SEO - The Industry, The Agency, The Art

Sep 13, 2011Download as PPTX, PDF14 likes2,150 views

This document discusses search engine optimization (SEO) and provides tips for SEO practices. It outlines common failure points for SEO in agency work such as websites that can't be indexed or optimized. It also discusses keyword trends, on-page optimization, link building, and using social media to aid SEO. Quick wins for SEO are proposed like auditing webmaster tools, content, analytics, on-page elements, and link building. Readers are directed to additional resources to learn more about SEO best practices.

Scott Cowleyscottcowley@zagg.comTwitter.com/scottcowleyLinkedin.com/in/scottcowleyZAGGFacebook.com/zaggTwitter.com/zaggdailyZAGGdaily.com

Deal-BreakersWebsiteFlash (Site can’t be indexed)(Lack of) Customization (Site can’t be fully optimized)Ugly/Untrustworthy (No traffic will result in sales)No Goal Tracking (Inability to show success)Complicated conversion process (High exit rate)Penalization (Delisted)ClientKnows nothing about websites (2-3X the time to explain and implement)No communication/Too busy (Not invested, not truly happy)Knows everything (Won’t listen to recommendations)Ignorant changes (Setback to the campaign)Crazy (Distracts from project goals, improper expectations)BusinessDesperate (SEO must save the business)Legal red tape (Forbidden keywords)Some startups (Lack of business focus, new website, capital shortage, expectations)No development resources (Slow implementation)

Site OptimizationOn-page OptimizationOne Word… Checklists

ZAGG.com18 million site visits in 20103.6 million visits from search engine results455,000+ Keywords(YTD 2011 has already exceeded 2010 results)

Want To Learn More About SEO?*Books written since 2008 are 80% relevant (Read up on Panda)**SEOmoz.org, SEObook.com, SearchEngineLand.com***Follow SEOs on Twitter, talk to SEOs at events

This document summarizes search engine optimization services provided by Creative Web Mall. They are a full-service internet marketing company focused on performance consulting for clients globally. Their SEO process involves keyword research, website analysis, optimization of title tags, meta descriptions and HTML, directory submissions, link building, and monthly maintenance to obtain and maintain search engine rankings. They have successfully helped many clients achieve top rankings on Google, Yahoo and Bing through their SEO services.

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SEOs fight battles on many fronts, whether it’s proving value to a content director for including keyword research into the content planning process or overcoming objections that arise from dealing with bad SEO agencies. One of the biggest battles is getting prioritization with the development team. It seems that updating buttons and color schemes get immediate priority while SEO requests, like minimizing scripts in the or improving Core Web Vitals, take a backseat and are often held to a higher standard when it comes to proving value.

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Agile SEO: Building a Continuous Improvement Machine for SEO - Gray Dot Prese...Gray Dot Co

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SEO WORKSHOP for Agile Team at SingTel March 2015Clare Hoang

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This document provides an overview of SEO best practices. It discusses the importance of optimizing for crawlability through sitemaps, robots.txt files, and website architecture. It emphasizes the need for high-quality, unique, and relevant content and outlines techniques for effective keyword research and placement. Additionally, it covers ways to build natural backlinks through helpful content and relationships while avoiding low-quality links. The document stresses that SEO requires collaboration across teams and takes time but provides long-lasting results if done according to Google's guidelines by focusing on users.

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You are invited to get to know your Web visitors through the eyes of Web analytics. "Analytics" is the information collected by a number of software packages about how users are using your site. You can learn from them: 1. How many people are coming to your site each day? 2. Are visitors finding the information they are looking for? 3. How many of your visitors start to buy? How many don’t make it through? 4. Which pages cause people to leave altogether? Ultimately, your analytics help you answer the question, "Why?" Brian Massey walks you through the things you should measure and shows you how they impact your business.

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SEO - The Industry, The Agency, The Art

1. SEOThe Industry, The Agency, The Art

2. Scott Cowleyscottcowley@zagg.comTwitter.com/scottcowleyLinkedin.com/in/scottcowleyZAGGFacebook.com/zaggTwitter.com/zaggdailyZAGGdaily.com

4. The SEO World

6. SEO In Agency Practice

7. SEO In Agency PracticeFailure Points

8. Deal-BreakersWebsiteFlash (Site can’t be indexed)(Lack of) Customization (Site can’t be fully optimized)Ugly/Untrustworthy (No traffic will result in sales)No Goal Tracking (Inability to show success)Complicated conversion process (High exit rate)Penalization (Delisted)ClientKnows nothing about websites (2-3X the time to explain and implement)No communication/Too busy (Not invested, not truly happy)Knows everything (Won’t listen to recommendations)Ignorant changes (Setback to the campaign)Crazy (Distracts from project goals, improper expectations)BusinessDesperate (SEO must save the business)Legal red tape (Forbidden keywords)Some startups (Lack of business focus, new website, capital shortage, expectations)No development resources (Slow implementation)

9. Keyword Trends

10. Why Competitive Analysis?

11. Site OptimizationOn-page OptimizationOne Word… Checklists

12. Link Building{Insert Open Discussion}

13. Link Building Spectrums

14. Doing vs Managing SEO

15. The Paradox

16. ZAGG.com18 million site visits in 20103.6 million visits from search engine results455,000+ Keywords(YTD 2011 has already exceeded 2010 results)

17. Using Social Media To Aid SEO

23. Quick SEO Wins

24. Webmaster Tools Audit

25. Content Search Result Audit

26. Analytics Audit

27. On-page Optimization Audit

28. Easy Linkbuilding Audit

29. Want To Learn More About SEO?*Books written since 2008 are 80% relevant (Read up on Panda)**SEOmoz.org, SEObook.com, SearchEngineLand.com***Follow SEOs on Twitter, talk to SEOs at events

31. Scott Cowleyscottcowley@zagg.comTwitter.com/scottcowleyLinkedin.com/in/scottcowleyZAGGFacebook.com/zaggTwitter.com/zaggdailyZAGGdaily.com

Editor's Notes

#3: Bio �ݺ�ߣ
#6: SEO Review
#7: The Account Manager Workflow
#8: The Account Manager Workflow
#9: Look at site, Talk to the client
#10: Keyword Research
#11: Competitive Analysis
#12: Site Optimization
#13: Link Building

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SEO - The Industry, The Agency, The Art

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