ºÝºÝߣshows by User: onefurther / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: onefurther / Thu, 17 Mar 2022 13:20:11 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: onefurther Ticketing Usability Pitfalls /slideshow/ticketing-usability-pitfalls/251369098 tcp-ticketingusability-220317132011
Chris Unitt's slides from the 2022 Ticketing Professionals Conference.]]>
Chris Unitt's slides from the 2022 Ticketing Professionals Conference.]]> Thu, 17 Mar 2022 13:20:11 GMT /slideshow/ticketing-usability-pitfalls/251369098 onefurther@slideshare.net(onefurther) Ticketing Usability Pitfalls onefurther Chris Unitt's slides from the 2022 Ticketing Professionals Conference. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tcp-ticketingusability-220317132011-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Chris Unitt&#39;s slides from the 2022 Ticketing Professionals Conference.
Ticketing Usability Pitfalls from One Further
]]> 146 0 https://cdn.slidesharecdn.com/ss_thumbnails/tcp-ticketingusability-220317132011-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 One Further - Spektrix and Google Analytics 4 /slideshow/one-further-spektrix-and-google-analytics-4/241611260 onefurther-spektrixandgoogleanalytics4-210120152126
Chris Unitt's slides from a Spektrix webinar: Introducing the new Google Analytics]]>
Chris Unitt's slides from a Spektrix webinar: Introducing the new Google Analytics]]> Wed, 20 Jan 2021 15:21:26 GMT /slideshow/one-further-spektrix-and-google-analytics-4/241611260 onefurther@slideshare.net(onefurther) One Further - Spektrix and Google Analytics 4 onefurther Chris Unitt's slides from a Spektrix webinar: Introducing the new Google Analytics <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/onefurther-spektrixandgoogleanalytics4-210120152126-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Chris Unitt&#39;s slides from a Spektrix webinar: Introducing the new Google Analytics
One Further - Spektrix and Google Analytics 4 from One Further
]]> 1432 0 https://cdn.slidesharecdn.com/ss_thumbnails/onefurther-spektrixandgoogleanalytics4-210120152126-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 MCG Conference 2020 - Entertaining audiences in a time of crisis /slideshow/mcg-conference-2020-entertaining-audiences-in-a-time-of-crisis/239918061 alixgeddes-mcgconference2020-final-entertainingaudiencesinatimeofcrisis-201209110907
Alix Geddes' talk on 'Entertaining audiences in a time of crisis' from the Museum Computer Group Conference 2020. More info at https://onefurther.com/mcg]]>
Alix Geddes' talk on 'Entertaining audiences in a time of crisis' from the Museum Computer Group Conference 2020. More info at https://onefurther.com/mcg]]> Wed, 09 Dec 2020 11:09:07 GMT /slideshow/mcg-conference-2020-entertaining-audiences-in-a-time-of-crisis/239918061 onefurther@slideshare.net(onefurther) MCG Conference 2020 - Entertaining audiences in a time of crisis onefurther Alix Geddes' talk on 'Entertaining audiences in a time of crisis' from the Museum Computer Group Conference 2020. More info at https://onefurther.com/mcg <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/alixgeddes-mcgconference2020-final-entertainingaudiencesinatimeofcrisis-201209110907-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Alix Geddes&#39; talk on &#39;Entertaining audiences in a time of crisis&#39; from the Museum Computer Group Conference 2020. More info at https://onefurther.com/mcg
MCG Conference 2020 - Entertaining audiences in a time of crisis from One Further
]]> 439 0 https://cdn.slidesharecdn.com/ss_thumbnails/alixgeddes-mcgconference2020-final-entertainingaudiencesinatimeofcrisis-201209110907-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Broadening online engagement /slideshow/broadening-online-engagement/233307753 ama-broadeningonlineengagement-200506222958
ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.]]>
ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.]]> Wed, 06 May 2020 22:29:58 GMT /slideshow/broadening-online-engagement/233307753 onefurther@slideshare.net(onefurther) Broadening online engagement onefurther ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-broadeningonlineengagement-200506222958-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.
