�ݺ�ߣshows by User: ck4prodmktg

�ݺ�ߣshows by User: ck4prodmktg / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ck4prodmktg / Sun, 16 Sep 2018 20:45:50 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ck4prodmktg Marketing Myth Busting - 9 Common Marketing Myths & the real truth /ck4prodmktg/marketing-myth-busting-9-common-marketing-myths-the-real-truth mmbupload-180916204550
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth. ]]>
Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth. ]]> Sun, 16 Sep 2018 20:45:50 GMT /ck4prodmktg/marketing-myth-busting-9-common-marketing-myths-the-real-truth ck4prodmktg@slideshare.net(ck4prodmktg) Marketing Myth Busting - 9 Common Marketing Myths & the real truth ck4prodmktg Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mmbupload-180916204550-thumbnail.jpg?width=120&height=120&fit=bounds" /> Marketing is filled with multiple myths and as product and marketing professionals, we should be aware of what real marketing is, what these myths are, and how to tell them apart. This presentation tries to capture some of the common marketing myths and reveals the true nature behind those maxims. It goes a step further to provide a marketing myth busting framework to assess whether or not a marketing initiative is a myth.

Marketing Myth Busting - 9 Common Marketing Myths & the real truth from C.K. Kumar

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0 What the Block? 3 Marketing Strategies to build and Grow Blockchain-based Businesses /ck4prodmktg/what-the-block-3-marketing-strategies-to-build-and-grow-blockchainbased-businesses wtbupload-180211133612
Blockchain-based businesses are beginning to explode. It is important to consider some key market & marketing factors to ensure its growth and sustainability. This presentation provides 3 marketing strategies to help put these emerging, exciting businesses on a path of success]]>
Blockchain-based businesses are beginning to explode. It is important to consider some key market & marketing factors to ensure its growth and sustainability. This presentation provides 3 marketing strategies to help put these emerging, exciting businesses on a path of success]]> Sun, 11 Feb 2018 13:36:12 GMT /ck4prodmktg/what-the-block-3-marketing-strategies-to-build-and-grow-blockchainbased-businesses ck4prodmktg@slideshare.net(ck4prodmktg) What the Block? 3 Marketing Strategies to build and Grow Blockchain-based Businesses ck4prodmktg Blockchain-based businesses are beginning to explode. It is important to consider some key market & marketing factors to ensure its growth and sustainability. This presentation provides 3 marketing strategies to help put these emerging, exciting businesses on a path of success <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wtbupload-180211133612-thumbnail.jpg?width=120&height=120&fit=bounds" /> Blockchain-based businesses are beginning to explode. It is important to consider some key market & marketing factors to ensure its growth and sustainability. This presentation provides 3 marketing strategies to help put these emerging, exciting businesses on a path of success

What the Block? 3 Marketing Strategies to build and Grow Blockchain-based Businesses from C.K. Kumar

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0 50 Shades of Marketing - Small Business Edition /slideshow/50-shades-of-marketing-small-business-edition/75730693 sbf50shadesprezsmallbizedition-170506101515
Presentation geared towards Small Businesses on various tips from the trenches on Marketing Strategy, Marketing Tactics, Customer Acquisition, Product Management. ]]>
Presentation geared towards Small Businesses on various tips from the trenches on Marketing Strategy, Marketing Tactics, Customer Acquisition, Product Management. ]]> Sat, 06 May 2017 10:15:15 GMT /slideshow/50-shades-of-marketing-small-business-edition/75730693 ck4prodmktg@slideshare.net(ck4prodmktg) 50 Shades of Marketing - Small Business Edition ck4prodmktg Presentation geared towards Small Businesses on various tips from the trenches on Marketing Strategy, Marketing Tactics, Customer Acquisition, Product Management. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sbf50shadesprezsmallbizedition-170506101515-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation geared towards Small Businesses on various tips from the trenches on Marketing Strategy, Marketing Tactics, Customer Acquisition, Product Management.

