With over 13 years experience as a strategic planner in the ad industry, I've worked on brands including Standard Bank, kulula.com, Wimpy, Hollard Insurance, MTN, Land Rover, Optus (Australia), SARS, Colgate, Citro毛n, KOO and the Loeries.
I have through-the-line experience covering everything from brand to direct, data and digital. I regularly comment on social media and marketing issues in the media. In 2005 I was awarded a PhD for a thesis looking at the role of advertising in national identity in post-apartheid South Africa.
I'm a well-known blogger (though have had less time to write recently), occasional journalist and former columnist for Strategic Marketing; I also write occas...
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