SEO & Social Media - Engineering Link Magnetism
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This document discusses strategies for creating highly shared and linked to content online. It provides examples of viral videos and memes that received thousands of backlinks. The document also discusses factors that influence how content spreads, such as audience size, influencers, and personalization. It provides tips for optimizing content to attract links such as using keywords, embedding content, linking internally, and tracking analytics. The overall message is that creating "link magnet" content requires mastering content creation, distribution, and optimization.
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SEO & Social Media - Engineering Link Magnetism
- 1. SEO& SOCIAL MEDIAEngineering Link Magnetism
- 2. Content is the bright center of the web.
- 3. Sean Connery Content On Your Website Is King
- 5. Why Do People Share Content?http://www.slideshare.net/danzarrella/the-science-of-social-media
- 6. Chris Brogans10 Most Linked-To PostsWhen Google Owns You50 Ideas on Using Twitter for Business20 Free eBooks About Social Media50 Ways to Take Your Blog to the Next LevelFree eBook on Personal Branding50 Ways Marketers Can use Social Media to Improve Their Marketing100 Personal Branding Tactics Using Social Media50 Steps to Establishing a Consistent Social Media Practice50 Online Applications and Sites to ConsiderTwelve Ways to Sell Social Media to Your Bosshttp://www.chrisbrogan.com/my-50-most-linked-to-posts/
- 8. WillItBlend.com Video: 160 backlinksYouTube Video:2,776 backlinks!
- 9. Memetics: The Study of Cultural TransferKnowYourMeme.com
- 11. We view a behavior as more correct to the degree that we see others performing it. Robert Cialdini
- 12. PromotionWorkflowPublish on BlogTwitterFacebookNiche Social BookmarkingVote SeedingMore TwitterRespond to CommentsResult: 48 backlinksWhat factorswould have lead to more backlinks?
- 13. Try lots of campaigns and iterate on what worksAudience size does matterFind and target your influencersBigger & louder works to a pointPersonalize: talk to your audienceAvoid link fatigueHelp your audience look coolUse combined relevancehttp://www.slideshare.net/danzarrella/the-science-of-social-media
- 14. Short URLs, Use keywords in the title tag, H1 tag, meta description, keywords in the ALT attribute (images), create embed codes for infographics, keywords in body content, link internally to the content from other web pages, pitch to influentials / bloggers, track online mentions of the post, trackbacks, identify content scraping, link from the content page to other important pages of your site, use analytics to track traffic sources and keywords, improve optimizationSEO!
- 16. Perfect The Magnet(Network, Creation, Release, Aftermath)
Editor's Notes
- #3: Everything revolves around content. The whole idea is that social media must promote something. SEO must optimize something. Not a brand. Not a company. Not a person.
- #4: As an SEO, when I think of link building, Im thinking where can I find sites to link to me? What you should be thinking is What kind of content is magnetic enough to be LINKED TO in my industry?
- #5: What is link worthy? Its not about understanding content or links. Its about understanding people. I want to share some thoughts some Dan Zarrella, Social Media Scientist at HubSpot, from a presentation he recently gave to Harvard marketing students.
- #7: Headlines are HUGE
- #8: 2203 Links built naturally to this infographic, including links from the Wikipedia page about Coffee!
- #10: KnowYourMeme.com, Joseph Decreaux
- #12: Talk about social media promotion of awesome content promotion begets promotion
- #16: Image scraping, also talk about content scraping how to identify