際際滷shows by User: peopleizers / http://www.slideshare.net/images/logo.gif 際際滷shows by User: peopleizers / Thu, 06 Mar 2014 08:52:12 GMT 際際滷Share feed for 際際滷shows by User: peopleizers Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers /slideshow/dead-or-alive-facebook-and-the-7-deadly-sins-of-marketers/31991934 all-things-fbbudapestfinalwidescreen-140306085212-phpapp01
Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)]]>
Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)]]> Thu, 06 Mar 2014 08:52:12 GMT /slideshow/dead-or-alive-facebook-and-the-7-deadly-sins-of-marketers/31991934 peopleizers@slideshare.net(peopleizers) Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers peopleizers Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;) <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/all-things-fbbudapestfinalwidescreen-140306085212-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers from Peopleizers
]]> 924 4 https://cdn.slidesharecdn.com/ss_thumbnails/all-things-fbbudapestfinalwidescreen-140306085212-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 From Profit To Purpose: Marketing Can Change The World (Coca Cola Case) /slideshow/from-profit-to-purpose-marketing-can-change-the-world-coca-cola-case/24248096 cannesreportprofittopurposeenglish-130715084807-phpapp01
This presentation was held at the After Cannes Lions Report in Stuttgart on July 9th, 2013. Lefti did present the key take aways of the "Work That Matters" session held by Jonathan Mildenhall and Ivan Pollard of The Coca Cola Company and made it clear that the future belongs to purpose driven business and marketing which inspires consumers to take action. Coca Cola as a brand went against convention to challenge racial divides, gender stereotypes and shining a light on issues and causes that truly matter. They believe in the truly profound effect creativity can have to inspire real behavior change. It's about the simple fact that provoking happiness in big and small ways really does matter. The 9 principles Coca Cola has created to define work that matters: 1. Straddle Borders 2. Challenge Racial Prejudice 3. Defy Gender Stereotypes 4. Be Stubbornly Optimistic 5. Promote Real World Stories 6. Give People Reasons to Believe 7. Dont Be Serious All The Time 8. Take A Social Stand 9. Remember The Greater Good Today's consumers are ready to go beyond rational purchasing behavior. They long for more meaningful brand experiences and are attracted by brands with a bigger cause. Brands who walk this path create a magnetic pull effect which eventually leads to more success. ]]>
This presentation was held at the After Cannes Lions Report in Stuttgart on July 9th, 2013. Lefti did present the key take aways of the "Work That Matters" session held by Jonathan Mildenhall and Ivan Pollard of The Coca Cola Company and made it clear that the future belongs to purpose driven business and marketing which inspires consumers to take action. Coca Cola as a brand went against convention to challenge racial divides, gender stereotypes and shining a light on issues and causes that truly matter. They believe in the truly profound effect creativity can have to inspire real behavior change. It's about the simple fact that provoking happiness in big and small ways really does matter. The 9 principles Coca Cola has created to define work that matters: 1. Straddle Borders 2. Challenge Racial Prejudice 3. Defy Gender Stereotypes 4. Be Stubbornly Optimistic 5. Promote Real World Stories 6. Give People Reasons to Believe 7. Dont Be Serious All The Time 8. Take A Social Stand 9. Remember The Greater Good Today's consumers are ready to go beyond rational purchasing behavior. They long for more meaningful brand experiences and are attracted by brands with a bigger cause. Brands who walk this path create a magnetic pull effect which eventually leads to more success. ]]> Mon, 15 Jul 2013 08:48:07 GMT /slideshow/from-profit-to-purpose-marketing-can-change-the-world-coca-cola-case/24248096 peopleizers@slideshare.net(peopleizers) From Profit To Purpose: Marketing Can Change The World (Coca Cola Case) peopleizers This presentation was held at the After Cannes Lions Report in Stuttgart on July 9th, 2013. Lefti did present the key take aways of the "Work That Matters" session held by Jonathan Mildenhall and Ivan Pollard of The Coca Cola Company and made it clear that the future belongs to purpose driven business and marketing which inspires consumers to take action. Coca Cola as a brand went against convention to challenge racial divides, gender stereotypes and shining a light on issues and causes that truly matter. They believe in the truly profound effect creativity can have to inspire real behavior change. It's about the simple fact that provoking happiness in big and small ways really does matter. The 9 principles Coca Cola has created to define work that matters: 1. Straddle Borders 2. Challenge Racial Prejudice 3. Defy Gender Stereotypes 4. Be Stubbornly Optimistic 5. Promote Real World Stories 6. Give People Reasons to Believe 7. Dont Be Serious All The Time 8. Take A Social Stand 9. Remember The Greater Good Today's consumers are ready to go beyond rational purchasing behavior. They long for more meaningful brand experiences and are attracted by brands with a bigger cause. Brands who walk this path create a magnetic pull effect which eventually leads to more success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/cannesreportprofittopurposeenglish-130715084807-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was held at the After Cannes Lions Report in Stuttgart on July 9th, 2013. Lefti did present the key take aways of the &quot;Work That Matters&quot; session held by Jonathan Mildenhall and Ivan Pollard of The Coca Cola Company and made it clear that the future belongs to purpose driven business and marketing which inspires consumers to take action. Coca Cola as a brand went against convention to challenge racial divides, gender stereotypes and shining a light on issues and causes that truly matter. They believe in the truly profound effect creativity can have to inspire real behavior change. It&#39;s about the simple fact that provoking happiness in big and small ways really does matter. The 9 principles Coca Cola has created to define work that matters: 1. Straddle Borders 2. Challenge Racial Prejudice 3. Defy Gender Stereotypes 4. Be Stubbornly Optimistic 5. Promote Real World Stories 6. Give People Reasons to Believe 7. Dont Be Serious All The Time 8. Take A Social Stand 9. Remember The Greater Good Today&#39;s consumers are ready to go beyond rational purchasing behavior. They long for more meaningful brand experiences and are attracted by brands with a bigger cause. Brands who walk this path create a magnetic pull effect which eventually leads to more success.