50 Shades of Marketing - Small Business Edition from C.K. Kumar

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0 Trumped up mktg_upload /slideshow/trumped-up-mktgupload/72042721 trumpedupmktgupload-170211210750
Using the 2016 Presidential Election as a framework to become a better marketing person. This presentation discusses Customer Segmentation, Product Positioning, Market Forecasting, Competitive Differentiation and Branding]]>
Using the 2016 Presidential Election as a framework to become a better marketing person. This presentation discusses Customer Segmentation, Product Positioning, Market Forecasting, Competitive Differentiation and Branding]]> Sat, 11 Feb 2017 21:07:50 GMT /slideshow/trumped-up-mktgupload/72042721 ck4prodmktg@slideshare.net(ck4prodmktg) Trumped up mktg_upload ck4prodmktg Using the 2016 Presidential Election as a framework to become a better marketing person. This presentation discusses Customer Segmentation, Product Positioning, Market Forecasting, Competitive Differentiation and Branding <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/trumpedupmktgupload-170211210750-thumbnail.jpg?width=120&height=120&fit=bounds" /> Using the 2016 Presidential Election as a framework to become a better marketing person. This presentation discusses Customer Segmentation, Product Positioning, Market Forecasting, Competitive Differentiation and Branding

Trumped up mktg_upload from C.K. Kumar

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0 Talking SMAC !!! How Social, Mobile, Analytics & Cloud Reshaping Your Business & Your Marketing /slideshow/talking-smac-how-social-mobile-analytics-cloud-reshaping-your-business-your-marketing/64760622 smacpcatx17-160806151720
Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This presentation provides some interesting perspectives and approaches to understanding the impact & leveraging SMAc's potential.]]>
Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This presentation provides some interesting perspectives and approaches to understanding the impact & leveraging SMAc's potential.]]> Sat, 06 Aug 2016 15:17:20 GMT /slideshow/talking-smac-how-social-mobile-analytics-cloud-reshaping-your-business-your-marketing/64760622 ck4prodmktg@slideshare.net(ck4prodmktg) Talking SMAC !!! How Social, Mobile, Analytics & Cloud Reshaping Your Business & Your Marketing ck4prodmktg Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This presentation provides some interesting perspectives and approaches to understanding the impact & leveraging SMAc's potential. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/smacpcatx17-160806151720-thumbnail.jpg?width=120&height=120&fit=bounds" /> Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This presentation provides some interesting perspectives and approaches to understanding the impact & leveraging SMAc's potential.

Talking SMAC !!! How Social, Mobile, Analytics & Cloud Reshaping Your Business & Your Marketing from C.K. Kumar

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0 Big Data: Hype vs. Reality /slideshow/big-data-hype-vs-reality/58242907 big-data-and-tsupload-160214132125
As Dan Ariely had characterized - Is Big Data like teenage sex? Surprisingly, it is much closer to the truth than one would like to admit. This presentation explores why the Big Data experience been underwhelming, what it takes to get it right and which businesses are doing it right. Using a structured approach, it discusses How businesses, large or small, can leverage Big Data to drive better outcomes. It is uniquely geared for product management, marketers and business managers]]>
As Dan Ariely had characterized - Is Big Data like teenage sex? Surprisingly, it is much closer to the truth than one would like to admit. This presentation explores why the Big Data experience been underwhelming, what it takes to get it right and which businesses are doing it right. Using a structured approach, it discusses How businesses, large or small, can leverage Big Data to drive better outcomes. It is uniquely geared for product management, marketers and business managers]]> Sun, 14 Feb 2016 13:21:25 GMT /slideshow/big-data-hype-vs-reality/58242907 ck4prodmktg@slideshare.net(ck4prodmktg) Big Data: Hype vs. Reality ck4prodmktg As Dan Ariely had characterized - Is Big Data like teenage sex? Surprisingly, it is much closer to the truth than one would like to admit. This presentation explores why the Big Data experience been underwhelming, what it takes to get it right and which businesses are doing it right. Using a structured approach, it discusses How businesses, large or small, can leverage Big Data to drive better outcomes. It is uniquely geared for product management, marketers and business managers <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/big-data-and-tsupload-160214132125-thumbnail.jpg?width=120&height=120&fit=bounds" /> As Dan Ariely had characterized - Is Big Data like teenage sex? Surprisingly, it is much closer to the truth than one would like to admit. This presentation explores why the Big Data experience been underwhelming, what it takes to get it right and which businesses are doing it right. Using a structured approach, it discusses How businesses, large or small, can leverage Big Data to drive better outcomes. It is uniquely geared for product management, marketers and business managers

