ºÝºÝߣshows by User: mediasense / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: mediasense / Fri, 23 May 2014 04:35:06 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: mediasense Real Time Advertising: Event Introduction by MediaSense /slideshow/rea-35037264/35037264 introductionfinal-140523043506-phpapp02
Real Time Advertising: Why we are here today. An introduction to the event by MediaSense. Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>

Real Time Advertising: Why we are here today. An introduction to the event by MediaSense. Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>
Fri, 23 May 2014 04:35:06 GMT /slideshow/rea-35037264/35037264 mediasense@slideshare.net(mediasense) Real Time Advertising: Event Introduction by MediaSense mediasense Real Time Advertising: Why we are here today. An introduction to the event by MediaSense. Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/introductionfinal-140523043506-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Real Time Advertising: Why we are here today. An introduction to the event by MediaSense. Presented at MediaSense&#39;s #realtimerev event in London, May 2014 www.media-sense.com
Real Time Advertising: Event Introduction by MediaSense from MediaSense
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Real Time Advertising: Project Sunblock, Ensuring quality and brand protection from your advertising /slideshow/real-time-advertising-ensuring-quality-and-brand-protection/35037170 projectsunblockfinal-140523043149-phpapp02
Ensuing quality and brand protection from your advertising, Duncan Trigg, CEO, Project Sunblock Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>

Ensuing quality and brand protection from your advertising, Duncan Trigg, CEO, Project Sunblock Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>
Fri, 23 May 2014 04:31:49 GMT /slideshow/real-time-advertising-ensuring-quality-and-brand-protection/35037170 mediasense@slideshare.net(mediasense) Real Time Advertising: Project Sunblock, Ensuring quality and brand protection from your advertising mediasense Ensuing quality and brand protection from your advertising, Duncan Trigg, CEO, Project Sunblock Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/projectsunblockfinal-140523043149-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Ensuing quality and brand protection from your advertising, Duncan Trigg, CEO, Project Sunblock Presented at MediaSense&#39;s #realtimerev event in London, May 2014 www.media-sense.com
Real Time Advertising: Project Sunblock, Ensuring quality and brand protection from your advertising from MediaSense
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Real Time Advertising: Infectious Media, Why real-time advertising is game changing /slideshow/real-time-advertising-why-realtime-advertising-is-game-changing/35036774 martinkellyinfectiousmedia-140523041816-phpapp02
Why real time advertising is game changing, by Tanzil Bukhari, Google Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>

Why real time advertising is game changing, by Tanzil Bukhari, Google Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>
Fri, 23 May 2014 04:18:16 GMT /slideshow/real-time-advertising-why-realtime-advertising-is-game-changing/35036774 mediasense@slideshare.net(mediasense) Real Time Advertising: Infectious Media, Why real-time advertising is game changing mediasense Why real time advertising is game changing, by Tanzil Bukhari, Google Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/martinkellyinfectiousmedia-140523041816-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why real time advertising is game changing, by Tanzil Bukhari, Google Presented at MediaSense&#39;s #realtimerev event in London, May 2014 www.media-sense.com
Real Time Advertising: Infectious Media, Why real-time advertising is game changing from MediaSense
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Real Time Advertising: Google, How technology and data powers real-time advertising /slideshow/real-time-advertising-how-technology-and-data-powers-realtime-advertising/35036446 googlefinal-140523040745-phpapp01
How technology and data powers real-time advertising, by Tim Gentry, The Guardian. Presented at MediaSense's #realtimerev event in London, May 2014. www.media-sense.com]]>

How technology and data powers real-time advertising, by Tim Gentry, The Guardian. Presented at MediaSense's #realtimerev event in London, May 2014. www.media-sense.com]]>
Fri, 23 May 2014 04:07:45 GMT /slideshow/real-time-advertising-how-technology-and-data-powers-realtime-advertising/35036446 mediasense@slideshare.net(mediasense) Real Time Advertising: Google, How technology and data powers real-time advertising mediasense How technology and data powers real-time advertising, by Tim Gentry, The Guardian. Presented at MediaSense's #realtimerev event in London, May 2014. www.media-sense.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/googlefinal-140523040745-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> How technology and data powers real-time advertising, by Tim Gentry, The Guardian. Presented at MediaSense&#39;s #realtimerev event in London, May 2014. www.media-sense.com
Real Time Advertising: Google, How technology and data powers real-time advertising from MediaSense
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Real Time Advertising: The Guardian, The changing face of the programmatic publisher /slideshow/the-changing-face-of-the-programmatic-publisher/35036126 guardianfinal-140523035620-phpapp01
The changing face of the programmatic publisher, by Tim Gentry, Revenue Director, The Guardian Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>

