際際滷shows by User: scottcowley / http://www.slideshare.net/images/logo.gif 際際滷shows by User: scottcowley / Mon, 15 Jun 2020 13:37:42 GMT 際際滷Share feed for 際際滷shows by User: scottcowley How to Maximize Teaching with Digital Marketing Tools - ProfCon20 /slideshow/how-to-maximize-teaching-with-digital-marketing-tools-profcon20/235634408 scottcowley-howtomaximizeteachingwithdigitalmarketingtools-profcon2020-200615133742
Keynote presentation delivered at ProfCon20 (stukent.com/profcon) on June 15, 2020 about teaching with digital marketing tools to enhance relevance and effectiveness.]]>
Keynote presentation delivered at ProfCon20 (stukent.com/profcon) on June 15, 2020 about teaching with digital marketing tools to enhance relevance and effectiveness.]]> Mon, 15 Jun 2020 13:37:42 GMT /slideshow/how-to-maximize-teaching-with-digital-marketing-tools-profcon20/235634408 scottcowley@slideshare.net(scottcowley) How to Maximize Teaching with Digital Marketing Tools - ProfCon20 scottcowley Keynote presentation delivered at ProfCon20 (stukent.com/profcon) on June 15, 2020 about teaching with digital marketing tools to enhance relevance and effectiveness. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scottcowley-howtomaximizeteachingwithdigitalmarketingtools-profcon2020-200615133742-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Keynote presentation delivered at ProfCon20 (stukent.com/profcon) on June 15, 2020 about teaching with digital marketing tools to enhance relevance and effectiveness.
How to Maximize Teaching with Digital Marketing Tools - ProfCon20 from Scott Cowley
]]> 930 2 https://cdn.slidesharecdn.com/ss_thumbnails/scottcowley-howtomaximizeteachingwithdigitalmarketingtools-profcon2020-200615133742-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 A Blitz of 22 Marketing Trends in 2018 /slideshow/a-blitz-of-22-marketing-trends-in-2018/91180327 22in22marketingtrendsin2018-intersectconference-180319164140
This presentation, entitled "22 in 22 (minutes)," covers a broad spectrum of trends related to marketing (including digital marketing), branding, and social media that are relevant to organizations in 2018. Many of these spring from a convergence of macro forces, such as carryover from the global recession, political polarization, and the erosion of trust in institutions in the United States specifically. Presentation given on March 16, 2018 at the Intersect Conference in Salt Lake City.]]>
This presentation, entitled "22 in 22 (minutes)," covers a broad spectrum of trends related to marketing (including digital marketing), branding, and social media that are relevant to organizations in 2018. Many of these spring from a convergence of macro forces, such as carryover from the global recession, political polarization, and the erosion of trust in institutions in the United States specifically. Presentation given on March 16, 2018 at the Intersect Conference in Salt Lake City.]]> Mon, 19 Mar 2018 16:41:40 GMT /slideshow/a-blitz-of-22-marketing-trends-in-2018/91180327 scottcowley@slideshare.net(scottcowley) A Blitz of 22 Marketing Trends in 2018 scottcowley This presentation, entitled "22 in 22 (minutes)," covers a broad spectrum of trends related to marketing (including digital marketing), branding, and social media that are relevant to organizations in 2018. Many of these spring from a convergence of macro forces, such as carryover from the global recession, political polarization, and the erosion of trust in institutions in the United States specifically. Presentation given on March 16, 2018 at the Intersect Conference in Salt Lake City. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/22in22marketingtrendsin2018-intersectconference-180319164140-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation, entitled &quot;22 in 22 (minutes),&quot; covers a broad spectrum of trends related to marketing (including digital marketing), branding, and social media that are relevant to organizations in 2018. Many of these spring from a convergence of macro forces, such as carryover from the global recession, political polarization, and the erosion of trust in institutions in the United States specifically. Presentation given on March 16, 2018 at the Intersect Conference in Salt Lake City.