Broadening online engagement from One Further
]]> 256 0 https://cdn.slidesharecdn.com/ss_thumbnails/ama-broadeningonlineengagement-200506222958-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Digital audience development /slideshow/digital-audience-development/233008225 ama-webinar-digitalaudiencedevelopment-web-200501155126
ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.]]>
ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.]]> Fri, 01 May 2020 15:51:25 GMT /slideshow/digital-audience-development/233008225 onefurther@slideshare.net(onefurther) Digital audience development onefurther ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-webinar-digitalaudiencedevelopment-web-200501155126-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from a webinar delivered by Chris Unitt from One Further, a digital consultancy working with cultural and heritage organisations. This Digital Heritage Lab session was funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative.
Digital audience development from One Further
]]> 134 0 https://cdn.slidesharecdn.com/ss_thumbnails/ama-webinar-digitalaudiencedevelopment-web-200501155126-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Accessibility Guidelines - What You Need To Know | Chris Unitt | AMA Beyond Digital 2019 /slideshow/accessibility-guidelines-what-you-need-to-know-chris-unitt-ama-beyond-digital-2019-202316398/202316398 ama-dmd19-websiteaccessibilityonlineversion-191206145045
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019. With more and more emphasis being put on making sure our buildings and offerings can be experienced by the widest group of people, it’s important that our digital content is also up to scratch. This session went through the four principles of digital accessibility and covered the tools and checks you can use to meet the relevant guidelines. In case you're wondering, the black bar along the bottom was left so there would be space for subtitling.]]>
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019. With more and more emphasis being put on making sure our buildings and offerings can be experienced by the widest group of people, it’s important that our digital content is also up to scratch. This session went through the four principles of digital accessibility and covered the tools and checks you can use to meet the relevant guidelines. In case you're wondering, the black bar along the bottom was left so there would be space for subtitling.]]> Fri, 06 Dec 2019 14:50:45 GMT /slideshow/accessibility-guidelines-what-you-need-to-know-chris-unitt-ama-beyond-digital-2019-202316398/202316398 onefurther@slideshare.net(onefurther) Accessibility Guidelines - What You Need To Know | Chris Unitt | AMA Beyond Digital 2019 onefurther ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019. With more and more emphasis being put on making sure our buildings and offerings can be experienced by the widest group of people, it’s important that our digital content is also up to scratch. This session went through the four principles of digital accessibility and covered the tools and checks you can use to meet the relevant guidelines. In case you're wondering, the black bar along the bottom was left so there would be space for subtitling. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-dmd19-websiteaccessibilityonlineversion-191206145045-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from the talk by One Further&#39;s Chris Unitt at the Arts Marketing Association&#39;s Beyond Digital 2019. With more and more emphasis being put on making sure our buildings and offerings can be experienced by the widest group of people, it’s important that our digital content is also up to scratch. This session went through the four principles of digital accessibility and covered the tools and checks you can use to meet the relevant guidelines. In case you&#39;re wondering, the black bar along the bottom was left so there would be space for subtitling.
Accessibility Guidelines - What You Need To Know | Chris Unitt | AMA Beyond Digital 2019 from One Further
]]> 194 1 https://cdn.slidesharecdn.com/ss_thumbnails/ama-dmd19-websiteaccessibilityonlineversion-191206145045-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Data - how to listen | Chris Unitt | AMA Beyond Digital 2019 /slideshow/data-how-to-listen-chris-unitt-ama-beyond-digital-2019/202312121 ama-dmd19-dataonlineversion-191206143841
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019. Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences.]]>
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019. Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences.]]> Fri, 06 Dec 2019 14:38:41 GMT /slideshow/data-how-to-listen-chris-unitt-ama-beyond-digital-2019/202312121 onefurther@slideshare.net(onefurther) Data - how to listen | Chris Unitt | AMA Beyond Digital 2019 onefurther ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association's Beyond Digital 2019. Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-dmd19-dataonlineversion-191206143841-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from the talk by One Further&#39;s Chris Unitt at the Arts Marketing Association&#39;s Beyond Digital 2019. Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences.
