�ݺ�ߣshows by User: strasm

�ݺ�ߣshows by User: strasm / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: strasm / Thu, 13 Feb 2020 18:57:04 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: strasm The end of analytics as we know it gauc 2020 - iih nordic - steen rasmussen v2 /slideshow/the-end-of-analytics-as-we-know-it-gauc-2020-iih-nordic-steen-rasmussen-v2/227873186 theendofanalyticsasweknowit-gauc2020-iihnordic-steenrasmussenv2-200213185704
Google Firebase Analytics is not just another update to the script, for the first time it is a brand new way to think analytics at Google that offers brand new opportunities but requires new ways of thinking about you data. Join this keynote to get insights on why you need to start thinking about ...]]>
Google Firebase Analytics is not just another update to the script, for the first time it is a brand new way to think analytics at Google that offers brand new opportunities but requires new ways of thinking about you data. Join this keynote to get insights on why you need to start thinking about ...]]> Thu, 13 Feb 2020 18:57:04 GMT /slideshow/the-end-of-analytics-as-we-know-it-gauc-2020-iih-nordic-steen-rasmussen-v2/227873186 strasm@slideshare.net(strasm) The end of analytics as we know it gauc 2020 - iih nordic - steen rasmussen v2 strasm Google Firebase Analytics is not just another update to the script, for the first time it is a brand new way to think analytics at Google that offers brand new opportunities but requires new ways of thinking about you data. Join this keynote to get insights on why you need to start thinking about ... <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theendofanalyticsasweknowit-gauc2020-iihnordic-steenrasmussenv2-200213185704-thumbnail.jpg?width=120&height=120&fit=bounds" /> Google Firebase Analytics is not just another update to the script, for the first time it is a brand new way to think analytics at Google that offers brand new opportunities but requires new ways of thinking about you data. Join this keynote to get insights on why you need to start thinking about ...

The end of analytics as we know it gauc 2020 - iih nordic - steen rasmussen v2 from Steen Rasmussen

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0 Anaytics Beyond Marketing Superweek 2020 - IIH Nordic - Steen Rasmussen v2 /slideshow/anaytics-beyond-marketing-superweek-2020-iih-nordic-steen-rasmussen-v2/226425096 anayticsbeyondmarketing-superweek2020-iihnordic-steenrasmussenv2-200131074336
For most of us analytics have always been a tool for marketing. But if we drop the assumptions and look at the data we have as a source of insights for the whole organisation to explore how we can make new friends and what difference we can make for the organisation and business in general and not just the website and the online team.]]>
For most of us analytics have always been a tool for marketing. But if we drop the assumptions and look at the data we have as a source of insights for the whole organisation to explore how we can make new friends and what difference we can make for the organisation and business in general and not just the website and the online team.]]> Fri, 31 Jan 2020 07:43:36 GMT /slideshow/anaytics-beyond-marketing-superweek-2020-iih-nordic-steen-rasmussen-v2/226425096 strasm@slideshare.net(strasm) Anaytics Beyond Marketing Superweek 2020 - IIH Nordic - Steen Rasmussen v2 strasm For most of us analytics have always been a tool for marketing. But if we drop the assumptions and look at the data we have as a source of insights for the whole organisation to explore how we can make new friends and what difference we can make for the organisation and business in general and not just the website and the online team. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/anayticsbeyondmarketing-superweek2020-iihnordic-steenrasmussenv2-200131074336-thumbnail.jpg?width=120&height=120&fit=bounds" /> For most of us analytics have always been a tool for marketing. But if we drop the assumptions and look at the data we have as a source of insights for the whole organisation to explore how we can make new friends and what difference we can make for the organisation and business in general and not just the website and the online team.

Anaytics Beyond Marketing Superweek 2020 - IIH Nordic - Steen Rasmussen v2 from Steen Rasmussen

