際際滷

際際滷Share a Scribd company logo

eec Webinar: Top 5 Ways To Use Live Content to Engage Your Subscribers

Download as PPTX, PDF
Samantha Iodice
Samantha Iodice

This document discusses how using live content in emails can engage subscribers. Live content is dynamic content that can be adjusted based on factors like location or time. It recommends using live content like countdown timers, geo-targeted offers, and real-time components to increase email relevancy and drive higher conversion rates. The document provides examples of live content and findings that show response rate improvements ranging from 15-44% depending on business type when using live versus static content.

1 of 14
Download to read offline
TOP 5 WAYS TO USE LIVE CONTENT TO ENGAGE YOUR SUBSCRIBERS 09.10.14 Client logo 1 Proprietary and Confidential
2 Proprietary and Confidential YOUR PRESENTERS Samantha Iodice Senior Solutions Consultant Epsilon, Email Center of Excellence Jill LeMaire Redo Senior Director Epsilon, Strategic Services & Analytics
3 Proprietary and Confidential AGENDA What is Live Content? Why should Live Content be important to you? How does Live Content drive increased conversion? How do you apply Live Content Use Cases Q&A
WHAT IS LIVE CONTENT ANYWAY? Live Content is a real-time, dynamic technology that allows content to be served at the time of open Live Content can be adjusted with each open, depending on logic parameters, and serve new information as needed 4 Proprietary and Confidential
HOW DOES LIVE CONTENT WORK? This technology can take cues from the time of open, current geographic location at open, social networking cues, etc. and offer the appropriate response For example, a countdown timer used for a specific event that has now ended can show a notice that the event is over, or offer up some other default messaging 5 Proprietary and Confidential
WHY LIVE CONTENT SHOULD BE IMPORTANT TO YOU Over 60+% of email now opened on mobile devices Fewer than 15% of all emails are optimized for mobile devices Users will give no more than 2-3 seconds before hitting delete, most common action Introduction of advances with email clients, such as Gmail tabs, causing shifts in when emails are read Relevancy while the volume of emails sent is increasing, CTR/CTOR continues to fall overall (specifically in less-optimized email programs, which are predominate regardless of industry) 6 Proprietary and Confidential
HOW YOU CAN USE LIVE CONTENT IN EMAIL Options of use include a countdown timer, geo-specific offers, creative content testing, device targeting, image optimization and even the weather! 7 Proprietary and Confidential Some Countdown Timer examples
USING REAL-TIME TICKER AND DYNAMIC COMPONENTS Dynamic email component: Using behavior data can be very powerful and engaging 8 Proprietary and Confidential Real-time ticker: Top News Stories, in real-time
BOOST RELEVANCY AND CAPTURE IN-EMAIL CONTENT Capture content within an email, in real-time: 9 Proprietary and Confidential In real-time utilize purchase behavior to deliver most relevant options:
DRIVING CONVERSION WITH LIVE CONTENT 1. A slider can bring more inventory to your email = 5X ROI 2. Using Geo-targeting + Device-targeting on mobile ad + Personalized content recommendations = 15% increase in CTR Changed at end of URL to see Chicago Changed at end of URL to see New York (and two logos) NFL Now banner is devices targeted will to different locations based on device 3. Use Video / Ticker of News / Twitter (Social) 4. Using Timer and 際際滷r for movie recommendations 5. Using Video 10 Proprietary and Confidential
AVERAGE FINDINGS BY BUSINESS TYPE Business Type Static Email CTR Live Content CTR % Improvements B2B Marketer 9.20% 10.60% 15% eCommerce 18.30% 22.10% 21% Social Gaming 18.00% 22.40% 24% Non-Profit 3.60% 4.80% 35% Content Marketer 5.40% 7.80% 44% 11 Proprietary and Confidential
12 Proprietary and Confidential LIVE CONTENT PROVIDERS
OUR SERVICES Epsilon is a global, full-service marketing partner. We harness the power of rich data, world-leading technologies, engaging creativity and transformative ideas to help you build the connection between your brand and your consumer. Epsilon's digital solutions include: Strategic & Analytic Services to help you craft a digital strategy that delivers optimal ROI and engagement Creative Services including design, testing strategies, HTML, and more Agility Harmony, the next-generation digital messaging platform for todays marketer To learn how Epsilon's digital solutions are driving dramatic marketing results for the worlds top brands, contact us: Online @ www.epsilon.com By email @ info@epsilon.com By phone @ 800.309.0505 13 Proprietary and Confidential
14 Proprietary and Confidential