Data - how to listen | Chris Unitt | AMA Beyond Digital 2019 from One Further
]]> 175 2 https://cdn.slidesharecdn.com/ss_thumbnails/ama-dmd19-dataonlineversion-191206143841-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Rethinking Your Social Media | Chris Unitt | AMA Conference 2019 /slideshow/rethinking-your-social-media-chris-unitt-ama-conference-2019/155028932 rethinkingyoursocialmedia-190711231908
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association Conference 2019. It’s easy for social media to become something you just churn out, unable to put too much time and thought into what you’re posting and why. Feeling like you’re stuck in a rut? Using data from across the sector, this session explored how to make the best use of the platforms you’re using, the content you’re sharing, and the conversations you’re having. By the way, the hamster slide will make no sense at all in this context. You had to be there.]]>
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association Conference 2019. It’s easy for social media to become something you just churn out, unable to put too much time and thought into what you’re posting and why. Feeling like you’re stuck in a rut? Using data from across the sector, this session explored how to make the best use of the platforms you’re using, the content you’re sharing, and the conversations you’re having. By the way, the hamster slide will make no sense at all in this context. You had to be there.]]> Thu, 11 Jul 2019 23:19:08 GMT /slideshow/rethinking-your-social-media-chris-unitt-ama-conference-2019/155028932 onefurther@slideshare.net(onefurther) Rethinking Your Social Media | Chris Unitt | AMA Conference 2019 onefurther ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association Conference 2019. It’s easy for social media to become something you just churn out, unable to put too much time and thought into what you’re posting and why. Feeling like you’re stuck in a rut? Using data from across the sector, this session explored how to make the best use of the platforms you’re using, the content you’re sharing, and the conversations you’re having. By the way, the hamster slide will make no sense at all in this context. You had to be there. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/rethinkingyoursocialmedia-190711231908-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from the talk by One Further&#39;s Chris Unitt at the Arts Marketing Association Conference 2019. It’s easy for social media to become something you just churn out, unable to put too much time and thought into what you’re posting and why. Feeling like you’re stuck in a rut? Using data from across the sector, this session explored how to make the best use of the platforms you’re using, the content you’re sharing, and the conversations you’re having. By the way, the hamster slide will make no sense at all in this context. You had to be there.
Rethinking Your Social Media | Chris Unitt | AMA Conference 2019 from One Further
]]> 903 4 https://cdn.slidesharecdn.com/ss_thumbnails/rethinkingyoursocialmedia-190711231908-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO for Cultural Organisations | Chris Unitt | AMA Conference 2019 /onefurther/seo-for-cultural-organisations-chris-unitt-ama-conference-2019 seo-chrisunitt-190711231029
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association Conference 2019. Search engines (and Google in particular) send huge amounts of traffic to the websites of arts and cultural organisations. This session looked at how to get the search engines working in your favour. From the technical basics, to local SEO, where to focus your efforts and - just as importantly - where not to waste your time.]]>
ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association Conference 2019. Search engines (and Google in particular) send huge amounts of traffic to the websites of arts and cultural organisations. This session looked at how to get the search engines working in your favour. From the technical basics, to local SEO, where to focus your efforts and - just as importantly - where not to waste your time.]]> Thu, 11 Jul 2019 23:10:29 GMT /onefurther/seo-for-cultural-organisations-chris-unitt-ama-conference-2019 onefurther@slideshare.net(onefurther) SEO for Cultural Organisations | Chris Unitt | AMA Conference 2019 onefurther ºÝºÝߣs from the talk by One Further's Chris Unitt at the Arts Marketing Association Conference 2019. Search engines (and Google in particular) send huge amounts of traffic to the websites of arts and cultural organisations. This session looked at how to get the search engines working in your favour. From the technical basics, to local SEO, where to focus your efforts and - just as importantly - where not to waste your time. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-chrisunitt-190711231029-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs from the talk by One Further&#39;s Chris Unitt at the Arts Marketing Association Conference 2019. Search engines (and Google in particular) send huge amounts of traffic to the websites of arts and cultural organisations. This session looked at how to get the search engines working in your favour. From the technical basics, to local SEO, where to focus your efforts and - just as importantly - where not to waste your time.
