My passion is uncovering insights and devising channel-agnostic strategies that take brands to the next level.
I have been fortunate to partner with brands of all sizes - from national iconic products to local and non-profit companies - in a variety of industries, including CPG, retail, healthcare, beauty and travel.
My planning toolbox is rich, with a deep understanding of both qualitative and quantitative methods, and extensive experience in collecting, analyzing and presenting data and insights.
Areas of expertise include:
鈥� Brand foundation/positioning discovery
鈥� Quantitative research development and analysis
鈥� Qualitative research moderating and analysis
鈥� Connections/Con
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