Samantha Iodice (phonetic key: eyo-da-chay) is an independent consultant specializing in Email Strategy, Branded Content and Training. She is an industry best practice maven who knows the rules, but more importantly, knows when to break them. Samantha contributes to several respected industry blogs by sharing her experiences, as well as analytical insights, and is a thought leader in the email industry consistently attuned with cutting edge technology and industry developments. Samantha is a proud graduate of DePaul University, knows what real pizza is and that ketchup doesn’t belong on a hot dog. Follow Samantha on Twitter: @e_Maven