SEO for Cultural Organisations | Chris Unitt | AMA Conference 2019 from One Further
]]> 826 2 https://cdn.slidesharecdn.com/ss_thumbnails/seo-chrisunitt-190711231029-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Connecting Audience Data | Chris Unitt | AMA Conference 2019 /slideshow/connecting-audience-data-chris-unitt-ama-conference-2019/155024998 connectingaudiencedata-190711223306
ºÝºÝߣs to accompany Chris Unitt's talk at the Arts Marketing Association Conference 2019. Bringing your audience data together and creating the fabled ‘single customer view’ might feel like an impossible task. CRM, web analytics, social media and maybe even spreadsheets hold valuable information. So what’s the best way to bring this all together? This session was about the challenges and opportunities when faced with data like this.]]>
ºÝºÝߣs to accompany Chris Unitt's talk at the Arts Marketing Association Conference 2019. Bringing your audience data together and creating the fabled ‘single customer view’ might feel like an impossible task. CRM, web analytics, social media and maybe even spreadsheets hold valuable information. So what’s the best way to bring this all together? This session was about the challenges and opportunities when faced with data like this.]]> Thu, 11 Jul 2019 22:33:06 GMT /slideshow/connecting-audience-data-chris-unitt-ama-conference-2019/155024998 onefurther@slideshare.net(onefurther) Connecting Audience Data | Chris Unitt | AMA Conference 2019 onefurther ºÝºÝߣs to accompany Chris Unitt's talk at the Arts Marketing Association Conference 2019. Bringing your audience data together and creating the fabled ‘single customer view’ might feel like an impossible task. CRM, web analytics, social media and maybe even spreadsheets hold valuable information. So what’s the best way to bring this all together? This session was about the challenges and opportunities when faced with data like this. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/connectingaudiencedata-190711223306-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ºÝºÝߣs to accompany Chris Unitt&#39;s talk at the Arts Marketing Association Conference 2019. Bringing your audience data together and creating the fabled ‘single customer view’ might feel like an impossible task. CRM, web analytics, social media and maybe even spreadsheets hold valuable information. So what’s the best way to bring this all together? This session was about the challenges and opportunities when faced with data like this.
Connecting Audience Data | Chris Unitt | AMA Conference 2019 from One Further
]]> 857 3 https://cdn.slidesharecdn.com/ss_thumbnails/connectingaudiencedata-190711223306-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DATA - insights to inform your strategy #AMAfuturenow /slideshow/data-insights-to-inform-your-strategy-amafuturenow/125148527 ama-cutalk2-slideshare-181206111428
Using data to make small, incremental improvements to your tactics will add up over time. But how do you use data to inform strategy, test new offerings, and validate the bigger opportunities that might be out there? In this session, I showed how to use commonly available tools and some imaginative techniques to find and research new audiences, test new offerings, and understand your competitors. From a talk given by One Further's Chris Unitt at Future Now, the AMA Digital Marketing Day 2018.]]>
Using data to make small, incremental improvements to your tactics will add up over time. But how do you use data to inform strategy, test new offerings, and validate the bigger opportunities that might be out there? In this session, I showed how to use commonly available tools and some imaginative techniques to find and research new audiences, test new offerings, and understand your competitors. From a talk given by One Further's Chris Unitt at Future Now, the AMA Digital Marketing Day 2018.]]> Thu, 06 Dec 2018 11:14:28 GMT /slideshow/data-insights-to-inform-your-strategy-amafuturenow/125148527 onefurther@slideshare.net(onefurther) DATA - insights to inform your strategy #AMAfuturenow onefurther Using data to make small, incremental improvements to your tactics will add up over time. But how do you use data to inform strategy, test new offerings, and validate the bigger opportunities that might be out there? In this session, I showed how to use commonly available tools and some imaginative techniques to find and research new audiences, test new offerings, and understand your competitors. From a talk given by One Further's Chris Unitt at Future Now, the AMA Digital Marketing Day 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-cutalk2-slideshare-181206111428-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Using data to make small, incremental improvements to your tactics will add up over time. But how do you use data to inform strategy, test new offerings, and validate the bigger opportunities that might be out there? In this session, I showed how to use commonly available tools and some imaginative techniques to find and research new audiences, test new offerings, and understand your competitors. From a talk given by One Further&#39;s Chris Unitt at Future Now, the AMA Digital Marketing Day 2018.