A Blitz of 22 Marketing Trends in 2018 from Scott Cowley
]]> 468 3 https://cdn.slidesharecdn.com/ss_thumbnails/22in22marketingtrendsin2018-intersectconference-180319164140-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 BuzzFeed Valentine - Case Study in Digital Marketing Education /slideshow/buzzfeed-valentine-case-study-in-digital-marketing-education/52785254 buzzfeedvalentine-digitalmarketingeducationcasestudy-150915060325-lva1-app6892
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach. Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.]]>
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach. Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.]]> Tue, 15 Sep 2015 06:03:25 GMT /slideshow/buzzfeed-valentine-case-study-in-digital-marketing-education/52785254 scottcowley@slideshare.net(scottcowley) BuzzFeed Valentine - Case Study in Digital Marketing Education scottcowley BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach. Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/buzzfeedvalentine-digitalmarketingeducationcasestudy-150915060325-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach. Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
BuzzFeed Valentine - Case Study in Digital Marketing Education from Scott Cowley
]]> 3469 13 https://cdn.slidesharecdn.com/ss_thumbnails/buzzfeedvalentine-digitalmarketingeducationcasestudy-150915060325-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How to Teach Digital Marketing AKA Things You Just Can't Teach /scottcowley/teaching-digital-marketing-scott-cowley teachingdigitalmarketing-scottcowley-150303115108-conversion-gate01
Presentation given to marketing faculty at the AMA Winter Educators Conference in San Antonio (2/12/2015). The presentation focuses on how to create formative digital marketing course experiences using experiential projects: content marketing, ad design, blogging for BuzzFeed, etc. The presentation also includes tools and resources to simplify these projects for university students. Scott Cowley teaches digital marketing strategy at Arizona State University and spent several years working in digital marketing prior to getting his PhD.]]>
Presentation given to marketing faculty at the AMA Winter Educators Conference in San Antonio (2/12/2015). The presentation focuses on how to create formative digital marketing course experiences using experiential projects: content marketing, ad design, blogging for BuzzFeed, etc. The presentation also includes tools and resources to simplify these projects for university students. Scott Cowley teaches digital marketing strategy at Arizona State University and spent several years working in digital marketing prior to getting his PhD.]]> Tue, 03 Mar 2015 11:51:08 GMT /scottcowley/teaching-digital-marketing-scott-cowley scottcowley@slideshare.net(scottcowley) How to Teach Digital Marketing AKA Things You Just Can't Teach scottcowley Presentation given to marketing faculty at the AMA Winter Educators Conference in San Antonio (2/12/2015). The presentation focuses on how to create formative digital marketing course experiences using experiential projects: content marketing, ad design, blogging for BuzzFeed, etc. The presentation also includes tools and resources to simplify these projects for university students. Scott Cowley teaches digital marketing strategy at Arizona State University and spent several years working in digital marketing prior to getting his PhD. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/teachingdigitalmarketing-scottcowley-150303115108-conversion-gate01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation given to marketing faculty at the AMA Winter Educators Conference in San Antonio (2/12/2015). The presentation focuses on how to create formative digital marketing course experiences using experiential projects: content marketing, ad design, blogging for BuzzFeed, etc. The presentation also includes tools and resources to simplify these projects for university students. Scott Cowley teaches digital marketing strategy at Arizona State University and spent several years working in digital marketing prior to getting his PhD.
How to Teach Digital Marketing AKA Things You Just Can't Teach from Scott Cowley
]]> 5799 20 https://cdn.slidesharecdn.com/ss_thumbnails/teachingdigitalmarketing-scottcowley-150303115108-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Content Competitive Advantage /slideshow/the-content-competitive-advantage/21848452 thecontentcompetitiveadvantage-130524124749-phpapp02
The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement. Presentation originally given at WebVisions Portland 2013 on May 24, 2013.]]>
The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement. Presentation originally given at WebVisions Portland 2013 on May 24, 2013.]]> Fri, 24 May 2013 12:47:49 GMT /slideshow/the-content-competitive-advantage/21848452 scottcowley@slideshare.net(scottcowley) The Content Competitive Advantage scottcowley The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement. Presentation originally given at WebVisions Portland 2013 on May 24, 2013. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecontentcompetitiveadvantage-130524124749-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement. Presentation originally given at WebVisions Portland 2013 on May 24, 2013.
The Content Competitive Advantage from Scott Cowley
]]> 30738 43 https://cdn.slidesharecdn.com/ss_thumbnails/thecontentcompetitiveadvantage-130524124749-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Twitter Search for Power Users /scottcowley/twitter-search-for-power-users twittersearchforpowerusers-121112000855-phpapp02
Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird. Presentation given at #TechPhx on 11/10/12. ]]>
Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird. Presentation given at #TechPhx on 11/10/12. ]]> Mon, 12 Nov 2012 00:08:53 GMT /scottcowley/twitter-search-for-power-users scottcowley@slideshare.net(scottcowley) Twitter Search for Power Users scottcowley Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird. Presentation given at #TechPhx on 11/10/12. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/twittersearchforpowerusers-121112000855-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, &amp; Snapbird. Presentation given at #TechPhx on 11/10/12.
