Trends in e-Commerce (with an omnichannel approach)
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The document discusses emerging trends in e-commerce, highlighting aspects like the rise of mobile commerce, online/offline tracking, omnichannel retailing, and social commerce. It outlines the challenges faced by mid-segment retail, particularly focusing on the strategic needs of a specific company, V&D, to remain competitive in the evolving market. Additionally, it sets an agenda for a workshop, including discussions on product strategy, pricing, and integration of online and offline channels.
Trends in e-Commerce (with an omnichannel approach)
- 1. Trends in eCommerce. Sander Lems s.lems@ism.nl STARManagementWeek2015(ErasmusUniversity) November9,2015
- 2. Sander Lems Client Services Manager| ISM eCompany s.lems@ism.nl Linkedin.com/in/sanderlems ISM eCompany 2015 Client Services Manager (online marketing) 2009 Online marketing consultant 2007 Project manager (e-commerce bouw) Bedrijfskundig informaticus
- 5. Agenda Trends in eCommerce (40 minuten) Workshop (30 minuten) Pitch (20 minuten)
- 6. How big is the eCommerce market.
- 7. Bron: Thuiswinkel Markt Monitor & GFK. Forecast door Shopping2020 Expert groep (n=444)
- 8. Bron: Thuiswinkel Markt Monitor & GFK. Forecast door Shopping2020 Expert groep (n=444)
- 11. Mobile commerce.
- 13. Mobile purchase becomes easier.
- 14. Smartphones getting bigger & bigger.
- 15. Smartphones getting bigger & bigger.
- 18. Trend 2 Online / offline tracking.
- 19. Google Quietly Testing Offline Store Visits Tracking.
- 20. Beacons.
- 23. Omnichannel retailing. 6 bouwstenen Vervolgstappen
- 24. Purchase in-store (kiosk), home delivery.
- 28. Inspire.
- 29. Online retailers opening (more) stores.
- 31. More trust in each other than in brands. Dit is ouderwets
- 32. More trust in each other than in brands. Productre views
- 38. Klant A
- 39. Klant B
- 43. Trend 6 The Internet of Things.
- 47. Trend 7 Payment.
- 48. Easier checkout using wallets.
- 49. Easy checkout using emailaddress only.
- 51. Even faster.
- 54. Workshop.
- 56. Workshop.
- 57. Workshop.
- 61. Competition (all stuff in between).
- 62. Competition (online search trends).
- 63. V&D. Challengesitfaces Mid-segmentretailisakillingfield Notacompetitiveonlineproductassortment Largedebt/highinterestrateondebt Highcoststructure Strategy15:profitablein2yearstime Brandimageiseroding Changingcustomerbehaviour&spendings
- 64. Workshop. WhatneedstobedonetosecureV&Dsexistence? Keyelementsforpitch Product Price Place Promotion Personnel Process Physicalevidence Deliverable Pitchperteam(30minspreperation,5minspresentation)withyourideasonyourstrategyforV&D. Keepthesesubjectsinmind LaPlace Omnichannel(integrationonline/offline)
- 65. Workshop.
- 66. Want to download this presentation? Sendmeamessage.Imomnichannel. s.lems@ism.nl linkedin.com/in/sanderlems twitter.com/sanderlems
- 67. Sander Lems Client Services Manager | ISM eCompany s.lems@ism.nl Linkedin.com/in/sanderlems Follow us Facebook.com/ism.ecompany Linkedin.com/company/ism-ecompany