Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
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Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)
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Dem offiziellen Teil folgte Networking an der Bar des Mercedes-Benz Museums.
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Im Wesentlichen geht es darin um folgende Punkte:
Das Internet hat sich vom Computer- zum Menschen-Netzwerk entwickelt. Entsprechend ist es auch wichtig den Menschen in den Vordergrund zu stellen. Wer in sozialen Medien Erfolg haben m旦chte, muss den Menschen und seine Bed端rfnisse verstehen (Maslow`s Bed端rfnispyramide). Soziale Medien erlauben es Menschen, sich zu einer Bewegung anzuschliessen, sich zu entfalten, sich selbst zu verwirklichen und haben deshalb auch grossen Anteil an Umbr端chen in der j端ngsten Vergangenheit, z.B. Pr辰sidentschaftswahlkampf 2008 in den Vereinigten Staaten mit dem ersten Afro-Amerikanischen Sieger oder der arabische Fr端hling, in dem Menschen ganzen Diktaturen auf den Kopf gestellt haben. Auch viele neue Stars wurde geboren, die die neu geschaffene B端hne f端r sich genutzt haben, z.B. Justin Bieber. Soziale Medien sind KEIN vor端bergehendes Ph辰nomen. Sie sind eine grundlegende Ver辰nderung unseres Kommunkatios- und Mediennutzungsverhaltes. Digitale Native nutzen unterschiedlichste Medien gleichzeitig so spielerisch und nat端rlich wie das Atmen von Luft. Der Mobile Boom tr辰gt auch zur weiteren Verbreitung dieses Ph辰nomens bei. Menschen sind mobil, vernetzt und zwar immer und 端berall! F端r die Gesch辰ftswelt bringt dies fundamentale Ver辰nderungen mit sich: Sie m端ssen Weg von der Einbahnstrassenkommunikation hin zu einem dialogischen Austausch mit der Community. Es ist wichtiger die Kraft der Empfehlung zu verstehen und zu erm旦glichen als sich nur herk旦mmlichen Werbemechanismen zu bedienen, denen Konsumenten nicht in dem Masse trauen, wie Ihren Freunden. Durch die B端hne der sozialen Medien muss auch jeder Konsument ernst genommen werden, denn es kann schnell passieren, dass aus einem unzufriedenen Kunden ein sog. "Shitstorm" entsteht. Was Sie tun sollten:
1. H旦ren Sie zu (Web-Monitoring)
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3. Erweitern Sie Ihren Service auf Facebook/Twitter, etc.
4. Treten Sie in Kontakt mit den neuen Meinungsmachern. Es gibt mehr als nur die klassische Presse!
5. Ihr Team ist wichtiger denn je! Stellen Sie leidenschaftliche Mitarbeiter ein und machen Sie diese zu Markenbotschaftern!
Bei Fragen rundum um diesen Vortrag k旦nnen Sie sich 端ber Facebook Gruppe: https://www.facebook.com/groups/citroenserviceforum/ an uns wenden.
Oder aber 端ber: http://www.peopleizers.com
Vielen Dank f端r Ihr Interesse!
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How to make your digital heart beatPeopleizers
油
This document provides tips for making your digital brand successful on social media in 3 or fewer sentences. It recommends identifying who is shaping your brand, setting the stage for key influencers, listening to social conversations, stopping only broadcasting and engaging in two-way interactions, tapping into the crowd through participatory technologies, making customers part of the team, sharing content across devices, simplifying shopping experiences, avoiding hard selling, and connecting with others to wish them good luck in their endeavors. The document emphasizes using technology and extraordinary people to advance your brand online.From Wall Street to Love Street - SMCgr
From Wall Street to Love Street - SMCgrPeopleizers
油
The document discusses how social media is changing business leadership and the relationship between companies, their CEOs, employees, and customers. It notes that most people now trust and prefer to work for companies whose leadership actively uses social media to communicate values and build relationships. Research shows customers are more likely to purchase from socially engaged CEOs and companies, and that high customer and employee engagement can boost business results significantly. The new model of leadership requires CEOs and companies to embrace social technologies and use them to collaborate better internally and engage externally.How to become a brand among friends
How to become a brand among friendsPeopleizers
油
This presentation was held in Istanbul (Dec 8). At this 90 min workshop we trained marketing professionals and decision makers on how to become a brand among friends.
Take a look and find out how you can make it happen by applying five simple steps: Listen, Build Strategy, Enter/Act, Learn/ Adapt, Lead/ Win.
Businesses don`t make customers happy. People do!
