnails/uxpaint20176617-170608211602-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/using-gamified-design-to-amplify-outcomes-the-psychology-of-badges/76780286 Using Gamified Design ... https://cdn.slidesharecdn.com/ss_thumbnails/bucherhabitsummitfinal-170406181141-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/highway-to-the-habit-zone-driving-engagement-for-behavior-change/74571538 Highway to the Habit Z... https://cdn.slidesharecdn.com/ss_thumbnails/buchermeetup91814-140919075214-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/amy-bucher-motivate-your-user-boston-ux-meetup-9182014/39287808 Amy Bucher: Motivate Y...