]]> 266 0 https://cdn.slidesharecdn.com/ss_thumbnails/anayticsbeyondmarketing-superweek2020-iihnordic-steenrasmussenv2-200131074336-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 Data the lifeblood of a culture of experimentation - iih nordic - marketing analytics summit /slideshow/data-the-lifeblood-of-a-culture-of-experimentation-iih-nordic-marketing-analytics-summit/198274624 data-thelifebloodofacultureofexperimentation-iihnordic-marketinganalyticssummit-191127064345
Too often we focus on gathering data and spend too much of our time perfecting data, but often it is less a question of how much or how good data we have, but more how we use the data we have. If data is an answer to all our questions, then we desperately need to know what questions we are actually asking. In this session Steen explore how the combination of data, cloud and activation platforms can be used through a philosophy of experimentation to help answer the elusive question… now what?]]>
Too often we focus on gathering data and spend too much of our time perfecting data, but often it is less a question of how much or how good data we have, but more how we use the data we have. If data is an answer to all our questions, then we desperately need to know what questions we are actually asking. In this session Steen explore how the combination of data, cloud and activation platforms can be used through a philosophy of experimentation to help answer the elusive question… now what?]]> Wed, 27 Nov 2019 06:43:45 GMT /slideshow/data-the-lifeblood-of-a-culture-of-experimentation-iih-nordic-marketing-analytics-summit/198274624 strasm@slideshare.net(strasm) Data the lifeblood of a culture of experimentation - iih nordic - marketing analytics summit strasm Too often we focus on gathering data and spend too much of our time perfecting data, but often it is less a question of how much or how good data we have, but more how we use the data we have. If data is an answer to all our questions, then we desperately need to know what questions we are actually asking. In this session Steen explore how the combination of data, cloud and activation platforms can be used through a philosophy of experimentation to help answer the elusive question… now what? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/data-thelifebloodofacultureofexperimentation-iihnordic-marketinganalyticssummit-191127064345-thumbnail.jpg?width=120&height=120&fit=bounds" /> Too often we focus on gathering data and spend too much of our time perfecting data, but often it is less a question of how much or how good data we have, but more how we use the data we have. If data is an answer to all our questions, then we desperately need to know what questions we are actually asking. In this session Steen explore how the combination of data, cloud and activation platforms can be used through a philosophy of experimentation to help answer the elusive question… now what?

Data the lifeblood of a culture of experimentation - iih nordic - marketing analytics summit from Steen Rasmussen

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0 Infants and guns - data, digital analytics strategy and ethics - superweek 2019 - iih nordic /slideshow/infants-and-guns-data-digital-analytics-strategy-and-ethics-superweek-2019-iih-nordic/130866522 infantsguns-superweek2019-iihnordic-190207102551
Since the dawn of analytics we have strived to improve both the quality and volume of our data, with no other ambition to ensure the largest possible dataset – not because we need it, but because we might need it. GDPR have temporarily put a wrench in our original approach, but it takes more that the law to keep a good analyst away from his data and with Machine Learning as an active part of the toolbox the value of data have grown exponentially. The sessions in a reflection on how we have done things so far and where we might end if you don’t stop doing business as usual and instead calibrate our efforts in a more strategic and ethical direction.]]>
Since the dawn of analytics we have strived to improve both the quality and volume of our data, with no other ambition to ensure the largest possible dataset – not because we need it, but because we might need it. GDPR have temporarily put a wrench in our original approach, but it takes more that the law to keep a good analyst away from his data and with Machine Learning as an active part of the toolbox the value of data have grown exponentially. The sessions in a reflection on how we have done things so far and where we might end if you don’t stop doing business as usual and instead calibrate our efforts in a more strategic and ethical direction.]]> Thu, 07 Feb 2019 10:25:51 GMT /slideshow/infants-and-guns-data-digital-analytics-strategy-and-ethics-superweek-2019-iih-nordic/130866522 strasm@slideshare.net(strasm) Infants and guns - data, digital analytics strategy and ethics - superweek 2019 - iih nordic strasm Since the dawn of analytics we have strived to improve both the quality and volume of our data, with no other ambition to ensure the largest possible dataset – not because we need it, but because we might need it. GDPR have temporarily put a wrench in our original approach, but it takes more that the law to keep a good analyst away from his data and with Machine Learning as an active part of the toolbox the value of data have grown exponentially. The sessions in a reflection on how we have done things so far and where we might end if you don’t stop doing business as usual and instead calibrate our efforts in a more strategic and ethical direction. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/infantsguns-superweek2019-iihnordic-190207102551-thumbnail.jpg?width=120&height=120&fit=bounds" /> Since the dawn of analytics we have strived to improve both the quality and volume of our data, with no other ambition to ensure the largest possible dataset – not because we need it, but because we might need it. GDPR have temporarily put a wrench in our original approach, but it takes more that the law to keep a good analyst away from his data and with Machine Learning as an active part of the toolbox the value of data have grown exponentially. The sessions in a reflection on how we have done things so far and where we might end if you don’t stop doing business as usual and instead calibrate our efforts in a more strategic and ethical direction.

