Semanctic targeting - display in detail - ANWB case

Mar 12, 20131 like355 views

Semantic targeting is een technologie waarmee je je online display campagne plaatst in het juiste umfeld. Dus alleen op pagina's of sites waar de geschreven content aansluit bij jouw product of dienst of bij de interesses van je doelgroep.

ad pepper media International NV
for online advertising

ad pepper media at a glance

ad pepper media is an independent international performance
network with unique technology.

16 offices in eight European countries
and the USA

Powerful ability to deliver international
campaigns through locally adapted
services and solutions

Conducting campaigns in more than 50
countries

245 employees worldwide
Presence in all important online
advertising markets International expertise in the online
market since 1999
2 ad pepper media ad trading

iSense Display in detail

What can you do with iSense display

Your display banners next to the right content.

Our Sense Engine? classifies every single page impressions to
over 3.800 different themes.

Our ad server chooses real time your matching
ad and shows it to your target group.

No cookies

The right message to the right person on the right place!

3 ad pepper media ad trading

Content targeting - iSense

4 ad pepper media ad trading

How does it work?

Real-time semantic analysis the content of every single webpage

ANWB, verzekeringen,
verkeer, auto, vakantie,
wegenwacht, pechhulp,
Scrape output Europa, service, pech, auto,
motor, pechgeval,
pechmeldingen, buitenland
reisverzekering,
lidmaatschap, hulp
…

iSense real-time analysis says:

Pechhulpverzekering

5 ad pepper media ad trading

Optimization in detail

Auto-optimization on semantic themes for best performance

6 ad pepper media ad trading

iSense semantic targeting

7 ad pepper media ad trading

You select

Your product or service Your target group
Business, Computer, Mannen, Vrouwen,
Onderwijs, Levensmiddelen, Jongere jongeren, Oudere jongeren,
Financi?n, Mode en Stijl, Fitness, Gezinnen en jonge ouders,
Huis en Tuin, Electronica, Wetgeving Silver surfer 50+,
Gezondheid, Dieren, Amusement, Sociale klasse AB1, B2CD
Onroerend goed, Sport, Reizen, De groene consument
Reisbestemmingen, Transport,

8 ad pepper media ad trading

Landscape
publishers

ad pepper media network

1
25+
Ad exchanges Trading desks

Demand side platforms

5+
100.000+ 50+ 10+
9 ad pepper media ad trading

What is Real-Time bidding?

bidder
Visitor
website banner

00.00 sec. 00.03 sec.

10 ad pepper media ad trading

Transparent reporting

Detailed reporting provides full campaign insights with
impressions, clicks, iSense content and clear website list.

13 ad pepper media ad trading

Screenshot #1 – Autoweek.nl

14 ad pepper media ad trading

Screenshot #2 – Autotrader.nl

15 ad pepper media ad trading

Screenshot #3 – Autoblog.nl

16 ad pepper media ad trading

Screenshot #4 – Nu.nl

17 ad pepper media ad trading

Screenshot #5 – Viva.nl

18 ad pepper media ad trading

Screenshot #6– vrouwenchannel

19 ad pepper media ad trading

Whitelist “alle autosites van NL”

20 ad pepper media ad trading

Thank you for your interest!

Richard Sweep
managing director

06-479 28 543
rsweep@adpepper.com

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Semanctic targeting - display in detail - ANWB case

1. ad pepper media International NV for online advertising

2. ad pepper media at a glance ad pepper media is an independent international performance network with unique technology. 16 offices in eight European countries and the USA Powerful ability to deliver international campaigns through locally adapted services and solutions Conducting campaigns in more than 50 countries 245 employees worldwide Presence in all important online advertising markets International expertise in the online market since 1999 2 ad pepper media ad trading

3. iSense Display in detail What can you do with iSense display Your display banners next to the right content. Our Sense Engine? classifies every single page impressions to over 3.800 different themes. Our ad server chooses real time your matching ad and shows it to your target group. No cookies The right message to the right person on the right place! 3 ad pepper media ad trading

4. Content targeting - iSense 4 ad pepper media ad trading

5. How does it work? Real-time semantic analysis the content of every single webpage ANWB, verzekeringen, verkeer, auto, vakantie, wegenwacht, pechhulp, Scrape output Europa, service, pech, auto, motor, pechgeval, pechmeldingen, buitenland reisverzekering, lidmaatschap, hulp … iSense real-time analysis says: Pechhulpverzekering 5 ad pepper media ad trading

6. Optimization in detail Auto-optimization on semantic themes for best performance 6 ad pepper media ad trading

7. iSense semantic targeting 7 ad pepper media ad trading

8. You select Your product or service Your target group Business, Computer, Mannen, Vrouwen, Onderwijs, Levensmiddelen, Jongere jongeren, Oudere jongeren, Financi?n, Mode en Stijl, Fitness, Gezinnen en jonge ouders, Huis en Tuin, Electronica, Wetgeving Silver surfer 50+, Gezondheid, Dieren, Amusement, Sociale klasse AB1, B2CD Onroerend goed, Sport, Reizen, De groene consument Reisbestemmingen, Transport, 8 ad pepper media ad trading

9. Landscape publishers ad pepper media network 1 25+ Ad exchanges Trading desks Demand side platforms 5+ 100.000+ 50+ 10+ 9 ad pepper media ad trading

10. What is Real-Time bidding? bidder Visitor website banner 00.00 sec. 00.03 sec. 10 ad pepper media ad trading

11. Bidder Features and others… Price Price Domains/white list Domains/white list with page Content targeting level transparancy Brand safety Content targeting with iSense Frequency cap Brand safety with SiteScreen Location Frequency cap Time Location Format Time Retargeting Format Retargeting Powered by 11 ad pepper media ad trading

12. ad pepper media bidder features Domains/ white list Domains/ white list Publishers determine what advertisers see. Proprietary technology can see all domains on They expose, define or block their domain(s). page level despite what is determined by Targeting, optimization and reporting is only publishers. Targeting, optimization and possible on what is available. reporting is possible on page level. No more black box or blind network! Content targeting Content targeting 234 content categories based on Crystal 3.800 categories of content can be selected. Semantics technology (an ad pepper Every single webpage is real-time categorised company). A separate user license is by ad pepper’s unique semantic targeting tool required. iSense developed by Crystal Semantics. Brand safety Brand safety Websites are subsequently manually checked Every single website is automatically and on controversial content. Safety is possible on real-time scanned on page level for 18 domain level. differend kinds of controversial content. Safety is real-time on page level. 12 ad pepper media ad trading

13. Transparent reporting Detailed reporting provides full campaign insights with impressions, clicks, iSense content and clear website list. 13 ad pepper media ad trading

14. Screenshot #1 – Autoweek.nl 14 ad pepper media ad trading

15. Screenshot #2 – Autotrader.nl 15 ad pepper media ad trading

16. Screenshot #3 – Autoblog.nl 16 ad pepper media ad trading

17. Screenshot #4 – Nu.nl 17 ad pepper media ad trading

18. Screenshot #5 – Viva.nl 18 ad pepper media ad trading

19. Screenshot #6– vrouwenchannel 19 ad pepper media ad trading

20. Whitelist “alle autosites van NL” 20 ad pepper media ad trading

21. Brand safety - SiteScreen 21 ad pepper media ad trading

22. Real-time brand protection 22 ad pepper media ad trading

23. Thank you for your interest! Richard Sweep managing director 06-479 28 543 rsweep@adpepper.com

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Semanctic targeting - display in detail - ANWB case

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