DATA - insights to inform your strategy #AMAfuturenow from One Further
]]> 467 3 https://cdn.slidesharecdn.com/ss_thumbnails/ama-cutalk2-slideshare-181206111428-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 DATA: The basics, and how to use it #AMAfuturenow /onefurther/data-the-basics-and-how-to-use-it-amafuturenow ama-cutalk1slideshare-181206111240
We all want to create better campaigns, improve our websites, and give our audiences what they’re looking for. With all the data we’re collecting, the answers must be in there somewhere, right? In this session, I shared tools and techniques you can use to remove guesswork and let your data show you the way. From a talk given by One Further's Chris Unitt at Future Now, the AMA Digital Marketing Day 2018.]]>
We all want to create better campaigns, improve our websites, and give our audiences what they’re looking for. With all the data we’re collecting, the answers must be in there somewhere, right? In this session, I shared tools and techniques you can use to remove guesswork and let your data show you the way. From a talk given by One Further's Chris Unitt at Future Now, the AMA Digital Marketing Day 2018.]]> Thu, 06 Dec 2018 11:12:40 GMT /onefurther/data-the-basics-and-how-to-use-it-amafuturenow onefurther@slideshare.net(onefurther) DATA: The basics, and how to use it #AMAfuturenow onefurther We all want to create better campaigns, improve our websites, and give our audiences what they’re looking for. With all the data we’re collecting, the answers must be in there somewhere, right? In this session, I shared tools and techniques you can use to remove guesswork and let your data show you the way. From a talk given by One Further's Chris Unitt at Future Now, the AMA Digital Marketing Day 2018. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ama-cutalk1slideshare-181206111240-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We all want to create better campaigns, improve our websites, and give our audiences what they’re looking for. With all the data we’re collecting, the answers must be in there somewhere, right? In this session, I shared tools and techniques you can use to remove guesswork and let your data show you the way. From a talk given by One Further&#39;s Chris Unitt at Future Now, the AMA Digital Marketing Day 2018.
DATA: The basics, and how to use it #AMAfuturenow from One Further
]]> 446 1 https://cdn.slidesharecdn.com/ss_thumbnails/ama-cutalk1slideshare-181206111240-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Using Google Analytics with your eyes closed /slideshow/using-google-analytics-with-your-eyes-closed/75915488 usinggoogleanalyticswithyoureyesclosed-170512094538
Or, making use of the data in Google Analytics without even having to log in]]>
Or, making use of the data in Google Analytics without even having to log in]]> Fri, 12 May 2017 09:45:38 GMT /slideshow/using-google-analytics-with-your-eyes-closed/75915488 onefurther@slideshare.net(onefurther) Using Google Analytics with your eyes closed onefurther Or, making use of the data in Google Analytics without even having to log in <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/usinggoogleanalyticswithyoureyesclosed-170512094538-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Or, making use of the data in Google Analytics without even having to log in
Using Google Analytics with your eyes closed from One Further
]]> 605 3 https://cdn.slidesharecdn.com/ss_thumbnails/usinggoogleanalyticswithyoureyesclosed-170512094538-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Museum Dashboard /slideshow/the-museum-dashboard/47234000 mntalk-150421052159-conversion-gate02
Get the full notes at: http://onefurther.com/general/museumnext-museum-dashboard ºÝºÝߣs from the presentation by Kati Price (V&A) and Chris Unitt (One Further) at MuseumNext in Geneva, April 2015. Presentation summary: The V&A needed a digital dashboard - or did they? Head of digital media, Kati Price, found herself at a crossroads. One route led to an insightful and actionable tool; the other to a meaningless and superficial report. She turned to analytics expert Chris Unitt for some help. They’ll talk through the process from initial brief to dashboard beta and plans for where they take the dashboard next. They’ll explain what they learnt on the way (seven things and counting…), and share insights and tales of what works and what doesn’t when it comes to building a digital dashboard for your organisation.]]>
Get the full notes at: http://onefurther.com/general/museumnext-museum-dashboard ºÝºÝߣs from the presentation by Kati Price (V&A) and Chris Unitt (One Further) at MuseumNext in Geneva, April 2015. Presentation summary: The V&A needed a digital dashboard - or did they? Head of digital media, Kati Price, found herself at a crossroads. One route led to an insightful and actionable tool; the other to a meaningless and superficial report. She turned to analytics expert Chris Unitt for some help. They’ll talk through the process from initial brief to dashboard beta and plans for where they take the dashboard next. They’ll explain what they learnt on the way (seven things and counting…), and share insights and tales of what works and what doesn’t when it comes to building a digital dashboard for your organisation.]]> Tue, 21 Apr 2015 05:21:59 GMT /slideshow/the-museum-dashboard/47234000 onefurther@slideshare.net(onefurther) The Museum Dashboard onefurther Get the full notes at: http://onefurther.com/general/museumnext-museum-dashboard ºÝºÝߣs from the presentation by Kati Price (V&A) and Chris Unitt (One Further) at MuseumNext in Geneva, April 2015. Presentation summary: The V&A needed a digital dashboard - or did they? Head of digital media, Kati Price, found herself at a crossroads. One route led to an insightful and actionable tool; the other to a meaningless and superficial report. She turned to analytics expert Chris Unitt for some help. They’ll talk through the process from initial brief to dashboard beta and plans for where they take the dashboard next. They’ll explain what they learnt on the way (seven things and counting…), and share insights and tales of what works and what doesn’t when it comes to building a digital dashboard for your organisation. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mntalk-150421052159-conversion-gate02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Get the full notes at: http://onefurther.com/general/museumnext-museum-dashboard ºÝºÝߣs from the presentation by Kati Price (V&amp;A) and Chris Unitt (One Further) at MuseumNext in Geneva, April 2015. Presentation summary: The V&amp;A needed a digital dashboard - or did they? Head of digital media, Kati Price, found herself at a crossroads. One route led to an insightful and actionable tool; the other to a meaningless and superficial report. She turned to analytics expert Chris Unitt for some help. They’ll talk through the process from initial brief to dashboard beta and plans for where they take the dashboard next. They’ll explain what they learnt on the way (seven things and counting…), and share insights and tales of what works and what doesn’t when it comes to building a digital dashboard for your organisation.