Big Data: Hype vs. Reality from C.K. Kumar

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0 The C Word: How the Collaborative is disrupting everything and How you can benefit from it /slideshow/the-c-word-how-the-collaborative-is-disrupting-everything-and-how-you-can-benefit-from-it/37615143 thecwordupload-140803095905-phpapp01
The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more.]]>
The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more.]]> Sun, 03 Aug 2014 09:59:05 GMT /slideshow/the-c-word-how-the-collaborative-is-disrupting-everything-and-how-you-can-benefit-from-it/37615143 ck4prodmktg@slideshare.net(ck4prodmktg) The C Word: How the Collaborative is disrupting everything and How you can benefit from it ck4prodmktg The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecwordupload-140803095905-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The collaborative economy is not only growing fast but also becoming incredibly pervasive. What exactly is it and what is driving this quiet revolution? How might this affect one's industry and roles? This presentation delves into the questions and more.

The C Word: How the Collaborative is disrupting everything and How you can benefit from it from C.K. Kumar

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0 How to be a Modern Marketeer - 7 Essential Survival Skills /slideshow/how-to-be-a-modern-marketeer-7-essential-survival-skills/31273266 modmarketingskillsslideshare-140216173432-phpapp02
This was presented at the XII Product Camp Austin Unconference on Feb 15, 2014. This was intended to start a conversation on where/which direction we believe Marketing was evolving and the necessary skills to develop so Marketeers can be successful in their roles.]]>
This was presented at the XII Product Camp Austin Unconference on Feb 15, 2014. This was intended to start a conversation on where/which direction we believe Marketing was evolving and the necessary skills to develop so Marketeers can be successful in their roles.]]> Sun, 16 Feb 2014 17:34:32 GMT /slideshow/how-to-be-a-modern-marketeer-7-essential-survival-skills/31273266 ck4prodmktg@slideshare.net(ck4prodmktg) How to be a Modern Marketeer - 7 Essential Survival Skills ck4prodmktg This was presented at the XII Product Camp Austin Unconference on Feb 15, 2014. This was intended to start a conversation on where/which direction we believe Marketing was evolving and the necessary skills to develop so Marketeers can be successful in their roles. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/modmarketingskillsslideshare-140216173432-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This was presented at the XII Product Camp Austin Unconference on Feb 15, 2014. This was intended to start a conversation on where/which direction we believe Marketing was evolving and the necessary skills to develop so Marketeers can be successful in their roles.

How to be a Modern Marketeer - 7 Essential Survival Skills from C.K. Kumar

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0 Big Data: Implications for Marketing and Strategy /slideshow/marketing-big-data-small/24467221 marketingbigdatasmall-130721055418-phpapp01
Introductory presentation of Big Data and its implications for Marketing and Strategy. The presentation discusses Big Data principles, landscape, value chain, and its implications for Marketing and Strategy through a couple of very interesting case studies.]]>
Introductory presentation of Big Data and its implications for Marketing and Strategy. The presentation discusses Big Data principles, landscape, value chain, and its implications for Marketing and Strategy through a couple of very interesting case studies.]]> Sun, 21 Jul 2013 05:54:18 GMT /slideshow/marketing-big-data-small/24467221 ck4prodmktg@slideshare.net(ck4prodmktg) Big Data: Implications for Marketing and Strategy ck4prodmktg Introductory presentation of Big Data and its implications for Marketing and Strategy. The presentation discusses Big Data principles, landscape, value chain, and its implications for Marketing and Strategy through a couple of very interesting case studies. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/marketingbigdatasmall-130721055418-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Introductory presentation of Big Data and its implications for Marketing and Strategy. The presentation discusses Big Data principles, landscape, value chain, and its implications for Marketing and Strategy through a couple of very interesting case studies.

