Twitter for Business
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This document provides guidance on using Twitter for business purposes. It outlines Twitter's key features like allowing communication in 140 characters. It recommends that businesses follow industry leaders, create industry-related content, and engage with followers by responding helpfully. The document also lists dos and don'ts, such as being transparent but not pushy. Finally, it introduces some tools like TweetDeck and HootSuite that can help businesses manage their Twitter presence.
Twitter for Business
- 1. Get this Presentation http:// pegi.la/twitterforbusiness
- 2. For Business
- 3. What is Twitter? Business twitter strategy DOs and DONTs Twitter business tools What are we talking about?
- 4. WHAT IS TWITTER? Shortest form of communication with the entire world. 140 Characters What is Happening? Growing by 400% Over 20 billion Tweets
- 6. FOLLOW > Industry related people and leaders People who talks about similar products Influential personalities News and media
- 7. CREATE > Industry related content with personality Company news and media Events and happenings Promotions and Sales
- 8. CREATE >
- 9. ENGAGE > Meaningful and enthusiastic responses Listen and reply Help out and support Become an industry leader Support industry related causes Build long lasting real relationship
- 10. ENGAGE >
- 11. TWITTER DOS AND DONTS What and what Not!
- 12. DOs Be transparent Respect Think before you direct message Be fun and spontaneous Value to your followers Spread the word http://twitter.com/USERNAME
- 13. DONTs DONT push ads or brand messaging DONT babble DONT be boring! DONT panic DONT Tweet anything private
- 14. TWITTER TOOLS The Jack of most trades
- 15. Twitter Tools for Business TweetDeck (Track, monitor and converse) HootSuite (Track, monitor, engage and incorporate multiple users) CoTweet (Track, monitor, incorporate multiple users)
- 16. THANK YOU EVERYONE Twitter.com/ ruhanirabin Ruhani.Rabin @ MOL.com