The Sweet Spot
The Sweet SpotPeopleizers
油
This document discusses how both technology and human connections are needed to succeed in the social web. It addresses challenges that people, marketers and CEOs face and how Maslow's hierarchy of needs applies. The importance of learning, adapting and focusing on connections rather than money is emphasized. Emerging roles like social media managers are examined. Overall the document provides guidance on how businesses can utilize social media and become social businesses that focus on open innovation and customer service.Finding your Sweet Spot
Finding your Sweet SpotPeopleizers
油
This document discusses how both technology and human relationships are needed to succeed with social media. It argues that social technologies serve basic human needs like communication and interaction. However, technology alone is not enough - businesses must think about engaging communities and building human connections. The document outlines common mistakes like relying only on automated posts or financial goals rather than understanding people. It emphasizes that social media success ultimately depends on the human element.PEOPLEize - How to succeed in social media by serving basic human needs
PEOPLEize - How to succeed in social media by serving basic human needsPeopleizers
油
Not a day passes by without using or at least hearing about them: Facebook, Twitter, Youtube have become part of our daily routine and the latest IPO of Linkedin just proves how hot this topic is at the moment. Eleftherios is convinced that at the end of the day the social web brings us back to basics: That it`s people`s business! In his presentation he talks about how you can use social media for your brand, he shares his lessons learned as Social Media Manager, Marketer and Human Being and why he believes the humanization of business is the key to success. Recently uploaded (20)
The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
油
In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
Digital Marketing Workshop Florence Fashion Society.pdf
Digital Marketing Workshop Florence Fashion Society.pdfNicoleJaroscak
油
This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!Personal Brand Development: A Digital Marketing Strategy
Personal Brand Development: A Digital Marketing Strategyyeshwimbu
油
This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, Ive developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether youre looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world. 
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdf
SEO TRENDS 2025 - Presentation - Matej otar - Digimedia.pdfDIGIMEDIA
油
SEO TRENDS 2025: Adapt or Get Left Behind
What really matters in 2025 SEO?
The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
Long-tail keywords convert 3x higher (Backlinko).
鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
Featured snippets/image packs eat 65% clicks.
鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
Dwell time / bounce rates impact rankings.
鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
53% abandon slow sites (>3s load).
鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
13. Voice Search
20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
14. SEO Basics
Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
Pro Tip: SEO Audit your site regularly. Monitor Google Search Console.
#SEOTRENDS2025 #HOWTOSEO2025
#SEOTIPS #SEO #MATEJOTAR #DIGIMEDIA
Whats your #1 focus for 2025 SEO? Would you add any additional important SEO trend?
Comment below 皙鏝How to make a strong marketing plan.pptx
How to make a strong marketing plan.pptxMohammadFaiz776142
油
includes how to make a marketing plan for a product marketing 
Introduction Of Masonone.us | Greater Mason Area Portal Serving
Introduction Of Masonone.us | Greater Mason Area Portal ServingMasonOne
油
Greater Mason Area Portal Serving
Mason OH, Deerfield Township OH, Lebanon OH, West Chester Township OH, Symmes Township OH, Landen OH, Loveland OH, Hamilton OH, Fairfield OH, Middletown OH, Montgomery OH, Monroe OH, Springdale OH and Sharonville OH
Welcome to the Greater Mason OH Area Portal, your comprehensive resource for exploring everything our vibrant region has to offer.
Discover local deals, business and real estate listings, and job opportunitiesall in one place. Stay updated on the latest promotions and community offers.
The Mason City Portal website is your go-to resource for exploring everything our city has to offer, from local businesses with exclusive deals to a vibrant real estate market and comprehensive job listings. It's designed to connect residents and visitors alike to the community, ensuring access to the latest promotions, discounts, and opportunities in Mason City.
Uncover Exclusive Deals: Discover the best deals and discounts from local businesses across the region.
Connect with Local Businesses: Explore a diverse selection of businesses offering unique products and services near you.
Explore a Thriving Real Estate Market: Search for your ideal home across Mason and surrounding areas.
Find Your Perfect Job: Browse a broad range of job opportunities suited to your skills across multiple towns.
With our portal, connecting with the Greater Mason community has never been easier. Whether you're a local resident, newcomer, or visitor, find everything you need to stay connected, informed, and engaged with the region's dynamic offerings.
https://www.masonone.us/Get Creative Ideas to Grow Your Business With us!
