-Comprehensive understanding/practical experience of managing brands, including:
developing consumer insight - product and communication insight to set the strategic direction of the brand
-Managing and executing the marketing mix
- Developing sales forecast of the allocated brands
- Developing and executing strategic brand plans focusing on short term and long term objectives
- Developing and executing trade and consumer promotions to generate demand.
Developing and managing marketing expenditure of the brand
Ability to work collaboratively with the Creative agencies to achieve the desired results.
Specialties: - Strategic Business Planning
- Creating Marketing/ Brand plans
- P&L Manag...
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