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How can we use our past to design a better future?

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Rui Quinta
Rui Quinta

This presentation was made for a talk give at the University of Zaragoza for the Independent Design Week 2012.

1 of 74
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta How can we use our past to design a better future?
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Buenos Good Dias Morning
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pharmacist Designer
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pharmacist Designer This will be This will be a boring presentation. a funny presentation.
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Story Story
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta My Story
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep Objects
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep Objects Mistakes
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Story Story
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta My Story
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep Objects
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep Objects Mistakes
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Behaviour . Same Behaviour . Same Activities . Same Activities . Same Experiences . Same Experiences
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Activities . Same Activities . Same Activities . Same Activities . Same Experiences . Same Experiences
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Activities . Same Activities . Same Experiences . Same Experiences ces . Same Experiences
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Activities . Same Activities . Same Experiences . Same Experiences . Same way of engaging with . Same way of engaging with the world and with others the world and with others
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta The Story Continues...
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Study, study, study . Good student . Worried about the future . Individual space . Focused on one goal
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta The Story Continues...
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Creative background . Never knew what I wanted to be . Music, arts and senses . Reading books was not my thing . My work=Egocentric . Me, myself and I By Martin Gommel
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Different Different
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta BUT THE SAME
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta BUT THE SAME . Focusing in a speci?c knowledge area . Isolation . Loss of team working spirit . No differentiation = everybody does the same thing
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prefrontal Cortex Focus Affraid Blocked Limitated
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prefrontal Cortex We supress creativity by “Thinking” too much, by judging our own toughts.
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prefrontal Cortex We loose the ability to think and act like children.
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pablo Picasso/Artist "Every child is an artist. The problem is how to remain an artist once we grow up."
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta So... Can we do something about this?
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta yes! Oh
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta by introducing little changes in the way we work or even in the way we live our lives.
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta ...let’s start with
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Ninja Game at D.School
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta More energy Increases sense of freedom More connected to the group Breaks barriers Less shame
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pixar Offices
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Familiar and Confy Potentiate Interactions Free’s your mind Use it all with no restrictions
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Website Prototype
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Use what you have Make your idea tangible Interact with the object It’s ok to make mistakes
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Nap
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Improves learning and working memory Heightens your senses and creativity Increases alertness Improves health
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Global Service Jam | Lisboa
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Multidisciplinarity Build on others ideas Learn together Share ideas
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta So...this is how we are doing it:
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Team spirit “Entrepreneurship” workshop with George Kembel - Stanford D.School - Potsdam | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Sharing Global Service Jam - Lisbon | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prototyping 12 week project - D.School - Potsdam | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prototyping a Service 3 week project - D.School - Potsdam | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Empathy Test 3 week project - D.School - Potsdam | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Testing a concept Restaurant Entra - www.entra.pt - 2010/2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Generating ideas Global Service Jam - Lisbon | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Name ?nding Fontana | 2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Designing a stakeholder map Sodomar project | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta A baloon Global Service Jam - Lisbon | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Designing a presentation Friedriech 300 | 2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Role play 12 week project - D.School - Potsdam | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta De?ning brand positioning iMatch | 2010/2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Desining a new brand Restaurant Peisheirada- www.peisheirada.com - 2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Testing a new product Toyno Products | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Name ?nding workshop What Would Harry Do | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Brand architecture Friedriech 300 | 2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Brand creation Fontana | 2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Implementing Carnival at Farmácia Pinto Leal | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta It’s about doing it for someone Carnival at Farmácia Pinto Leal | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Using the ?oor to design a new website Levedar - www.levedar.com | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta A new space in two days Fontana | 2011
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Using the space while designing a new business Sodomar project | 2012
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Jonah Lehrer/Scientist, Writer By thinking of ourselves as a child, we end up thinking in more child-like ways. The end result is that we regain the creativity lost with time.
Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Muchas Gracias! ...and never stop Playing. Inês Brito brito_ines@yahoo.com http://pt.linkedin.com/pub/maria-ines-brito/14/806/764 Rui Quinta www.ruiquinta.com rui@ruiquinta.com http://pt.linkedin.com/in/rquinta Thank you so much Gabriel for the invitation.

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How can we use our past to design a better future?