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case) from Peopleizers
]]> 1209 2 https://cdn.slidesharecdn.com/ss_thumbnails/cannesreportprofittopurposeenglish-130715084807-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 安艶庄 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Social Media Beyond Borders https://de.slideshare.net/slideshow/social-media-beyond-borders/20857564 peolpeizerssmnightfinal-130509052621-phpapp01
Eleftherios Hatziioannou (Gr端nder von Peopleizers) durfte bei der 25. Social Media Night in Stuttgart im Mercedes-Benz Museum, die monatlich vom Social Media Club Stuttgart (www.smcst.de) organisiert wird, referieren. In seiner Pr辰sentation ist er auf seine Pionierarbeit f端r die Marke Mercedes-Benz im Bereich Social Media eingegangen und hat einen pers旦nliche Reisebericht vom SXSW Festival 2013 mitgebracht, in dem er 端ber aktuelle Trends und Themen gesprochen hat. Er hat seine Erkenntnisse aus Gespr辰chen mit Experten wie Brian Solis, Ted Rubin, Gary Vaynerchuck, etc. geteilt. Anschliessend ist Eleftherios Hatziioannou auf 3 Ebenen eingegangen: 1. Individualle Ebene (Change Agent), 2. Organisatorische Ebene (Abteilungsdenken), 3. Internationale Ebene (Global Player) und hat Tipps gegeben auf Basis seiner langj辰hrigen Erfahrung im Bereich Social Media und Change Management. Zu guter Letzt hat er in einem Live Interview via dozeo - einem Online Meeting Tool - Kollegen aus dem Mittleren Osten sowie Europa befragt, wie Social Media in einem internationalen Kontext funktioniert und welche Tools und Teamstrukturen daf端r genutzt werden k旦nnen. Dem offiziellen Teil folgte Networking an der Bar des Mercedes-Benz Museums. Reaktionen und Stimmen zum Event findet man auf twitter unter #smcst. Ein Video zur Veranstaltung folgt in K端rze auf www.smcst.de.]]>
Eleftherios Hatziioannou (Gr端nder von Peopleizers) durfte bei der 25. Social Media Night in Stuttgart im Mercedes-Benz Museum, die monatlich vom Social Media Club Stuttgart (www.smcst.de) organisiert wird, referieren. In seiner Pr辰sentation ist er auf seine Pionierarbeit f端r die Marke Mercedes-Benz im Bereich Social Media eingegangen und hat einen pers旦nliche Reisebericht vom SXSW Festival 2013 mitgebracht, in dem er 端ber aktuelle Trends und Themen gesprochen hat. Er hat seine Erkenntnisse aus Gespr辰chen mit Experten wie Brian Solis, Ted Rubin, Gary Vaynerchuck, etc. geteilt. Anschliessend ist Eleftherios Hatziioannou auf 3 Ebenen eingegangen: 1. Individualle Ebene (Change Agent), 2. Organisatorische Ebene (Abteilungsdenken), 3. Internationale Ebene (Global Player) und hat Tipps gegeben auf Basis seiner langj辰hrigen Erfahrung im Bereich Social Media und Change Management. Zu guter Letzt hat er in einem Live Interview via dozeo - einem Online Meeting Tool - Kollegen aus dem Mittleren Osten sowie Europa befragt, wie Social Media in einem internationalen Kontext funktioniert und welche Tools und Teamstrukturen daf端r genutzt werden k旦nnen. Dem offiziellen Teil folgte Networking an der Bar des Mercedes-Benz Museums. Reaktionen und Stimmen zum Event findet man auf twitter unter #smcst. Ein Video zur Veranstaltung folgt in K端rze auf www.smcst.de.]]> Thu, 09 May 2013 05:26:21 GMT https://de.slideshare.net/slideshow/social-media-beyond-borders/20857564 peopleizers@slideshare.net(peopleizers) Social Media Beyond Borders peopleizers Eleftherios Hatziioannou (Gr端nder von Peopleizers) durfte bei der 25. Social Media Night in Stuttgart im Mercedes-Benz Museum, die monatlich vom Social Media Club Stuttgart (www.smcst.de) organisiert wird, referieren. In seiner Pr辰sentation ist er auf seine Pionierarbeit f端r die Marke Mercedes-Benz im Bereich Social Media eingegangen und hat einen pers旦nliche Reisebericht vom SXSW Festival 2013 mitgebracht, in dem er 端ber aktuelle Trends und Themen gesprochen hat. Er hat seine Erkenntnisse aus Gespr辰chen mit Experten wie Brian Solis, Ted Rubin, Gary Vaynerchuck, etc. geteilt. Anschliessend ist Eleftherios Hatziioannou auf 3 Ebenen eingegangen: 1. Individualle Ebene (Change Agent), 2. Organisatorische Ebene (Abteilungsdenken), 3. Internationale Ebene (Global Player) und hat Tipps gegeben auf Basis seiner langj辰hrigen Erfahrung im Bereich Social Media und Change Management. Zu guter Letzt hat er in einem Live Interview via dozeo - einem Online Meeting Tool - Kollegen aus dem Mittleren Osten sowie Europa befragt, wie Social Media in einem internationalen Kontext funktioniert und welche Tools und Teamstrukturen daf端r genutzt werden k旦nnen. Dem offiziellen Teil folgte Networking an der Bar des Mercedes-Benz Museums. Reaktionen und Stimmen zum Event findet man auf twitter unter #smcst. Ein Video zur Veranstaltung folgt in K端rze auf www.smcst.de. