ºÝºÝߣshows by User: dirkshaw / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: dirkshaw / Mon, 28 Nov 2016 14:52:11 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: dirkshaw 5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES /slideshow/5-ways-to-get-more-marketing-value-from-athletes/69598656 athletepart3-161128145211
In the first two parts of the series, we shared ways to determine the right mix of athletes to invest in, gave you a measurement model to see how well your current roster is performing against marketing goals, now lets look at 5 ways to do more with your athletes online. ]]>
In the first two parts of the series, we shared ways to determine the right mix of athletes to invest in, gave you a measurement model to see how well your current roster is performing against marketing goals, now lets look at 5 ways to do more with your athletes online. ]]> Mon, 28 Nov 2016 14:52:11 GMT /slideshow/5-ways-to-get-more-marketing-value-from-athletes/69598656 dirkshaw@slideshare.net(dirkshaw) 5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES dirkshaw In the first two parts of the series, we shared ways to determine the right mix of athletes to invest in, gave you a measurement model to see how well your current roster is performing against marketing goals, now lets look at 5 ways to do more with your athletes online. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/athletepart3-161128145211-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In the first two parts of the series, we shared ways to determine the right mix of athletes to invest in, gave you a measurement model to see how well your current roster is performing against marketing goals, now lets look at 5 ways to do more with your athletes online.
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES from Dispatch
]]> 434 3 https://cdn.slidesharecdn.com/ss_thumbnails/athletepart3-161128145211-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Brands as Publishers: From 360 degrees to 365 days /slideshow/brands-as-publishers/10160537 socialmediatodaydirkshaw-111114165228-phpapp02
A point of view on real time content strategy informed by cultural insights. This point of view was developed with as a collaborative effort across a group of smart folks on the Ogilvywest team. (Colin Drummond, Dan Burrier and Matt Ross)]]>
A point of view on real time content strategy informed by cultural insights. This point of view was developed with as a collaborative effort across a group of smart folks on the Ogilvywest team. (Colin Drummond, Dan Burrier and Matt Ross)]]> Mon, 14 Nov 2011 16:52:25 GMT /slideshow/brands-as-publishers/10160537 dirkshaw@slideshare.net(dirkshaw) Brands as Publishers: From 360 degrees to 365 days dirkshaw A point of view on real time content strategy informed by cultural insights. This point of view was developed with as a collaborative effort across a group of smart folks on the Ogilvywest team. (Colin Drummond, Dan Burrier and Matt Ross) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediatodaydirkshaw-111114165228-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> A point of view on real time content strategy informed by cultural insights. This point of view was developed with as a collaborative effort across a group of smart folks on the Ogilvywest team. (Colin Drummond, Dan Burrier and Matt Ross)
Brands as Publishers: From 360 degrees to 365 days from Dispatch
]]> 1249 125 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediatodaydirkshaw-111114165228-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 PrNews: Keeping up with Facebook's new features /slideshow/prnews-keeping-up-with-facebooks-new-features/9894406 prnewsdirkshaw-111026151749-phpapp01
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]]> Wed, 26 Oct 2011 15:17:46 GMT /slideshow/prnews-keeping-up-with-facebooks-new-features/9894406 dirkshaw@slideshare.net(dirkshaw) PrNews: Keeping up with Facebook's new features dirkshaw <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/prnewsdirkshaw-111026151749-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
PrNews: Keeping up with Facebook's new features from Dispatch
]]> 469 3 https://cdn.slidesharecdn.com/ss_thumbnails/prnewsdirkshaw-111026151749-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Customers are Checked in now what /slideshow/customers-are-checked-in-now-what/5298997 checkedinnowwhatstream-100927132129-phpapp02
Ignite Presentation for WPP Stream ]]>
Ignite Presentation for WPP Stream ]]> Mon, 27 Sep 2010 13:21:15 GMT /slideshow/customers-are-checked-in-now-what/5298997 dirkshaw@slideshare.net(dirkshaw) Customers are Checked in now what dirkshaw Ignite Presentation for WPP Stream <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/checkedinnowwhatstream-100927132129-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ignite Presentation for WPP Stream
Customers are Checked in now what from Dispatch
]]> 606 1 https://cdn.slidesharecdn.com/ss_thumbnails/checkedinnowwhatstream-100927132129-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What Ad Agencies want for Location Enhanced Advertising /dirkshaw/what-ad-agencies-want-for-location-enhanced-advertising locationbasedpresov2-100914104134-phpapp01
Presentation given at the Location Business Summit]]>