The changing face of the programmatic publisher, by Tim Gentry, Revenue Director, The Guardian Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>
Fri, 23 May 2014 03:56:19 GMT /slideshow/the-changing-face-of-the-programmatic-publisher/35036126 mediasense@slideshare.net(mediasense) Real Time Advertising: The Guardian, The changing face of the programmatic publisher mediasense The changing face of the programmatic publisher, by Tim Gentry, Revenue Director, The Guardian Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/guardianfinal-140523035620-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The changing face of the programmatic publisher, by Tim Gentry, Revenue Director, The Guardian Presented at MediaSense&#39;s #realtimerev event in London, May 2014 www.media-sense.com
Real Time Advertising: The Guardian, The changing face of the programmatic publisher from MediaSense
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Real Time Advertising: Waitrose, Real time advertising through the customer lifecycle /slideshow/caroline-kinsman-waitrose/35035847 carolinekinsmanwaitrose-140523034737-phpapp01
Real Time Advertising through the customer lifecycle, by Caroline Kinsman, Manager, Online Marketing, Waitrose. Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com ]]>

Real Time Advertising through the customer lifecycle, by Caroline Kinsman, Manager, Online Marketing, Waitrose. Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com ]]>
Fri, 23 May 2014 03:47:37 GMT /slideshow/caroline-kinsman-waitrose/35035847 mediasense@slideshare.net(mediasense) Real Time Advertising: Waitrose, Real time advertising through the customer lifecycle mediasense Real Time Advertising through the customer lifecycle, by Caroline Kinsman, Manager, Online Marketing, Waitrose. Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/carolinekinsmanwaitrose-140523034737-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Real Time Advertising through the customer lifecycle, by Caroline Kinsman, Manager, Online Marketing, Waitrose. Presented at MediaSense&#39;s #realtimerev event in London, May 2014 www.media-sense.com
Real Time Advertising: Waitrose, Real time advertising through the customer lifecycle from MediaSense
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Real Time Advertising: MediaSense, 10 questions to ask before you try /slideshow/media-sense-final-top-10-35035140/35035140 mediasensefinaltop10-140523032325-phpapp01
MediaSense's Head of Digital, Ryan Kangisser, recommends 10 questions advertisers should ask Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>

MediaSense's Head of Digital, Ryan Kangisser, recommends 10 questions advertisers should ask Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com]]>
Fri, 23 May 2014 03:23:25 GMT /slideshow/media-sense-final-top-10-35035140/35035140 mediasense@slideshare.net(mediasense) Real Time Advertising: MediaSense, 10 questions to ask before you try mediasense MediaSense's Head of Digital, Ryan Kangisser, recommends 10 questions advertisers should ask Presented at MediaSense's #realtimerev event in London, May 2014 www.media-sense.com <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediasensefinaltop10-140523032325-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> MediaSense&#39;s Head of Digital, Ryan Kangisser, recommends 10 questions advertisers should ask Presented at MediaSense&#39;s #realtimerev event in London, May 2014 www.media-sense.com
Real Time Advertising: MediaSense, 10 questions to ask before you try from MediaSense
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2012 MediaSense media industry survey /slideshow/2012-media-performance-industry-survey-presentation-final/12968231 2012mediaperformanceindustrysurveypresentationfinal-120517061730-phpapp01
2012 Media Industry Survey commissioned by MediaSense to assess the industry’s thinking on key issues that define the media industry]]>

2012 Media Industry Survey commissioned by MediaSense to assess the industry’s thinking on key issues that define the media industry]]>
Thu, 17 May 2012 06:17:28 GMT /slideshow/2012-media-performance-industry-survey-presentation-final/12968231 mediasense@slideshare.net(mediasense) 2012 MediaSense media industry survey mediasense 2012 Media Industry Survey commissioned by MediaSense to assess the industry’s thinking on key issues that define the media industry <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2012mediaperformanceindustrysurveypresentationfinal-120517061730-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 2012 Media Industry Survey commissioned by MediaSense to assess the industry’s thinking on key issues that define the media industry
2012 MediaSense media industry survey from MediaSense
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Industry survey on international pitching /slideshow/industry-survey-on-international-pitching/7010155 industrysurveyoninternationalpitchingsummary220211-110222033813-phpapp02
Survey among brand owners, pitch consultants and agencies The objective was to gauge industry perspectives on the key criteria for media pitches, and to identify key moments during the pitch processes Findings focussed around: - Why pitches occur - Key success factors - Key moments in the process - Media buying commitments ]]>

