Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
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Is Facebook about to die? In his keynote Lefti does take a critical look at this dark prediction based on the data published by Princeton University in January, 2014. He shares his personal and professional journey on Facebook as part-time startup evangelist and as the first Social Media Manager of Mercedes-Benz globally. He closes with his lessons learned - The 7 Deadly Sins - as Facebook marketer, so you can avoid them. This presentation is for all marketers trying to get the most out of their Facebook presence - just in case it will prevail at the end;)
Dead OR Alive - Facebook And The 7 Deadly Sins Of Marketers
- 1. DEAD OR ALIVE THE 7 DEADLY SINS OF FACEBOOK MARKETERS Eleftherios Hatziioannou Human Being & Doing March 6th, 2014 Budapest (Hungary)
- 2. INTRO
- 4. dozeo Remote Working smoope - Service To Go Co-Founder, Advisor, Evangelist, Investor
- 5. MY LOOK BACK
- 10. DUCHENNE SMILE
- 12. BUT LIFE (AND BUSINESS) GOES ON!
- 15. SOURCE: Mercedes-Benz Brand Communications
- 16. SOURCE: Mercedes-Benz Brand Communications, Artwork 500.000 Fans (after 12 months)
- 17. SOURCE: Mercedes-Benz Brand Communications, Artwork 1.000.000 Fans (6 months later)
- 18. ARTWORK 2.000.000 FANS SOURCE: Mercedes-Benz Brand Communications, Video Animation (3 months later)
- 19. FROM WALL STREET TO LOVE STREET
- 23. SOURCE: John Cannarella, Joshua A. Spechle, Princeton University
- 24. SO THE INTERNET IS DEAD, TOO!?
- 25. HIGH LOW SOURCE: Google Trends (Keyword: Internet, 2005-2014)
- 26. #BS
- 27. 5 REASONS WHY FACEBOOK CAN ONLY DIE FROM SUICIDE: 1. Its the leading social network. People are lazy and wont leave there friends behind. 2. Its more than a social network. Its has become a social layer in our lives. 3. Their bank account is full of cash. Their offices full of talent. 4. Theyve become a mobile giant (Instagram, Whatsapp, Parse, mobile ad network, etc.) 5. Theyre still growing. Internet for everyone. Emerging markets. Youngster keep their accounts.
- 32. ...
- 35. Do not go where the path may lead, go instead where there is no path and leave a trail. ~ Ralph Waldo Emerson
- 37. SINFUL SUMMARY 1. OLD SCHOOL ONE WAY(Brand vs. Community). 2. HARDSELLING vs. Soft Selling 3. AUTOMATION vs. HUMAN TOUCH (quantity vs. guality). 4. Forgetting the CONTEXT (more than Facebook). 5. Not using DATA/INSIGHTS to add real value. 6. ME TOO instead of innovating (become the case!). 7. Neglecting MOBILE.
- 39. ONE LAST THING ;)