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  • 2. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Buenos Good Dias Morning
  • 3. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pharmacist Designer
  • 4. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pharmacist Designer This will be This will be a boring presentation. a funny presentation.
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  • 6. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta My Story
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  • 9. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep
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  • 11. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep Objects Mistakes
  • 12. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Story Story
  • 13. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta My Story
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  • 15. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share
  • 16. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep
  • 17. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep Objects
  • 18. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Kindergarden Play Share Sleep Objects Mistakes
  • 19. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Behaviour . Same Behaviour . Same Activities . Same Activities . Same Experiences . Same Experiences
  • 20. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Activities . Same Activities . Same Activities . Same Activities . Same Experiences . Same Experiences
  • 21. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Activities . Same Activities . Same Experiences . Same Experiences ces . Same Experiences
  • 22. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Different Social Environment . Different Social Environment . Same Activities . Same Activities . Same Experiences . Same Experiences . Same way of engaging with . Same way of engaging with the world and with others the world and with others
  • 23. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta The Story Continues...
  • 24. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Study, study, study . Good student . Worried about the future . Individual space . Focused on one goal
  • 25. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta The Story Continues...
  • 26. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta . Creative background . Never knew what I wanted to be . Music, arts and senses . Reading books was not my thing . My work=Egocentric . Me, myself and I By Martin Gommel
  • 27. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Different Different
  • 28. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta BUT THE SAME
  • 29. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta BUT THE SAME . Focusing in a speci?c knowledge area . Isolation . Loss of team working spirit . No differentiation = everybody does the same thing
  • 30. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta
  • 31. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prefrontal Cortex Focus Affraid Blocked Limitated
  • 32. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prefrontal Cortex We supress creativity by “Thinking” too much, by judging our own toughts.
  • 33. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prefrontal Cortex We loose the ability to think and act like children.
  • 34. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pablo Picasso/Artist "Every child is an artist. The problem is how to remain an artist once we grow up."
  • 35. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta So... Can we do something about this?
  • 36. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta yes! Oh
  • 37. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta by introducing little changes in the way we work or even in the way we live our lives.
  • 38. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta ...let’s start with
  • 39. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Ninja Game at D.School
  • 40. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta More energy Increases sense of freedom More connected to the group Breaks barriers Less shame
  • 41. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Pixar Offices
  • 42. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Familiar and Confy Potentiate Interactions Free’s your mind Use it all with no restrictions
  • 43. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Website Prototype
  • 44. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Use what you have Make your idea tangible Interact with the object It’s ok to make mistakes
  • 45. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Nap
  • 46. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Improves learning and working memory Heightens your senses and creativity Increases alertness Improves health
  • 47. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Global Service Jam | Lisboa
  • 48. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Multidisciplinarity Build on others ideas Learn together Share ideas
  • 49. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta So...this is how we are doing it:
  • 50. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Team spirit “Entrepreneurship” workshop with George Kembel - Stanford D.School - Potsdam | 2012
  • 51. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Sharing Global Service Jam - Lisbon | 2012
  • 52. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prototyping 12 week project - D.School - Potsdam | 2012
  • 53. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Prototyping a Service 3 week project - D.School - Potsdam | 2012
  • 54. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Empathy Test 3 week project - D.School - Potsdam | 2012
  • 55. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Testing a concept Restaurant Entra - www.entra.pt - 2010/2011
  • 56. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Generating ideas Global Service Jam - Lisbon | 2012
  • 57. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Name ?nding Fontana | 2011
  • 58. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Designing a stakeholder map Sodomar project | 2012
  • 59. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta A baloon Global Service Jam - Lisbon | 2012
  • 60. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Designing a presentation Friedriech 300 | 2011
  • 61. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Role play 12 week project - D.School - Potsdam | 2012
  • 62. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta De?ning brand positioning iMatch | 2010/2011
  • 63. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Desining a new brand Restaurant Peisheirada- www.peisheirada.com - 2011
  • 64. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Testing a new product Toyno Products | 2012
  • 65. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Name ?nding workshop What Would Harry Do | 2012
  • 66. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Brand architecture Friedriech 300 | 2011
  • 67. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Brand creation Fontana | 2011
  • 68. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Implementing Carnival at Farmácia Pinto Leal | 2012
  • 69. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta It’s about doing it for someone Carnival at Farmácia Pinto Leal | 2012
  • 70. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Using the ?oor to design a new website Levedar - www.levedar.com | 2012
  • 71. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta A new space in two days Fontana | 2011
  • 72. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Using the space while designing a new business Sodomar project | 2012
  • 73. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Jonah Lehrer/Scientist, Writer By thinking of ourselves as a child, we end up thinking in more child-like ways. The end result is that we regain the creativity lost with time.
  • 74. Independent Design Week How can we use our past Zaragoza 2012 to design a better future? Inês Brito | Rui Quinta Muchas Gracias! ...and never stop Playing. Inês Brito brito_ines@yahoo.com http://pt.linkedin.com/pub/maria-ines-brito/14/806/764 Rui Quinta www.ruiquinta.com rui@ruiquinta.com http://pt.linkedin.com/in/rquinta Thank you so much Gabriel for the invitation.
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