Survey among brand owners, pitch consultants and agencies The objective was to gauge industry perspectives on the key criteria for media pitches, and to identify key moments during the pitch processes Findings focussed around: - Why pitches occur - Key success factors - Key moments in the process - Media buying commitments ]]>
Tue, 22 Feb 2011 03:38:04 GMT /slideshow/industry-survey-on-international-pitching/7010155 mediasense@slideshare.net(mediasense) Industry survey on international pitching mediasense Survey among brand owners, pitch consultants and agencies The objective was to gauge industry perspectives on the key criteria for media pitches, and to identify key moments during the pitch processes Findings focussed around: - Why pitches occur - Key success factors - Key moments in the process - Media buying commitments <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/industrysurveyoninternationalpitchingsummary220211-110222033813-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Survey among brand owners, pitch consultants and agencies The objective was to gauge industry perspectives on the key criteria for media pitches, and to identify key moments during the pitch processes Findings focussed around: - Why pitches occur - Key success factors - Key moments in the process - Media buying commitments
Industry survey on international pitching from MediaSense
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Which Way Now? Justin Gibbons, work.research /slideshow/2010-media-performance-industry-survey-report-final/5727417 2010mediaperformanceindustrysurveyreportfinal-101110094934-phpapp02
In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.]]>

In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.]]>
Wed, 10 Nov 2010 09:49:28 GMT /slideshow/2010-media-performance-industry-survey-report-final/5727417 mediasense@slideshare.net(mediasense) Which Way Now? Justin Gibbons, work.research mediasense In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2010mediaperformanceindustrysurveyreportfinal-101110094934-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, Justin Gibbons summarises the key findings from our new research and concluded that as an industry, we value what we measure but we are measuring the wrong stuff; not what drives performance.
Which Way Now? Justin Gibbons, work.research from MediaSense
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Which Way Now? Rupert Day, GroupM /slideshow/which-way-now-rupert-day-groupm/5726937 rupertdaywhichwaynowpp-101110085451-phpapp01
In this presentation, Rupert Day states that the media industry over-values what can be measured. He explains why we must optimise on objectives rather than by media channel, and why media companies must get into the tech co segment.]]>

In this presentation, Rupert Day states that the media industry over-values what can be measured. He explains why we must optimise on objectives rather than by media channel, and why media companies must get into the tech co segment.]]>
Wed, 10 Nov 2010 08:54:41 GMT /slideshow/which-way-now-rupert-day-groupm/5726937 mediasense@slideshare.net(mediasense) Which Way Now? Rupert Day, GroupM mediasense In this presentation, Rupert Day states that the media industry over-values what can be measured. He explains why we must optimise on objectives rather than by media channel, and why media companies must get into the tech co segment. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rupertdaywhichwaynowpp-101110085451-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, Rupert Day states that the media industry over-values what can be measured. He explains why we must optimise on objectives rather than by media channel, and why media companies must get into the tech co segment.
Which Way Now? Rupert Day, GroupM from MediaSense
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Which Way Now? Dominic Grounsell, Capital One /slideshow/which-way-now-dominic-grounsell-capital-one/5726572 mediasensepresentation-3rdnov2010master-101110082731-phpapp01
In this presentation, Dominic Grounsell offered a client viewpoint. He suggested that clients’ requirements from their media agencies had changed massively. He argues convincingly that this is the age of machine marketing, and agencies need to understand and apply the right metrics to a client’s business, such as cost to acquire and net present value by channel and by customer. Reach and frequency are useful to know, but not what drives performance. Dominic wants his agencies to be advisors, welcoming a constructive dialogue with media owners. Agencies need to push clients to take more risks but in an environment that is safe and secure.]]>

In this presentation, Dominic Grounsell offered a client viewpoint. He suggested that clients’ requirements from their media agencies had changed massively. He argues convincingly that this is the age of machine marketing, and agencies need to understand and apply the right metrics to a client’s business, such as cost to acquire and net present value by channel and by customer. Reach and frequency are useful to know, but not what drives performance. Dominic wants his agencies to be advisors, welcoming a constructive dialogue with media owners. Agencies need to push clients to take more risks but in an environment that is safe and secure.]]>
Wed, 10 Nov 2010 08:27:22 GMT /slideshow/which-way-now-dominic-grounsell-capital-one/5726572 mediasense@slideshare.net(mediasense) Which Way Now? Dominic Grounsell, Capital One mediasense In this presentation, Dominic Grounsell offered a client viewpoint. He suggested that clients’ requirements from their media agencies had changed massively. He argues convincingly that this is the age of machine marketing, and agencies need to understand and apply the right metrics to a client’s business, such as cost to acquire and net present value by channel and by customer. Reach and frequency are useful to know, but not what drives performance. Dominic wants his agencies to be advisors, welcoming a constructive dialogue with media owners. Agencies need to push clients to take more risks but in an environment that is safe and secure. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mediasensepresentation-3rdnov2010master-101110082731-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, Dominic Grounsell offered a client viewpoint. He suggested that clients’ requirements from their media agencies had changed massively. He argues convincingly that this is the age of machine marketing, and agencies need to understand and apply the right metrics to a client’s business, such as cost to acquire and net present value by channel and by customer. Reach and frequency are useful to know, but not what drives performance. Dominic wants his agencies to be advisors, welcoming a constructive dialogue with media owners. Agencies need to push clients to take more risks but in an environment that is safe and secure.
Which Way Now? Dominic Grounsell, Capital One from MediaSense
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Which Way Now? Phil Georgiadis, Walker Media /slideshow/which-way-now-phil-geo/5726398 changemediasensepresentation2-101110081826-phpapp02
In this presentation, Phil Georgiadis argues that the industry spends too much time worrying about the next big thing as opposed to fully understanding how to exploit the current big thing. As examples he suggested that Touchpoints surveys encourage the wrong planning behaviours, and digital media’s importance in media planning has been exaggerated. Where change is required however is in the media trading market, which needs to overhaul its habits.]]>