Big Data: Implications for Marketing and Strategy from C.K. Kumar

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0 7 steps prez pca /slideshow/7-steps-prez-pca/6589400 7stepsprezpca-110116083235-phpapp02
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]]> Sun, 16 Jan 2011 08:32:28 GMT /slideshow/7-steps-prez-pca/6589400 ck4prodmktg@slideshare.net(ck4prodmktg) 7 steps prez pca ck4prodmktg <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/7stepsprezpca-110116083235-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

7 steps prez pca from C.K. Kumar

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0 The Art of Crystal Ball Gazing: Determine Product Strategy through Intelligent Data Analysis /slideshow/crystal-ball-gazingv30/4922530 crystalballgazingv3-0-100808045654-phpapp01
Enjoyed giving this presentation at Product Camp Austin: An introduction to Product Strategy Fundamentals, The Ri-Fi Model and an applying it to the BlockBuster Business Case]]>
Enjoyed giving this presentation at Product Camp Austin: An introduction to Product Strategy Fundamentals, The Ri-Fi Model and an applying it to the BlockBuster Business Case]]> Sun, 08 Aug 2010 04:56:36 GMT /slideshow/crystal-ball-gazingv30/4922530 ck4prodmktg@slideshare.net(ck4prodmktg) The Art of Crystal Ball Gazing: Determine Product Strategy through Intelligent Data Analysis ck4prodmktg Enjoyed giving this presentation at Product Camp Austin: An introduction to Product Strategy Fundamentals, The Ri-Fi Model and an applying it to the BlockBuster Business Case <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/crystalballgazingv3-0-100808045654-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Enjoyed giving this presentation at Product Camp Austin: An introduction to Product Strategy Fundamentals, The Ri-Fi Model and an applying it to the BlockBuster Business Case

The Art of Crystal Ball Gazing: Determine Product Strategy through Intelligent Data Analysis from C.K. Kumar

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0 https://cdn.slidesharecdn.com/profile-photo-ck4prodmktg-48x48.jpg?cb=1586553135 I believe that marketing is and should be an essential ingredient for any successful business and that the primary goal of marketing is to help businesses meet its business objective. I consider Product Marketing and Product Management on the opposite ends of the same spectrum of activities that ensure a successful customer experience. My 18+ years of professional experience includes * Product Marketing (Big Data, SaaS, Software, Hardware and Services) * Product Management (Hardware, Software and Services) * Business Development and Sales Enablement * Business and Marketing Strategy * Sales Forecasting and Market Sizing * Pricing Strategies * Branding of Products / Services * O... https://cdn.slidesharecdn.com/ss_thumbnails/mmbupload-180916204550-thumbnail.jpg?width=320&height=320&fit=bounds ck4prodmktg/marketing-myth-busting-9-common-marketing-myths-the-real-truth Marketing Myth Busting... https://cdn.slidesharecdn.com/ss_thumbnails/wtbupload-180211133612-thumbnail.jpg?width=320&height=320&fit=bounds ck4prodmktg/what-the-block-3-marketing-strategies-to-build-and-grow-blockchainbased-businesses What the Block? 3 Mark... https://cdn.slidesharecdn.com/ss_thumbnails/sbf50shadesprezsmallbizedition-170506101515-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/50-shades-of-marketing-small-business-edition/75730693 50 Shades of Marketing...