The Museum Dashboard from One Further
]]> 6170 5 https://cdn.slidesharecdn.com/ss_thumbnails/mntalk-150421052159-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What is digital audience development? /slideshow/what-is-digital-audience-development/39510127 whatisdigitalaudiencedevelopment-140925033054-phpapp01
Exploring how arts organisations can: 1) use digital media/tech to develop their audiences 2) better develop digital-only audiences From a talk given at Art of Digital London, 19 September 2014. For details see: http://www.aodl.org.uk/post/94988037780/aodl-meetup-deconstructing-digital-audiences Get the audio: https://soundcloud.com/cpvn/aodl-deconstructing-digital-audiences-digital-journeys (starts around 33 mins).]]>
Exploring how arts organisations can: 1) use digital media/tech to develop their audiences 2) better develop digital-only audiences From a talk given at Art of Digital London, 19 September 2014. For details see: http://www.aodl.org.uk/post/94988037780/aodl-meetup-deconstructing-digital-audiences Get the audio: https://soundcloud.com/cpvn/aodl-deconstructing-digital-audiences-digital-journeys (starts around 33 mins).]]> Thu, 25 Sep 2014 03:30:54 GMT /slideshow/what-is-digital-audience-development/39510127 onefurther@slideshare.net(onefurther) What is digital audience development? onefurther Exploring how arts organisations can: 1) use digital media/tech to develop their audiences 2) better develop digital-only audiences From a talk given at Art of Digital London, 19 September 2014. For details see: http://www.aodl.org.uk/post/94988037780/aodl-meetup-deconstructing-digital-audiences Get the audio: https://soundcloud.com/cpvn/aodl-deconstructing-digital-audiences-digital-journeys (starts around 33 mins). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/whatisdigitalaudiencedevelopment-140925033054-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Exploring how arts organisations can: 1) use digital media/tech to develop their audiences 2) better develop digital-only audiences From a talk given at Art of Digital London, 19 September 2014. For details see: http://www.aodl.org.uk/post/94988037780/aodl-meetup-deconstructing-digital-audiences Get the audio: https://soundcloud.com/cpvn/aodl-deconstructing-digital-audiences-digital-journeys (starts around 33 mins).
What is digital audience development? from One Further
]]> 2373 5 https://cdn.slidesharecdn.com/ss_thumbnails/whatisdigitalaudiencedevelopment-140925033054-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-onefurther-48x48.jpg?cb=1647522900 One Further is a digital analytics and user research agency. onefurther.com https://cdn.slidesharecdn.com/ss_thumbnails/tcp-ticketingusability-220317132011-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ticketing-usability-pitfalls/251369098 Ticketing Usability Pi... https://cdn.slidesharecdn.com/ss_thumbnails/onefurther-spektrixandgoogleanalytics4-210120152126-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/one-further-spektrix-and-google-analytics-4/241611260 One Further - Spektrix... https://cdn.slidesharecdn.com/ss_thumbnails/alixgeddes-mcgconference2020-final-entertainingaudiencesinatimeofcrisis-201209110907-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/mcg-conference-2020-entertaining-audiences-in-a-time-of-crisis/239918061 MCG Conference 2020 - ...