Presentation given at the Location Business Summit]]> Tue, 14 Sep 2010 10:36:56 GMT /dirkshaw/what-ad-agencies-want-for-location-enhanced-advertising dirkshaw@slideshare.net(dirkshaw) What Ad Agencies want for Location Enhanced Advertising dirkshaw Presentation given at the Location Business Summit <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/locationbasedpresov2-100914104134-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given at the Location Business Summit
What Ad Agencies want for Location Enhanced Advertising from Dispatch
]]> 530 1 https://cdn.slidesharecdn.com/ss_thumbnails/locationbasedpresov2-100914104134-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Move beyond social media metrics /slideshow/move-beyond-social-media-metrics-2175991/2175991 satwdirkshaw2-091009104634-phpapp01
3 ways to organize social media for results]]>
3 ways to organize social media for results]]> Fri, 09 Oct 2009 10:46:32 GMT /slideshow/move-beyond-social-media-metrics-2175991/2175991 dirkshaw@slideshare.net(dirkshaw) Move beyond social media metrics dirkshaw 3 ways to organize social media for results <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/satwdirkshaw2-091009104634-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 3 ways to organize social media for results
Move beyond social media metrics from Dispatch
]]> 1524 5 https://cdn.slidesharecdn.com/ss_thumbnails/satwdirkshaw2-091009104634-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Make social media a capability not a campaign: /slideshow/make-social-media-a-capability-not-a-campaign/1498480 socialmediaasacapability2-090527190821-phpapp02
4 steps to create a sustainable social media program.]]>
4 steps to create a sustainable social media program.]]> Wed, 27 May 2009 19:08:18 GMT /slideshow/make-social-media-a-capability-not-a-campaign/1498480 dirkshaw@slideshare.net(dirkshaw) Make social media a capability not a campaign: dirkshaw 4 steps to create a sustainable social media program. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaasacapability2-090527190821-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 4 steps to create a sustainable social media program.
Make social media a capability not a campaign: from Dispatch
]]> 812 5 https://cdn.slidesharecdn.com/ss_thumbnails/socialmediaasacapability2-090527190821-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Is measurement part of your digital DNA? /slideshow/is-measurement-part-of-your-digital-dna-presentation/841934 digtialdnaigniteboulder-1229125348975577-1
Adapting measurement programs to refine online marketing activities.]]>
Adapting measurement programs to refine online marketing activities.]]> Fri, 12 Dec 2008 15:43:28 GMT /slideshow/is-measurement-part-of-your-digital-dna-presentation/841934 dirkshaw@slideshare.net(dirkshaw) Is measurement part of your digital DNA? dirkshaw Adapting measurement programs to refine online marketing activities. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digtialdnaigniteboulder-1229125348975577-1-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Adapting measurement programs to refine online marketing activities.
Is measurement part of your digital DNA? from Dispatch
]]> 564 3 https://cdn.slidesharecdn.com/ss_thumbnails/digtialdnaigniteboulder-1229125348975577-1-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital Experiences That Create Brand Advocates ºÝºÝߣshare /slideshow/digital-experiences-that-create-brand-advocates-slideshare-presentation/716734 digital-experiences-that-create-brand-advocatesslideshare-1225720970285198-8
Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire.]]>
Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire.]]> Mon, 03 Nov 2008 06:04:46 GMT /slideshow/digital-experiences-that-create-brand-advocates-slideshare-presentation/716734 dirkshaw@slideshare.net(dirkshaw) Digital Experiences That Create Brand Advocates ºÝºÝߣshare dirkshaw Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/digital-experiences-that-create-brand-advocatesslideshare-1225720970285198-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tools and techniques for converting prospects into customers and customers into evangelist. Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear, present tools and tactics that address the challenges of connecting with the connected And wrap up with an approach for designing for desire.
Digital Experiences That Create Brand Advocates ºÝºÝߣshare from Dispatch
]]> 1112 3 https://cdn.slidesharecdn.com/ss_thumbnails/digital-experiences-that-create-brand-advocatesslideshare-1225720970285198-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Enhance business value thru word of mouth /dirkshaw/enchance-business-value-thru-word-of-mouth-presentation vignette-village-2008-dirk-shaw-1225061972068706-8
Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth.]]>
Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth.]]> Mon, 27 Oct 2008 07:19:35 GMT /dirkshaw/enchance-business-value-thru-word-of-mouth-presentation dirkshaw@slideshare.net(dirkshaw) Enhance business value thru word of mouth dirkshaw Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vignette-village-2008-dirk-shaw-1225061972068706-8-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Enhance business value thru word of mouth. A concept showing how to integrate vignette commenting with facebook connect to spread word of mouth.