In this presentation, Phil Georgiadis argues that the industry spends too much time worrying about the next big thing as opposed to fully understanding how to exploit the current big thing. As examples he suggested that Touchpoints surveys encourage the wrong planning behaviours, and digital media’s importance in media planning has been exaggerated. Where change is required however is in the media trading market, which needs to overhaul its habits.]]>
Wed, 10 Nov 2010 08:18:23 GMT /slideshow/which-way-now-phil-geo/5726398 mediasense@slideshare.net(mediasense) Which Way Now? Phil Georgiadis, Walker Media mediasense In this presentation, Phil Georgiadis argues that the industry spends too much time worrying about the next big thing as opposed to fully understanding how to exploit the current big thing. As examples he suggested that Touchpoints surveys encourage the wrong planning behaviours, and digital media’s importance in media planning has been exaggerated. Where change is required however is in the media trading market, which needs to overhaul its habits. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/changemediasensepresentation2-101110081826-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, Phil Georgiadis argues that the industry spends too much time worrying about the next big thing as opposed to fully understanding how to exploit the current big thing. As examples he suggested that Touchpoints surveys encourage the wrong planning behaviours, and digital media’s importance in media planning has been exaggerated. Where change is required however is in the media trading market, which needs to overhaul its habits.
Which Way Now? Phil Georgiadis, Walker Media from MediaSense
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Which Way Now? Andy Pearch, MediaSense /slideshow/which-way-now-andy-pearch/5715471 andypearchwhichwaynowpp-101109085751-phpapp02
In this presentation, Andy Pearch stated that the current models of performance evaluation, relationship management and remuneration have each failed to reflect that changes in the media landscape, in communications technology and in consumer empowerment over the last 20 years. He suggested that current ‘best practice’ is sometimes counterproductive and discourages media agencies from taking commercial or creative risks for their clients. The industry needs a reboot.]]>

In this presentation, Andy Pearch stated that the current models of performance evaluation, relationship management and remuneration have each failed to reflect that changes in the media landscape, in communications technology and in consumer empowerment over the last 20 years. He suggested that current ‘best practice’ is sometimes counterproductive and discourages media agencies from taking commercial or creative risks for their clients. The industry needs a reboot.]]>
Tue, 09 Nov 2010 08:57:33 GMT /slideshow/which-way-now-andy-pearch/5715471 mediasense@slideshare.net(mediasense) Which Way Now? Andy Pearch, MediaSense mediasense In this presentation, Andy Pearch stated that the current models of performance evaluation, relationship management and remuneration have each failed to reflect that changes in the media landscape, in communications technology and in consumer empowerment over the last 20 years. He suggested that current ‘best practice’ is sometimes counterproductive and discourages media agencies from taking commercial or creative risks for their clients. The industry needs a reboot. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/andypearchwhichwaynowpp-101109085751-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, Andy Pearch stated that the current models of performance evaluation, relationship management and remuneration have each failed to reflect that changes in the media landscape, in communications technology and in consumer empowerment over the last 20 years. He suggested that current ‘best practice’ is sometimes counterproductive and discourages media agencies from taking commercial or creative risks for their clients. The industry needs a reboot.
Which Way Now? Andy Pearch, MediaSense from MediaSense
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https://cdn.slidesharecdn.com/profile-photo-mediasense-48x48.jpg?cb=1522993120 MediaSense are media advisors specialising in engineering value & navigating change for better outcomes across paid, earned & owned media. www.media-sense.com https://cdn.slidesharecdn.com/ss_thumbnails/introductionfinal-140523043506-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/rea-35037264/35037264 Real Time Advertising:... https://cdn.slidesharecdn.com/ss_thumbnails/projectsunblockfinal-140523043149-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/real-time-advertising-ensuring-quality-and-brand-protection/35037170 Real Time Advertising:... https://cdn.slidesharecdn.com/ss_thumbnails/martinkellyinfectiousmedia-140523041816-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/real-time-advertising-why-realtime-advertising-is-game-changing/35036774 Real Time Advertising:...