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peolpeizerssmnightfinal-130509052621-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Eleftherios Hatziioannou (Gr端nder von Peopleizers) durfte bei der 25. Social Media Night in Stuttgart im Mercedes-Benz Museum, die monatlich vom Social Media Club Stuttgart (www.smcst.de) organisiert wird, referieren. In seiner Pr辰sentation ist er auf seine Pionierarbeit f端r die Marke Mercedes-Benz im Bereich Social Media eingegangen und hat einen pers旦nliche Reisebericht vom SXSW Festival 2013 mitgebracht, in dem er 端ber aktuelle Trends und Themen gesprochen hat. Er hat seine Erkenntnisse aus Gespr辰chen mit Experten wie Brian Solis, Ted Rubin, Gary Vaynerchuck, etc. geteilt. Anschliessend ist Eleftherios Hatziioannou auf 3 Ebenen eingegangen: 1. Individualle Ebene (Change Agent), 2. Organisatorische Ebene (Abteilungsdenken), 3. Internationale Ebene (Global Player) und hat Tipps gegeben auf Basis seiner langj辰hrigen Erfahrung im Bereich Social Media und Change Management. Zu guter Letzt hat er in einem Live Interview via dozeo - einem Online Meeting Tool - Kollegen aus dem Mittleren Osten sowie Europa befragt, wie Social Media in einem internationalen Kontext funktioniert und welche Tools und Teamstrukturen daf端r genutzt werden k旦nnen. Dem offiziellen Teil folgte Networking an der Bar des Mercedes-Benz Museums. Reaktionen und Stimmen zum Event findet man auf twitter unter #smcst. Ein Video zur Veranstaltung folgt in K端rze auf www.smcst.de.
from Peopleizers
]]> 926 4 https://cdn.slidesharecdn.com/ss_thumbnails/peolpeizerssmnightfinal-130509052621-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 安艶庄 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Sports Go Social: 8 Lessons to Learn /slideshow/sports-go-social-8-lessons-to-learn/16214566 sportsgosocial2013-130128042239-phpapp01
Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game: 1. Build Communities 2. Create Dynamic Content 3. Spark Conversations 4. Co-Create/- Curate 5. Dare More 6. Connect The Dots 7. Think Global. Act Local 8. Always Measure]]>
Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game: 1. Build Communities 2. Create Dynamic Content 3. Spark Conversations 4. Co-Create/- Curate 5. Dare More 6. Connect The Dots 7. Think Global. Act Local 8. Always Measure]]> Mon, 28 Jan 2013 04:22:39 GMT /slideshow/sports-go-social-8-lessons-to-learn/16214566 peopleizers@slideshare.net(peopleizers) Sports Go Social: 8 Lessons to Learn peopleizers Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game: 1. Build Communities 2. Create Dynamic Content 3. Spark Conversations 4. Co-Create/- Curate 5. Dare More 6. Connect The Dots 7. Think Global. Act Local 8. Always Measure <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/sportsgosocial2013-130128042239-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Read some interesting facts and figures about sports, athletes and fans who have gone digital and learn 8 Lessons from the leaders in this game: 1. Build Communities 2. Create Dynamic Content 3. Spark Conversations 4. Co-Create/- Curate 5. Dare More 6. Connect The Dots 7. Think Global. Act Local 8. Always Measure
Sports Go Social: 8 Lessons to Learn from Peopleizers
]]> 639 2 https://cdn.slidesharecdn.com/ss_thumbnails/sportsgosocial2013-130128042239-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 安艶庄 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat /slideshow/9th-marketing-forum-nicosia-cyprus-how-to-make-your-digital-heart-beat/15540384 9thmarketingforumcy-121207150349-phpapp01
Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we the humans still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among friends.]]>
Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we the humans still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among friends.]]> Fri, 07 Dec 2012 15:03:49 GMT /slideshow/9th-marketing-forum-nicosia-cyprus-how-to-make-your-digital-heart-beat/15540384 peopleizers@slideshare.net(peopleizers) 9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat peopleizers Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we the humans still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among friends. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/9thmarketingforumcy-121207150349-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we the humans still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among friends.