Infants and guns - data, digital analytics strategy and ethics - superweek 2019 - iih nordic from Steen Rasmussen

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0 Return on analytics gauc 2018 - amsterdam - iih nordic /slideshow/return-on-analytics-gauc-2018-amsterdam-iih-nordic/123693698 returnonanalytics-gauc2018-amsterdam-iihnordic-181122091643
Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line.]]>
Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line.]]> Thu, 22 Nov 2018 09:16:43 GMT /slideshow/return-on-analytics-gauc-2018-amsterdam-iih-nordic/123693698 strasm@slideshare.net(strasm) Return on analytics gauc 2018 - amsterdam - iih nordic strasm Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/returnonanalytics-gauc2018-amsterdam-iihnordic-181122091643-thumbnail.jpg?width=120&height=120&fit=bounds" /> Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line.

Return on analytics gauc 2018 - amsterdam - iih nordic from Steen Rasmussen

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0 being predictable - Steen Rasmussen - IIH Nordic /slideshow/being-predictable-steen-rasmussen-iih-nordic/116128817 steenrasmussen-beingpredictable-180923144730
With our increasing ability to predict people's behavior come amazing business opportunities and even bigger questions.]]>
With our increasing ability to predict people's behavior come amazing business opportunities and even bigger questions.]]> Sun, 23 Sep 2018 14:47:30 GMT /slideshow/being-predictable-steen-rasmussen-iih-nordic/116128817 strasm@slideshare.net(strasm) being predictable - Steen Rasmussen - IIH Nordic strasm With our increasing ability to predict people's behavior come amazing business opportunities and even bigger questions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/steenrasmussen-beingpredictable-180923144730-thumbnail.jpg?width=120&height=120&fit=bounds" /> With our increasing ability to predict people's behavior come amazing business opportunities and even bigger questions.

being predictable - Steen Rasmussen - IIH Nordic from Steen Rasmussen

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0 Intelligent Data - Thoughts on the Analytics of Tomorrow /strasm/intelligent-data-thoughts-on-the-analytics-of-tomorrow intelligentdata-measurecamp-steenrasmussen-iihnordic-17032018-sr-180319092441
My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus. ]]>
My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus. ]]> Mon, 19 Mar 2018 09:24:41 GMT /strasm/intelligent-data-thoughts-on-the-analytics-of-tomorrow strasm@slideshare.net(strasm) Intelligent Data - Thoughts on the Analytics of Tomorrow strasm My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/intelligentdata-measurecamp-steenrasmussen-iihnordic-17032018-sr-180319092441-thumbnail.jpg?width=120&height=120&fit=bounds" /> My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus.

Intelligent Data - Thoughts on the Analytics of Tomorrow from Steen Rasmussen

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0 Ask less stupid questions steen rasmussen - iih nordic - superweek - 300118 /slideshow/ask-less-stupid-questions-steen-rasmussen-iih-nordic-superweek-300118-87806736/87806736 asklessstupidquestions-steenrasmussen-iihnordic-superweek-300118-180211202756
My talk at Superweek 2018 - With the abundance of data available in analytics we are no longer competing on the volume of data we have access to, but the quality of the questions we ask. The challenge is that we have never been taught to ask or taught other people to ask the right questions from analytics. So we spend our lives answering questions like "what is our bounce rate?" or "how much did the last campaign convert?" when we could be asking important and business critical question. This means that we in analytics have to consider putting the KPQ (Key Performance Question) before the KPI (Key Performance Indication) to start asking better questions.]]>
My talk at Superweek 2018 - With the abundance of data available in analytics we are no longer competing on the volume of data we have access to, but the quality of the questions we ask. The challenge is that we have never been taught to ask or taught other people to ask the right questions from analytics. So we spend our lives answering questions like "what is our bounce rate?" or "how much did the last campaign convert?" when we could be asking important and business critical question. This means that we in analytics have to consider putting the KPQ (Key Performance Question) before the KPI (Key Performance Indication) to start asking better questions.]]> Sun, 11 Feb 2018 20:27:55 GMT /slideshow/ask-less-stupid-questions-steen-rasmussen-iih-nordic-superweek-300118-87806736/87806736 strasm@slideshare.net(strasm) Ask less stupid questions steen rasmussen - iih nordic - superweek - 300118 strasm My talk at Superweek 2018 - With the abundance of data available in analytics we are no longer competing on the volume of data we have access to, but the quality of the questions we ask. The challenge is that we have never been taught to ask or taught other people to ask the right questions from analytics. So we spend our lives answering questions like "what is our bounce rate?" or "how much did the last campaign convert?" when we could be asking important and business critical question. This means that we in analytics have to consider putting the KPQ (Key Performance Question) before the KPI (Key Performance Indication) to start asking better questions. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/asklessstupidquestions-steenrasmussen-iihnordic-superweek-300118-180211202756-thumbnail.jpg?width=120&height=120&fit=bounds" /> My talk at Superweek 2018 - With the abundance of data available in analytics we are no longer competing on the volume of data we have access to, but the quality of the questions we ask. The challenge is that we have never been taught to ask or taught other people to ask the right questions from analytics. So we spend our lives answering questions like "what is our bounce rate?" or "how much did the last campaign convert?" when we could be asking important and business critical question. This means that we in analytics have to consider putting the KPQ (Key Performance Question) before the KPI (Key Performance Indication) to start asking better questions.