Enhance business value thru word of mouth from Dispatch
]]> 519 6 https://cdn.slidesharecdn.com/ss_thumbnails/vignette-village-2008-dirk-shaw-1225061972068706-8-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Turning Emotions Into Engagement /slideshow/turning-emotions-into-engagement/92667 turning-emotions-into-engagement4243
5 ways to Emotionally connect customers to increase loyalty]]>
5 ways to Emotionally connect customers to increase loyalty]]> Thu, 16 Aug 2007 09:06:26 GMT /slideshow/turning-emotions-into-engagement/92667 dirkshaw@slideshare.net(dirkshaw) Turning Emotions Into Engagement dirkshaw 5 ways to Emotionally connect customers to increase loyalty <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/turning-emotions-into-engagement4243-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 5 ways to Emotionally connect customers to increase loyalty
Turning Emotions Into Engagement from Dispatch
]]> 739 3 https://cdn.slidesharecdn.com/ss_thumbnails/turning-emotions-into-engagement4243-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Aligning customer expectations to business outcomes /slideshow/aligning-customer-expectations-to-business-outcomes/91388 aligning-customer-expectations-to-business-outcomes4534
Aligning customer expectations to business outcomes]]>
Aligning customer expectations to business outcomes]]> Mon, 13 Aug 2007 20:23:46 GMT /slideshow/aligning-customer-expectations-to-business-outcomes/91388 dirkshaw@slideshare.net(dirkshaw) Aligning customer expectations to business outcomes dirkshaw Aligning customer expectations to business outcomes <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/aligning-customer-expectations-to-business-outcomes4534-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Aligning customer expectations to business outcomes
Aligning customer expectations to business outcomes from Dispatch
]]> 956 6 https://cdn.slidesharecdn.com/ss_thumbnails/aligning-customer-expectations-to-business-outcomes4534-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Customer Lifecycle Management /slideshow/customer-lifecycle-management/86730 customer-lifecycle-management1378
Capabilities needed to personalize an online experience over time. ]]>
Capabilities needed to personalize an online experience over time. ]]> Fri, 03 Aug 2007 08:42:02 GMT /slideshow/customer-lifecycle-management/86730 dirkshaw@slideshare.net(dirkshaw) Customer Lifecycle Management dirkshaw Capabilities needed to personalize an online experience over time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/customer-lifecycle-management1378-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Capabilities needed to personalize an online experience over time.
Customer Lifecycle Management from Dispatch
]]> 20305 18 https://cdn.slidesharecdn.com/ss_thumbnails/customer-lifecycle-management1378-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Shifting the conversation /slideshow/shifting-the-conversation/6328 shifting-the-conversation-2837
From features and function to users, their goals and experience. We are all in the same boat! Our customers and prospects are asking for solutions to business problems that imply the integration of several products and services. Questions being asked by business leaders are more sophisticated than they have been in the past; this means people in customer facing roles must become more consultative than ever in order to establish trust and clearly articulate their role and the value it will create. ]]>
From features and function to users, their goals and experience. We are all in the same boat! Our customers and prospects are asking for solutions to business problems that imply the integration of several products and services. Questions being asked by business leaders are more sophisticated than they have been in the past; this means people in customer facing roles must become more consultative than ever in order to establish trust and clearly articulate their role and the value it will create. ]]> Wed, 18 Oct 2006 12:34:46 GMT /slideshow/shifting-the-conversation/6328 dirkshaw@slideshare.net(dirkshaw) Shifting the conversation dirkshaw From features and function to users, their goals and experience. We are all in the same boat! Our customers and prospects are asking for solutions to business problems that imply the integration of several products and services. Questions being asked by business leaders are more sophisticated than they have been in the past; this means people in customer facing roles must become more consultative than ever in order to establish trust and clearly articulate their role and the value it will create. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/shifting-the-conversation-2837-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> From features and function to users, their goals and experience. We are all in the same boat! Our customers and prospects are asking for solutions to business problems that imply the integration of several products and services. Questions being asked by business leaders are more sophisticated than they have been in the past; this means people in customer facing roles must become more consultative than ever in order to establish trust and clearly articulate their role and the value it will create.
Shifting the conversation from Dispatch
]]> 770 1 https://cdn.slidesharecdn.com/ss_thumbnails/shifting-the-conversation-2837-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-dirkshaw-48x48.jpg?cb=1522780004 Dispatch connects brands with active people through integrated strategies, ambassador programs, and storytelling. We represent some of the world’s leading brands in their respective industries: Michelin, Giant Bicycle, Bell Helmets, Shimano, Honda, AGV Helmets, Dainese, Traeger Grills and the eight Ski Lake Tahoe resorts. www.dispatchco.com https://cdn.slidesharecdn.com/ss_thumbnails/athletepart3-161128145211-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/5-ways-to-get-more-marketing-value-from-athletes/69598656 5 WAYS TO GET MORE MAR... https://cdn.slidesharecdn.com/ss_thumbnails/socialmediatodaydirkshaw-111114165228-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/brands-as-publishers/10160537 Brands as Publishers: ... https://cdn.slidesharecdn.com/ss_thumbnails/prnewsdirkshaw-111026151749-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/prnews-keeping-up-with-facebooks-new-features/9894406 PrNews: Keeping up wit...