Twitter Search for Power Users from Scott Cowley
]]> 4902 16 https://cdn.slidesharecdn.com/ss_thumbnails/twittersearchforpowerusers-121112000855-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Visual-ification of Social Networks & Impact on Marketing Strategy /slideshow/tldr-the-graphication-of-social-networks-and-impact-on-marketing-strategy/13017810 tldr-webvisionsportland2012-scottcowley-120521144514-phpapp01
Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed.]]>
Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed.]]> Mon, 21 May 2012 14:45:14 GMT /slideshow/tldr-the-graphication-of-social-networks-and-impact-on-marketing-strategy/13017810 scottcowley@slideshare.net(scottcowley) The Visual-ification of Social Networks & Impact on Marketing Strategy scottcowley Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tldr-webvisionsportland2012-scottcowley-120521144514-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed.
The Visual-ification of Social Networks & Impact on Marketing Strategy from Scott Cowley
]]> 7901 5 https://cdn.slidesharecdn.com/ss_thumbnails/tldr-webvisionsportland2012-scottcowley-120521144514-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Infographic Marketing: Better Creation, Better Promotion /slideshow/infographic-marketing-better-creation-better-promotion/9736895 infographicmarketing-bettercreationbetterpromotion-111017163624-phpapp02
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.]]>
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.]]> Mon, 17 Oct 2011 16:36:22 GMT /slideshow/infographic-marketing-better-creation-better-promotion/9736895 scottcowley@slideshare.net(scottcowley) Infographic Marketing: Better Creation, Better Promotion scottcowley Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/infographicmarketing-bettercreationbetterpromotion-111017163624-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
Infographic Marketing: Better Creation, Better Promotion from Scott Cowley
]]> 11031 18 https://cdn.slidesharecdn.com/ss_thumbnails/infographicmarketing-bettercreationbetterpromotion-111017163624-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO - The Industry, The Agency, The Art /slideshow/seo-the-industry-the-agency-the-art/9246007 seo-westminstermbapresentation-scottcowley-110913152642-phpapp01
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]]> Tue, 13 Sep 2011 15:26:37 GMT /slideshow/seo-the-industry-the-agency-the-art/9246007 scottcowley@slideshare.net(scottcowley) SEO - The Industry, The Agency, The Art scottcowley <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seo-westminstermbapresentation-scottcowley-110913152642-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br>
SEO - The Industry, The Agency, The Art from Scott Cowley
]]> 2153 12 https://cdn.slidesharecdn.com/ss_thumbnails/seo-westminstermbapresentation-scottcowley-110913152642-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 SEO & Social Media - Engineering Link Magnetism /slideshow/seo-social-media-engineering-link-magnetism/7027241 seosocialmedia-engineeringlinkmagnetism-110223025333-phpapp02
Lecture given at Brigham Young University on February 23, 2011. Describes how SEO and social media work together, gives examples of successful "link bait" and discusses promotion.]]>
Lecture given at Brigham Young University on February 23, 2011. Describes how SEO and social media work together, gives examples of successful "link bait" and discusses promotion.]]> Wed, 23 Feb 2011 02:53:27 GMT /slideshow/seo-social-media-engineering-link-magnetism/7027241 scottcowley@slideshare.net(scottcowley) SEO & Social Media - Engineering Link Magnetism scottcowley Lecture given at Brigham Young University on February 23, 2011. Describes how SEO and social media work together, gives examples of successful "link bait" and discusses promotion. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/seosocialmedia-engineeringlinkmagnetism-110223025333-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Lecture given at Brigham Young University on February 23, 2011. Describes how SEO and social media work together, gives examples of successful &quot;link bait&quot; and discusses promotion.
SEO & Social Media - Engineering Link Magnetism from Scott Cowley
]]> 740 1 https://cdn.slidesharecdn.com/ss_thumbnails/seosocialmedia-engineeringlinkmagnetism-110223025333-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-scottcowley-48x48.jpg?cb=1730998465 Currently an assistant professor of marketing at Western Michigan University, with a research focus in social, interactive, & digital marketing strategy. Previous industry experience includes head of search engine optimization for a publicly traded tech company and digital marketing strategist for an agency. www.scottcowley.com https://cdn.slidesharecdn.com/ss_thumbnails/scottcowley-howtomaximizeteachingwithdigitalmarketingtools-profcon2020-200615133742-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/how-to-maximize-teaching-with-digital-marketing-tools-profcon20/235634408 How to Maximize Teachi... https://cdn.slidesharecdn.com/ss_thumbnails/22in22marketingtrendsin2018-intersectconference-180319164140-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/a-blitz-of-22-marketing-trends-in-2018/91180327 A Blitz of 22 Marketin... https://cdn.slidesharecdn.com/ss_thumbnails/buzzfeedvalentine-digitalmarketingeducationcasestudy-150915060325-lva1-app6892-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/buzzfeed-valentine-case-study-in-digital-marketing-education/52785254 BuzzFeed Valentine - ...