More Related Content

eec Webinar: Top 5 Ways To Use Live Content to Engage Your Subscribers

  • 1. TOP 5 WAYS TO USE LIVE CONTENT TO ENGAGE YOUR SUBSCRIBERS 09.10.14 Client logo 1 Proprietary and Confidential
  • 2. 2 Proprietary and Confidential YOUR PRESENTERS Samantha Iodice Senior Solutions Consultant Epsilon, Email Center of Excellence Jill LeMaire Redo Senior Director Epsilon, Strategic Services & Analytics
  • 3. 3 Proprietary and Confidential AGENDA What is Live Content? Why should Live Content be important to you? How does Live Content drive increased conversion? How do you apply Live Content Use Cases Q&A
  • 4. WHAT IS LIVE CONTENT ANYWAY? Live Content is a real-time, dynamic technology that allows content to be served at the time of open Live Content can be adjusted with each open, depending on logic parameters, and serve new information as needed 4 Proprietary and Confidential
  • 5. HOW DOES LIVE CONTENT WORK? This technology can take cues from the time of open, current geographic location at open, social networking cues, etc. and offer the appropriate response For example, a countdown timer used for a specific event that has now ended can show a notice that the event is over, or offer up some other default messaging 5 Proprietary and Confidential
  • 6. WHY LIVE CONTENT SHOULD BE IMPORTANT TO YOU Over 60+% of email now opened on mobile devices Fewer than 15% of all emails are optimized for mobile devices Users will give no more than 2-3 seconds before hitting delete, most common action Introduction of advances with email clients, such as Gmail tabs, causing shifts in when emails are read Relevancy while the volume of emails sent is increasing, CTR/CTOR continues to fall overall (specifically in less-optimized email programs, which are predominate regardless of industry) 6 Proprietary and Confidential
  • 7. HOW YOU CAN USE LIVE CONTENT IN EMAIL Options of use include a countdown timer, geo-specific offers, creative content testing, device targeting, image optimization and even the weather! 7 Proprietary and Confidential Some Countdown Timer examples
  • 8. USING REAL-TIME TICKER AND DYNAMIC COMPONENTS Dynamic email component: Using behavior data can be very powerful and engaging 8 Proprietary and Confidential Real-time ticker: Top News Stories, in real-time
  • 9. BOOST RELEVANCY AND CAPTURE IN-EMAIL CONTENT Capture content within an email, in real-time: 9 Proprietary and Confidential In real-time utilize purchase behavior to deliver most relevant options:
  • 10. DRIVING CONVERSION WITH LIVE CONTENT 1. A slider can bring more inventory to your email = 5X ROI 2. Using Geo-targeting + Device-targeting on mobile ad + Personalized content recommendations = 15% increase in CTR Changed at end of URL to see Chicago Changed at end of URL to see New York (and two logos) NFL Now banner is devices targeted will to different locations based on device 3. Use Video / Ticker of News / Twitter (Social) 4. Using Timer and 際際滷r for movie recommendations 5. Using Video 10 Proprietary and Confidential
  • 11. AVERAGE FINDINGS BY BUSINESS TYPE Business Type Static Email CTR Live Content CTR % Improvements B2B Marketer 9.20% 10.60% 15% eCommerce 18.30% 22.10% 21% Social Gaming 18.00% 22.40% 24% Non-Profit 3.60% 4.80% 35% Content Marketer 5.40% 7.80% 44% 11 Proprietary and Confidential
  • 12. 12 Proprietary and Confidential LIVE CONTENT PROVIDERS
  • 13. OUR SERVICES Epsilon is a global, full-service marketing partner. We harness the power of rich data, world-leading technologies, engaging creativity and transformative ideas to help you build the connection between your brand and your consumer. Epsilon's digital solutions include: Strategic & Analytic Services to help you craft a digital strategy that delivers optimal ROI and engagement Creative Services including design, testing strategies, HTML, and more Agility Harmony, the next-generation digital messaging platform for todays marketer To learn how Epsilon's digital solutions are driving dramatic marketing results for the worlds top brands, contact us: Online @ www.epsilon.com By email @ info@epsilon.com By phone @ 800.309.0505 13 Proprietary and Confidential
  • 14. 14 Proprietary and Confidential