9th Marketing Forum (Cyprus): How To Make Your Digital Heart Beat from Peopleizers
]]> 2629 3 https://cdn.slidesharecdn.com/ss_thumbnails/9thmarketingforumcy-121207150349-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The New PR - How to become a brand among friends /slideshow/the-new-pr-how-to-become-a-brand-among-friends/15086618 thenewprhowtobecomeabrandamongfriendsrebirthpr2012-121108104817-phpapp02
The New PR - Become a Brand among Friends The advent of Social Media created a completely new playground for PR professionals. Many of the tactics you have learned in the past do not apply anymore - at least not if you want to win. In this lecture you learn everything you need to know to become a leader in the New World of PR: 1. Listen first: Learn how to use monitoring solutions for Social Business Intelligence, 2. Identify your influencers: Learn how to identify the core influencers around your brand/ products/ industry, 3. Be part of the Community: Learn how to be build and be part of engaged communities, 4. Remember - Content is still king: Learn how great content can pull people into your brand The lecture is based on our latest work with international clients from very diverse industries: Automotive, Accomodation/ Tourism, Financial Services, Fashion and others. ]]>
The New PR - Become a Brand among Friends The advent of Social Media created a completely new playground for PR professionals. Many of the tactics you have learned in the past do not apply anymore - at least not if you want to win. In this lecture you learn everything you need to know to become a leader in the New World of PR: 1. Listen first: Learn how to use monitoring solutions for Social Business Intelligence, 2. Identify your influencers: Learn how to identify the core influencers around your brand/ products/ industry, 3. Be part of the Community: Learn how to be build and be part of engaged communities, 4. Remember - Content is still king: Learn how great content can pull people into your brand The lecture is based on our latest work with international clients from very diverse industries: Automotive, Accomodation/ Tourism, Financial Services, Fashion and others. ]]> Thu, 08 Nov 2012 10:48:15 GMT /slideshow/the-new-pr-how-to-become-a-brand-among-friends/15086618 peopleizers@slideshare.net(peopleizers) The New PR - How to become a brand among friends peopleizers The New PR - Become a Brand among Friends The advent of Social Media created a completely new playground for PR professionals. Many of the tactics you have learned in the past do not apply anymore - at least not if you want to win. In this lecture you learn everything you need to know to become a leader in the New World of PR: 1. Listen first: Learn how to use monitoring solutions for Social Business Intelligence, 2. Identify your influencers: Learn how to identify the core influencers around your brand/ products/ industry, 3. Be part of the Community: Learn how to be build and be part of engaged communities, 4. Remember - Content is still king: Learn how great content can pull people into your brand The lecture is based on our latest work with international clients from very diverse industries: Automotive, Accomodation/ Tourism, Financial Services, Fashion and others. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thenewprhowtobecomeabrandamongfriendsrebirthpr2012-121108104817-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The New PR - Become a Brand among Friends The advent of Social Media created a completely new playground for PR professionals. Many of the tactics you have learned in the past do not apply anymore - at least not if you want to win. In this lecture you learn everything you need to know to become a leader in the New World of PR: 1. Listen first: Learn how to use monitoring solutions for Social Business Intelligence, 2. Identify your influencers: Learn how to identify the core influencers around your brand/ products/ industry, 3. Be part of the Community: Learn how to be build and be part of engaged communities, 4. Remember - Content is still king: Learn how great content can pull people into your brand The lecture is based on our latest work with international clients from very diverse industries: Automotive, Accomodation/ Tourism, Financial Services, Fashion and others.
The New PR - How to become a brand among friends from Peopleizers
]]> 445 2 https://cdn.slidesharecdn.com/ss_thumbnails/thenewprhowtobecomeabrandamongfriendsrebirthpr2012-121108104817-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 安艶庄 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Mit Herz zum Erfolg in Sozialen Medien https://de.slideshare.net/slideshow/mit-herz-zum-erfolg-in-sozialen-medien/14115400 vortragcitroenserviceforum20final-120830025221-phpapp02
Dieser Vortrag wurde von Eleftherios Hatziioannou auf dem Citro谷n Serviceforum 2012 in Bad Neuenahr, Bad Mergentheim und Magdeburg gehalten. Im Wesentlichen geht es darin um folgende Punkte: Das Internet hat sich vom Computer- zum Menschen-Netzwerk entwickelt. Entsprechend ist es auch wichtig den Menschen in den Vordergrund zu stellen. Wer in sozialen Medien Erfolg haben m旦chte, muss den Menschen und seine Bed端rfnisse verstehen (Maslow`s Bed端rfnispyramide). Soziale Medien erlauben es Menschen, sich zu einer Bewegung anzuschliessen, sich zu entfalten, sich selbst zu verwirklichen und haben deshalb auch grossen Anteil an Umbr端chen in der j端ngsten Vergangenheit, z.B. Pr辰sidentschaftswahlkampf 2008 in den Vereinigten Staaten mit dem ersten Afro-Amerikanischen Sieger oder der arabische Fr端hling, in dem Menschen ganzen Diktaturen auf den Kopf gestellt haben. Auch viele neue Stars