Ask less stupid questions steen rasmussen - iih nordic - superweek - 300118 from Steen Rasmussen

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0 Spring cleaning in the house of analytics - Superweek 2016 /slideshow/spring-cleaning-in-the-house-of-analytics-superweek-2016/58143084 springcleaninginthehouseofanalytics-090216-160211105318
Presentation held by Steen Rasmussen at the Superweek conference in Hungary 2016. Subejct is focused on the possibilities for "Big Answers" for management from the data in the digital marketing department]]>
Presentation held by Steen Rasmussen at the Superweek conference in Hungary 2016. Subejct is focused on the possibilities for "Big Answers" for management from the data in the digital marketing department]]> Thu, 11 Feb 2016 10:53:18 GMT /slideshow/spring-cleaning-in-the-house-of-analytics-superweek-2016/58143084 strasm@slideshare.net(strasm) Spring cleaning in the house of analytics - Superweek 2016 strasm Presentation held by Steen Rasmussen at the Superweek conference in Hungary 2016. Subejct is focused on the possibilities for "Big Answers" for management from the data in the digital marketing department <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/springcleaninginthehouseofanalytics-090216-160211105318-thumbnail.jpg?width=120&height=120&fit=bounds" /> Presentation held by Steen Rasmussen at the Superweek conference in Hungary 2016. Subejct is focused on the possibilities for "Big Answers" for management from the data in the digital marketing department

Spring cleaning in the house of analytics - Superweek 2016 from Steen Rasmussen

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0 https://cdn.slidesharecdn.com/profile-photo-strasm-48x48.jpg?cb=1597168582 I have worked dedicated with online media and web analytics for the last 16 years as a consultant, trainer and speaker and have specialized in turning digital analytics data into specific business actions. This skill is based on a dedicated interest in effect measurement, web analytics, digital marketing, persuasive design & online strategy. Due to this, I have spoken internationally from Sillicon Valley over New York and London to Barcelona and have given lectures in datadriven eBusiness at both University of Copenhagen and Southern Denmark over the last couple of years. Specialties: Applied digital analytics and digital business development Key areas of work Measurement of effect ... http://iihnordic.dk/ https://cdn.slidesharecdn.com/ss_thumbnails/theendofanalyticsasweknowit-gauc2020-iihnordic-steenrasmussenv2-200213185704-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/the-end-of-analytics-as-we-know-it-gauc-2020-iih-nordic-steen-rasmussen-v2/227873186 The end of analytics a... https://cdn.slidesharecdn.com/ss_thumbnails/anayticsbeyondmarketing-superweek2020-iihnordic-steenrasmussenv2-200131074336-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/anaytics-beyond-marketing-superweek-2020-iih-nordic-steen-rasmussen-v2/226425096 Anaytics Beyond Market... https://cdn.slidesharecdn.com/ss_thumbnails/data-thelifebloodofacultureofexperimentation-iihnordic-marketinganalyticssummit-191127064345-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/data-the-lifeblood-of-a-culture-of-experimentation-iih-nordic-marketing-analytics-summit/198274624 Data the lifeblood o...