Get Creative Ideas to Grow Your Business With us!Amrit Web
油
Get creative ideas to grow your business with us! From innovative marketing strategies to smart customer engagement, we help you stand out. Leverage digital trends, social media, and unique branding to attract more customers. Optimize operations, explore new revenue streams, and enhance customer experience for long-term success. Whether you're a startup or an established brand, our expert insights will fuel your growth. Let's innovate together and take your business to new heights!How Audiences use Technology and its Impact on their Lives
How Audiences use Technology and its Impact on their Livesamiejulianoamaral
油
In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.Boost Enrollments with Google Ads for School | Ritz Media World
Boost Enrollments with Google Ads for School | Ritz Media WorldEleque Infra
油
Drive more student inquiries and enrollments with expert Google Ads strategies for schools. Get higher visibility and maximize your ROI today!Turn client websites into revenue engines
Turn client websites into revenue enginesAnton Shulke
油
Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.
Professional Digital Marketing Agency | Boost Your Online Presence
Professional Digital Marketing Agency | Boost Your Online Presenceanshika49913
油
Looking for a results-driven digital marketing agency? Our expert team specializes in SEO, social media marketing, PPC, content strategy, and more to help grow your business online. We create customized strategies that deliver measurable results, driving traffic, increasing conversions, and building your brands presence in the digital world. Let us help you achieve your marketing goals and stand out in a competitive market.The Secret Guide to Marketing Your Local Business For More Sales & Customers!
The Secret Guide to Marketing Your Local Business For More Sales & Customers!Hopeton Wilson
油
Discover the best Video Marketing tips for Local Businesses. Learn how to: 皚 Attract more customers and leads with targeted online strategies 皚 Leverage social media to boost visibility 皚 Convert leads into loyal customers with proven techniques and strategies. Learn how to use video marketing to build local trust and attract customers with testimonials.
This guide is a must-read for local businesses aiming to attract customers, boost sales, and stay competitive in the digital age.The best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
油
Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit AzkaJahit Custom Azka
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BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
wa.me/6281225036194, Jasa Jahit Baju Kondangan Rumah Jahit Azka, Jasa Jahit Bridesmaid Seragaman Rumah Jahit Azka, Jasa Jahit Kilat Kebumen Rumah Jahit Azka, Custom Jahit Brukat Kilat Rumah Jahit Azka, Jahit Online/Offline Kebumen Rumah Jahit Azka
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Order by WA
Owner : 081225036194
IG @azkalabel_ / @rumahjahitazka / @azkalabel_catalog / @imperriumboutiqueazka / @jahitcustom.azka
#dressbridesmaid #dresswanita #dresscantik #dressbrokat #dresssilk #dresskondangan #dressouter #outerbrukat #rumahjahitazka
Top Electronic and Electrical Components Manufacturers and Suppliers in India
Top Electronic and Electrical Components Manufacturers and Suppliers in Indiaworkmintmedia
油
India's electronics and electrical industry is growing rapidly with a strong supply chain. With government incentives and increasing demand, the country is set to become a global leader.Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
- 1. DEAD OR ALIVE THE 7 DEADLY SINS OF FACEBOOK MARKETERS Eleftherios Hatziioannou Human Being & Doing March 6th, 2014 Budapest (Hungary)
- 2. INTRO
- 4. dozeo Remote Working smoope - Service To Go Co-Founder, Advisor, Evangelist, Investor
- 5. MY LOOK BACK
- 10. DUCHENNE SMILE
- 12. BUT LIFE (AND BUSINESS) GOES ON!
- 15. SOURCE: Mercedes-Benz Brand Communications
- 16. SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)
- 17. SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)
- 18. ARTWORK 2.000.000 FANS SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)
- 19. FROM WALL STREET TO LOVE STREET
- 23. SOURCE: John Cannarella, Joshua A. Spechle, Princeton University
- 24. SO THE INTERNET IS DEAD, TOO!?
- 25. HIGH LOW SOURCE: Google Trends (Keyword: Internet, 2005-2014)
- 26. #BS
- 27. 5 REASONS WHY FACEBOOK CAN ONLY DIE FROM SUICIDE: 1. Its the leading social network. People are lazy and wont leave there friends behind. 2. Its more than a social network. Its has become a social layer in our lives. 3. Their bank account is full of cash. Their offices full of talent. 4. Theyve become a mobile giant (Instagram, Whatsapp, Parse, mobile ad network, etc.) 5. Theyre still growing. Internet for everyone. Emerging markets. Youngster keep their accounts.
- 32. ...
- 35. Do not go where the path may lead, go instead where there is no path and leave a trail. ~ Ralph Waldo Emerson
- 37. SINFUL SUMMARY 1. OLD SCHOOL ONE WAY(Brand vs. Community). 2. HARDSELLING vs. Soft Selling 3. AUTOMATION vs. HUMAN TOUCH (quantity vs. guality). 4. Forgetting the CONTEXT (more than Facebook). 5. Not using DATA/INSIGHTS to add real value. 6. ME TOO instead of innovating (become the case!). 7. Neglecting MOBILE.
- 39. ONE LAST THING ;)