wurde geboren, die die neu geschaffene B端hne f端r sich genutzt haben, z.B. Justin Bieber. Soziale Medien sind KEIN vor端bergehendes Ph辰nomen. Sie sind eine grundlegende Ver辰nderung unseres Kommunkatios- und Mediennutzungsverhaltes. Digitale Native nutzen unterschiedlichste Medien gleichzeitig so spielerisch und nat端rlich wie das Atmen von Luft. Der Mobile Boom tr辰gt auch zur weiteren Verbreitung dieses Ph辰nomens bei. Menschen sind mobil, vernetzt und zwar immer und 端berall! F端r die Gesch辰ftswelt bringt dies fundamentale Ver辰nderungen mit sich: Sie m端ssen Weg von der Einbahnstrassenkommunikation hin zu einem dialogischen Austausch mit der Community. Es ist wichtiger die Kraft der Empfehlung zu verstehen und zu erm旦glichen als sich nur herk旦mmlichen Werbemechanismen zu bedienen, denen Konsumenten nicht in dem Masse trauen, wie Ihren Freunden. Durch die B端hne der sozialen Medien muss auch jeder Konsument ernst genommen werden, denn es kann schnell passieren, dass aus einem unzufriedenen Kunden ein sog. "Shitstorm" entsteht. Was Sie tun sollten: 1. H旦ren Sie zu (Web-Monitoring) 2. ffnen Sie Ihren Online-Auftritt und integrieren Sie Social Media-Funktionalit旦ten, wie z.B. Teil- und Gef辰llt mir-Funktionen 3. Erweitern Sie Ihren Service auf Facebook/Twitter, etc. 4. Treten Sie in Kontakt mit den neuen Meinungsmachern. Es gibt mehr als nur die klassische Presse! 5. Ihr Team ist wichtiger denn je! Stellen Sie leidenschaftliche Mitarbeiter ein und machen Sie diese zu Markenbotschaftern! Bei Fragen rundum um diesen Vortrag k旦nnen Sie sich 端ber Facebook Gruppe: https://www.facebook.com/groups/citroenserviceforum/ an uns wenden. Oder aber 端ber: http://www.peopleizers.com Vielen Dank f端r Ihr Interesse! Ihr Eleftherios Hatziioannou]]>
Dieser Vortrag wurde von Eleftherios Hatziioannou auf dem Citro谷n Serviceforum 2012 in Bad Neuenahr, Bad Mergentheim und Magdeburg gehalten. Im Wesentlichen geht es darin um folgende Punkte: Das Internet hat sich vom Computer- zum Menschen-Netzwerk entwickelt. Entsprechend ist es auch wichtig den Menschen in den Vordergrund zu stellen. Wer in sozialen Medien Erfolg haben m旦chte, muss den Menschen und seine Bed端rfnisse verstehen (Maslow`s Bed端rfnispyramide). Soziale Medien erlauben es Menschen, sich zu einer Bewegung anzuschliessen, sich zu entfalten, sich selbst zu verwirklichen und haben deshalb auch grossen Anteil an Umbr端chen in der j端ngsten Vergangenheit, z.B. Pr辰sidentschaftswahlkampf 2008 in den Vereinigten Staaten mit dem ersten Afro-Amerikanischen Sieger oder der arabische Fr端hling, in dem Menschen ganzen Diktaturen auf den Kopf gestellt haben. Auch viele neue Stars wurde geboren, die die neu geschaffene B端hne f端r sich genutzt haben, z.B. Justin Bieber. Soziale Medien sind KEIN vor端bergehendes Ph辰nomen. Sie sind eine grundlegende Ver辰nderung unseres Kommunkatios- und Mediennutzungsverhaltes. Digitale Native nutzen unterschiedlichste Medien gleichzeitig so spielerisch und nat端rlich wie das Atmen von Luft. Der Mobile Boom tr辰gt auch zur weiteren Verbreitung dieses Ph辰nomens bei. Menschen sind mobil, vernetzt und zwar immer und 端berall! F端r die Gesch辰ftswelt bringt dies fundamentale Ver辰nderungen mit sich: Sie m端ssen Weg von der Einbahnstrassenkommunikation hin zu einem dialogischen Austausch mit der Community. Es ist wichtiger die Kraft der Empfehlung zu verstehen und zu erm旦glichen als sich nur herk旦mmlichen Werbemechanismen zu bedienen, denen Konsumenten nicht in dem Masse trauen, wie Ihren Freunden. Durch die B端hne der sozialen Medien muss auch jeder Konsument ernst genommen werden, denn es kann schnell passieren, dass aus einem unzufriedenen Kunden ein sog. "Shitstorm" entsteht. Was Sie tun sollten: 1. H旦ren Sie zu (Web-Monitoring) 2. ffnen Sie Ihren Online-Auftritt und integrieren Sie Social Media-Funktionalit旦ten, wie z.B. Teil- und Gef辰llt mir-Funktionen 3. Erweitern Sie Ihren Service auf Facebook/Twitter, etc. 4. Treten Sie in Kontakt mit den neuen Meinungsmachern. Es gibt mehr als nur die klassische Presse! 5. Ihr Team ist wichtiger denn je! Stellen Sie leidenschaftliche Mitarbeiter ein und machen Sie diese zu Markenbotschaftern! Bei Fragen rundum um diesen Vortrag k旦nnen Sie sich 端ber Facebook Gruppe: https://www.facebook.com/groups/citroenserviceforum/ an uns wenden. Oder aber 端ber: http://www.peopleizers.com Vielen Dank f端r Ihr Interesse! Ihr Eleftherios Hatziioannou]]> Thu, 30 Aug 2012 02:52:18 GMT https://de.slideshare.net/slideshow/mit-herz-zum-erfolg-in-sozialen-medien/14115400 peopleizers@slideshare.net(peopleizers) Mit Herz zum Erfolg in Sozialen Medien peopleizers Dieser Vortrag wurde von Eleftherios Hatziioannou auf dem Citro谷n Serviceforum 2012 in Bad Neuenahr, Bad Mergentheim und Magdeburg gehalten. Im Wesentlichen geht es darin um folgende Punkte: Das Internet hat sich vom Computer- zum Menschen-Netzwerk entwickelt. Entsprechend ist es auch wichtig den Menschen in den Vordergrund zu stellen. Wer in sozialen Medien Erfolg haben m旦chte, muss den Menschen und seine Bed端rfnisse verstehen (Maslow`s Bed端rfnispyramide). Soziale Medien erlauben es Menschen, sich zu einer Bewegung anzuschliessen, sich zu entfalten, sich selbst zu verwirklichen und haben deshalb auch grossen Anteil an Umbr端chen in der j端ngsten Vergangenheit, z.B. Pr辰sidentschaftswahlkampf 2008 in den Vereinigten Staaten mit dem ersten Afro-Amerikanischen Sieger oder der arabische Fr端hling, in dem Menschen ganzen Diktaturen auf den Kopf gestellt haben. Auch viele neue Stars wurde geboren, die die neu geschaffene B端hne f端r sich genutzt haben, z.B. Justin Bieber. Soziale Medien sind KEIN vor端bergehendes Ph辰nomen. Sie sind eine grundlegende Ver辰nderung unseres Kommunkatios- und Mediennutzungsverhaltes. Digitale Native nutzen unterschiedlichste Medien gleichzeitig so spielerisch und nat端rlich wie das Atmen von Luft. Der Mobile Boom tr辰gt auch zur weiteren Verbreitung dieses Ph辰nomens bei. Menschen sind mobil, vernetzt und zwar immer und 端berall! F端r die Gesch辰ftswelt bringt dies fundamentale Ver辰nderungen mit sich: Sie m端ssen Weg von der Einbahnstrassenkommunikation hin zu einem dialogischen Austausch mit der Community. Es ist wichtiger die Kraft der Empfehlung zu verstehen und zu erm旦glichen als sich nur herk旦mmlichen Werbemechanismen zu bedienen, denen Konsumenten nicht in dem Masse trauen, wie Ihren Freunden. Durch die B端hne der sozialen Medien muss auch jeder Konsument ernst genommen werden, denn es kann schnell passieren, dass aus einem unzufriedenen Kunden ein sog. "Shitstorm" entsteht. Was Sie tun sollten: 1. H旦ren Sie zu (Web-Monitoring) 2. ffnen Sie Ihren Online-Auftritt und integrieren Sie Social Media-Funktionalit旦ten, wie z.B. Teil- und Gef辰llt mir-Funktionen 3. Erweitern Sie Ihren Service auf Facebook/Twitter, etc. 4. Treten Sie in Kontakt mit den neuen Meinungsmachern. Es gibt mehr als nur die klassische Presse! 5. Ihr Team ist wichtiger denn je! Stellen Sie leidenschaftliche Mitarbeiter ein und machen Sie diese zu Markenbotschaftern! Bei Fragen rundum um diesen Vortrag k旦nnen Sie sich 端ber Facebook Gruppe: https://www.facebook.com/groups/citroenserviceforum/ an uns wenden. Oder aber 端ber: http://www.peopleizers.com Vielen Dank f端r Ihr Interesse! Ihr Eleftherios Hatziioannou <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vortragcitroenserviceforum20final-120830025221-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Dieser Vortrag wurde von Eleftherios Hatziioannou auf dem Citro谷n Serviceforum 2012 in Bad Neuenahr, Bad Mergentheim und Magdeburg gehalten. Im Wesentlichen geht es darin um folgende Punkte: Das Internet hat sich vom Computer- zum Menschen-Netzwerk entwickelt. Entsprechend ist es auch wichtig den Menschen in den Vordergrund zu stellen. Wer in sozialen Medien Erfolg haben m旦chte, muss den Menschen und seine Bed端rfnisse verstehen (Maslow`s Bed端rfnispyramide). Soziale Medien erlauben es Menschen, sich zu einer Bewegung anzuschliessen, sich zu entfalten, sich selbst zu verwirklichen und haben deshalb auch grossen Anteil an Umbr端chen in der j端ngsten Vergangenheit, z.B. Pr辰sidentschaftswahlkampf 2008 in den Vereinigten Staaten mit dem ersten Afro-Amerikanischen Sieger oder der arabische Fr端hling, in dem Menschen ganzen Diktaturen auf den Kopf gestellt haben. Auch viele neue Stars wurde geboren, die die neu geschaffene B端hne f端r sich genutzt haben, z.B. Justin Bieber. Soziale Medien sind KEIN vor端bergehendes Ph辰nomen. Sie sind eine grundlegende Ver辰nderung unseres Kommunkatios- und Mediennutzungsverhaltes. Digitale Native nutzen unterschiedlichste Medien gleichzeitig so spielerisch und nat端rlich wie das Atmen von Luft. Der Mobile Boom tr辰gt auch zur weiteren Verbreitung dieses Ph辰nomens bei. Menschen sind mobil, vernetzt und zwar immer und 端berall! F端r die Gesch辰ftswelt bringt dies fundamentale Ver辰nderungen mit sich: Sie m端ssen Weg von der Einbahnstrassenkommunikation hin zu einem dialogischen Austausch mit der Community. Es ist wichtiger die Kraft der Empfehlung zu verstehen und zu erm旦glichen als sich nur herk旦mmlichen Werbemechanismen zu bedienen, denen Konsumenten nicht in dem Masse trauen, wie Ihren Freunden. Durch die B端hne der sozialen Medien muss auch jeder Konsument ernst genommen werden, denn es kann schnell passieren, dass aus einem unzufriedenen Kunden ein sog. &quot;Shitstorm&quot; entsteht. Was Sie tun sollten: 1. H旦ren Sie zu (Web-Monitoring) 2. ffnen Sie Ihren Online-Auftritt und integrieren Sie Social Media-Funktionalit旦ten, wie z.B. Teil- und Gef辰llt mir-Funktionen 3. Erweitern Sie Ihren Service auf Facebook/Twitter, etc. 4. Treten Sie in Kontakt mit den neuen Meinungsmachern. Es gibt mehr als nur die klassische Presse! 5. Ihr Team ist wichtiger denn je! Stellen Sie leidenschaftliche Mitarbeiter ein und machen Sie diese zu Markenbotschaftern! Bei Fragen rundum um diesen Vortrag k旦nnen Sie sich 端ber Facebook Gruppe: https://www.facebook.com/groups/citroenserviceforum/ an uns wenden. Oder aber 端ber: http://www.peopleizers.com Vielen Dank f端r Ihr Interesse! Ihr Eleftherios Hatziioannou
from Peopleizers
]]> 816 6 https://cdn.slidesharecdn.com/ss_thumbnails/vortragcitroenserviceforum20final-120830025221-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to make your digital heart beat /slideshow/how-to-make-your-digital-heart-beat-13217500/13217500 makeyourdigitalheartbeatdiggit2012final-120605233321-phpapp02
Learn how to build a digital brand. Become a brand among friends. Make your d]]>
Learn how to build a digital brand. Become a brand among friends. Make your d]]> Tue, 05 Jun 2012 23:33:18 GMT /slideshow/how-to-make-your-digital-heart-beat-13217500/13217500 peopleizers@slideshare.net(peopleizers) How to make your digital heart beat peopleizers Learn how to build a digital brand. Become a brand among friends. Make your d <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/makeyourdigitalheartbeatdiggit2012final-120605233321-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Learn how to build a digital brand. Become a brand among friends. Make your d
How to make your digital heart beat from Peopleizers
]]> 612 6 https://cdn.slidesharecdn.com/ss_thumbnails/makeyourdigitalheartbeatdiggit2012final-120605233321-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 From Wall Street to Love Street - SMCgr /slideshow/from-wall-street-to-love-street-smcgr/12742346 walltolovestreetathensapril2012-120430032737-phpapp02
- Understand why social media have become so huge and why they are here to stay - See their impact on businesses - Learn how to deal with today`s market place best - no matter if you are a CEO, marketer or simply a consumer.]]>
- Understand why social media have become so huge and why they are here to stay - See their impact on businesses - Learn how to deal with today`s market place best - no matter if you are a CEO, marketer or simply a consumer.]]> Mon, 30 Apr 2012 03:27:36 GMT /slideshow/from-wall-street-to-love-street-smcgr/12742346 peopleizers@slideshare.net(peopleizers) From Wall Street to Love Street - SMCgr peopleizers - Understand why social media have become so huge and why they are here to stay - See their impact on businesses - Learn how to deal with today`s market place best - no matter if you are a CEO, marketer or simply a consumer. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/walltolovestreetathensapril2012-120430032737-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> - Understand why social media have become so huge and why they are here to stay - See their impact on businesses - Learn how to deal with today`s market place best - no matter if you are a CEO, marketer or simply a consumer.
From Wall Street to Love Street - SMCgr from Peopleizers
]]> 710 6 https://cdn.slidesharecdn.com/ss_thumbnails/walltolovestreetathensapril2012-120430032737-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 How to become a brand among friends /slideshow/hello-i-love-you-workshop/10523322 helloiloveyouworkshop-111208200603-phpapp01
This presentation was held in Istanbul (Dec 8). At this 90 min workshop we trained marketing professionals and decision makers on how to become a brand among friends. Take a look and find out how you can make it happen by applying five simple steps: Listen, Build Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Businesses don`t make customers happy. People do! ]]>
This presentation was held in Istanbul (Dec 8). At this 90 min workshop we trained marketing professionals and decision makers on how to become a brand among friends. Take a look and find out how you can make it happen by applying five simple steps: Listen, Build Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Businesses don`t make customers happy. People do! ]]> Thu, 08 Dec 2011 20:06:01 GMT /slideshow/hello-i-love-you-workshop/10523322 peopleizers@slideshare.net(peopleizers) How to become a brand among friends peopleizers This presentation was held in Istanbul (Dec 8). At this 90 min workshop we trained marketing professionals and decision makers on how to become a brand among friends. Take a look and find out how you can make it happen by applying five simple steps: Listen, Build Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Businesses don`t make customers happy. People do! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/helloiloveyouworkshop-111208200603-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was held in Istanbul (Dec 8). At this 90 min workshop we trained marketing professionals and decision makers on how to become a brand among friends. Take a look and find out how you can make it happen by applying five simple steps: Listen, Build Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Businesses don`t make customers happy. People do!
How to become a brand among friends from Peopleizers
]]> 899 4 https://cdn.slidesharecdn.com/ss_thumbnails/helloiloveyouworkshop-111208200603-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 From WALL Street to LOVE Street - How to become a brand among friends /slideshow/from-wall-street-to-love-street-how-to-become-a-brand-among-friends/10523100 walltolovestreetkeynote-111208193047-phpapp02
Key Note presentation of the Hello - I love you conference in Istanbul (Dec 7-8). We are moving from a transaction to a relationship based approached to marketing based on the emerging social technologies. Learn how to become a brand among friends by following 5 steps: Listen, Build a Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Business don`t make customers happy. PEOPLE do!]]>
Key Note presentation of the Hello - I love you conference in Istanbul (Dec 7-8). We are moving from a transaction to a relationship based approached to marketing based on the emerging social technologies. Learn how to become a brand among friends by following 5 steps: Listen, Build a Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Business don`t make customers happy. PEOPLE do!]]> Thu, 08 Dec 2011 19:30:45 GMT /slideshow/from-wall-street-to-love-street-how-to-become-a-brand-among-friends/10523100 peopleizers@slideshare.net(peopleizers) From WALL Street to LOVE Street - How to become a brand among friends peopleizers Key Note presentation of the Hello - I love you conference in Istanbul (Dec 7-8). We are moving from a transaction to a relationship based approached to marketing based on the emerging social technologies. Learn how to become a brand among friends by following 5 steps: Listen, Build a Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Business don`t make customers happy. PEOPLE do! <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/walltolovestreetkeynote-111208193047-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Key Note presentation of the Hello - I love you conference in Istanbul (Dec 7-8). We are moving from a transaction to a relationship based approached to marketing based on the emerging social technologies. Learn how to become a brand among friends by following 5 steps: Listen, Build a Strategy, Enter/Act, Learn/ Adapt, Lead/ Win. Business don`t make customers happy. PEOPLE do!
From WALL Street to LOVE Street - How to become a brand among friends from Peopleizers
]]> 411 3 https://cdn.slidesharecdn.com/ss_thumbnails/walltolovestreetkeynote-111208193047-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 The Sweet Spot /slideshow/the-sweet-spot/9912768 thesweetspotwebitfinalqafinal-111027153623-phpapp02
Why it takes technology AND people to succeed in the social web.]]>
Why it takes technology AND people to succeed in the social web.]]> Thu, 27 Oct 2011 15:36:20 GMT /slideshow/the-sweet-spot/9912768 peopleizers@slideshare.net(peopleizers) The Sweet Spot peopleizers Why it takes technology AND people to succeed in the social web. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesweetspotwebitfinalqafinal-111027153623-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why it takes technology AND people to succeed in the social web.
The Sweet Spot from Peopleizers
]]> 464 4 https://cdn.slidesharecdn.com/ss_thumbnails/thesweetspotwebitfinalqafinal-111027153623-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 Finding your Sweet Spot /slideshow/finding-your-sweet-spot/9818722 thesweetspothfuoct212011-111021162056-phpapp01
Why it takes technology AND people to succeed in the social web...]]>
Why it takes technology AND people to succeed in the social web...]]> Fri, 21 Oct 2011 16:20:56 GMT /slideshow/finding-your-sweet-spot/9818722 peopleizers@slideshare.net(peopleizers) Finding your Sweet Spot peopleizers Why it takes technology AND people to succeed in the social web... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thesweetspothfuoct212011-111021162056-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Why it takes technology AND people to succeed in the social web...
Finding your Sweet Spot from Peopleizers
]]> 384 1 https://cdn.slidesharecdn.com/ss_thumbnails/thesweetspothfuoct212011-111021162056-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 PEOPLEize - How to succeed in social media by serving basic human needs /slideshow/peopleize-how-to-succeed-in-social-media-by-serving-basic-human-needs-8346994/8346994 omcpeopleizeeh-110618123610-phpapp01
Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of our daily routine and the latest IPO of Linkedin just proves how hot this topic is at the moment. Eleftherios is convinced that at the end of the day the social web brings us back to basics: That it`s people`s business! In his presentation he talks about how you can use social media for your brand, he shares his lessons learned as Social Media Manager, Marketer and Human Being and why he believes the humanization of business is the key to success. ]]>
Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of our daily routine and the latest IPO of Linkedin just proves how hot this topic is at the moment. Eleftherios is convinced that at the end of the day the social web brings us back to basics: That it`s people`s business! In his presentation he talks about how you can use social media for your brand, he shares his lessons learned as Social Media Manager, Marketer and Human Being and why he believes the humanization of business is the key to success. ]]> Sat, 18 Jun 2011 12:36:05 GMT /slideshow/peopleize-how-to-succeed-in-social-media-by-serving-basic-human-needs-8346994/8346994 peopleizers@slideshare.net(peopleizers) PEOPLEize - How to succeed in social media by serving basic human needs peopleizers Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of our daily routine and the latest IPO of Linkedin just proves how hot this topic is at the moment. Eleftherios is convinced that at the end of the day the social web brings us back to basics: That it`s people`s business! In his presentation he talks about how you can use social media for your brand, he shares his lessons learned as Social Media Manager, Marketer and Human Being and why he believes the humanization of business is the key to success. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/omcpeopleizeeh-110618123610-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of our daily routine and the latest IPO of Linkedin just proves how hot this topic is at the moment. Eleftherios is convinced that at the end of the day the social web brings us back to basics: That it`s people`s business! In his presentation he talks about how you can use social media for your brand, he shares his lessons learned as Social Media Manager, Marketer and Human Being and why he believes the humanization of business is the key to success.
PEOPLEize - How to succeed in social media by serving basic human needs from Peopleizers
]]> 977 3 https://cdn.slidesharecdn.com/ss_thumbnails/omcpeopleizeeh-110618123610-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 1 https://cdn.slidesharecdn.com/profile-photo-peopleizers-48x48.jpg?cb=1629182868 We believe that people are the most valuable aspect of life and business. Therefore we have made people our highest priority. We are convinced that by focusing on people we can contribute to the success of businesses and to overall happiness of human kind. There have never been more opportunities to use technology for serving human needs no matter if we`re talking about customers or employees. We want to help you better understand and embrace so-called social technologies. Learn how to build stronger relationships with your customers, how to improve collaboration and performance in your teams and how to maximize your profits by becoming a state-of-the-art social business.Because www.peopleizers.com/ https://cdn.slidesharecdn.com/ss_thumbnails/all-things-fbbudapestfinalwidescreen-140306085212-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/dead-or-alive-facebook-and-the-7-deadly-sins-of-marketers/31991934 Dead OR Alive - Facebo... https://cdn.slidesharecdn.com/ss_thumbnails/cannesreportprofittopurposeenglish-130715084807-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/from-profit-to-purpose-marketing-can-change-the-world-coca-cola-case/24248096 From Profit To Purpose... https://cdn.slidesharecdn.com/ss_thumbnails/peolpeizerssmnightfinal-130509052621-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/social-media-beyond-borders/20857564 Social Media Beyond Bo...